Management Entrepreneurship New Zealand Report 2022

Running Head: MANAGEMENT 0
ENTREPRENEURSHIP

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Table of Contents
Introduction................................................................................................................................2
Background of the Entrepreneur................................................................................................2
Entrepreneurship traits...............................................................................................................3
Identification of opportunities and idea development process...................................................4
Competitive Gain.......................................................................................................................5
Recommendations......................................................................................................................5
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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Introduction
According to Dyal-Chand and Rowan (2013), entrepreneurs are the individual who has the
capability to exploit a period of change and uncertainty to reinforce resources with an aim to
maximise the levels of profits within the respective industry. To any economy, entrepreneurs
play an important role comes with new ideas and therefore, convert into viable goods and
services. They are also known to be innovators who not only bring profit to their own
organisation, however, also improve the potential of economy growth as a whole in terms of
social and technological change, employment, GDP, etc. (Grimm et al 2013). This report
outlines about the Florence and Chole, a New Zealand entrepreneurs and the co-owners and
co-founders of Chia Sisters in New Zealand, a natural juice corporation.
Chole and Florence knew to be market natural drinks from their Nelson home base and it is
enclosed by lakes, mountains and at the verge of the Pacific Ocean and they familiar with this
outdoor at very early in the playground. Chloe gains a diploma education in herbal
prescription and known to be one of the finest neuroscientists. This helps her to boost their
passion for nutrition and hence, both the partners aim to provide healthiest foods to the world.
She also stimulates Florence and the father to national champion triathlete. Chloe and
Florence face various challenges to explore and discover the nutritious products in the
marketplace and for several years of exploring and discovering, both allies advanced their
vision including of the nourishing and richest florae having great homes of vital nutrition’s
globally. Later on, everyone started to love Chia and Forbes also award rich reward for Chia
Sisters this year (Gooch, 2019). The company evolve year by year and its healthy nutrition in
the product has led the company to bring more innovative product comprising of great
nutrition while emphasizing high on convention and nature.
Background of the Entrepreneur
The notion of designing and marketing healthy beneficial foodstuffs comes to Chloe and
Florence in Nelson, New Zealand. Both the sisters made their natural drinks in Nelson, their
city and therefore, started the company in the year 2012 (good.net.nz, 2019). Florence has a
degree of law and also undertakes various environmental and historical studies and her sister

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Chloe earns learning in science and a key in neuron-science (Hodgson, 2016). After finishing
up her academia educations for seven months, Florence employed at the UN office of trial
and her hobbies of being an athlete also helped to come up at positive five in 2012 world
championships (Hodgson, 2016). Bell Gully, one of the biggest law corporation in New
Zealand also hire Florence for two years and considering all these achievements, she is a
priceless asset to fast growing Chia business. Chloe as a neuroscientist help in creating and
developing a drink that includes great nutritional content and is developed to help the
sportsperson in rapid recuperating considering a competition or event. Considering the
lifespan of entrepreneurs, there is an important role of sports where her sister Florence being
a Triathlete and her father being a great champion in swimming. The concern of Chloe
towards herbal medicine helps her in the discovery of super foods till she gets to know that
seeds of Chia were encompassed with high iron, proteins and natural hydration electrolytes
(Hodgson, 2016). Hence, the desire and determination of both Chloe and Florence as
entrepreneurs have led to getting awarded as the healthiest nutrition by the country Food
Rewards.
Entrepreneurship traits
Through Chia, the best and healthiest products have been provided globally and this is
because of Chloe adventurous spirit. It also helps her to have a first start with those drinks
and beverages and initiated her path as the entrepreneur. Both Florence and Chloe have
completed and achieved their education and carers successfully however their practice to try
something unique and different got into entrepreneurship. Such attributes also revealed their
self-confidence and as per Sanchez (2013), self-confidence is known to be one of the vital
entrepreneur traits. In addition, Kaur and Bains (2013) also alleged that entrepreneur will
definitely face challenge and issues in the absence of new ideas and self-confidence. Chia
entrepreneurs have successfully topped their careers in law and neuroscience but their
confidence in establishing their self-business highlight their self-confidence. With strong
focus and purpose, Chloe search the world to come up with most healthy and nutritive
product and through her learning in the carer and education, she desired to discover great
means of recuperating energy for the sportspersons and participants after an occasion.

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Dynamic leadership is another common entrepreneurial attribute and both Chloe and
Florence are like governor mutants who continuously seek to be aware of the whole thing. As
per Al Mamun and Ekpe (2016), leadership is one of the important traits that is directly
associated to entrepreneurship as it induces the exploitation of both innovation and
opportunity. Entrepreneur leadership approach initiated from their strengths and weakness
and Chloe strength is her ability to perceive her weakness and on the other hand, Florence has
the capability to manage and lead the team capably. Zahra and Nambisan (2012) also stated
entrepreneur can attain success and leadership position when the focus is being made on short
term activities as well as customers. According to Florence, the organisations must require an
organised environment and hence, she tries to get herself fully organized and prepared
formerly the starting of every week for achievement of feat.
In addition, being communicative and accountable towards employee is further important
aspect for the achievement of a prosperous corporate. Chloe and her sister are well
communicators and they both make sure that all the employees and staff association to their
organisation get necessary information in a timely and effective manner. The entrepreneur
needs their employee to give weekly or monthly feedbacks as well as reports to acknowledge
the weakness and strengths and therefore, make the business operate towards success
(Achtenhagen, Melin and Naldi, 2013). In the end, it will result in smooth operation and
proper division synchronisation.
Identification of opportunities and idea development
process
It is already stated above that Chloe and Florence crate their natural healthy drinks from
Nelson, New Zealand. In addition, Chloe is one of the fine neuroscientists and also have a
diploma in herbal medicine. Such experiences and qualification have aid in supporting her
interest and passion in nutrition and hence, she grabbed the opportunity to roam globally to
explore and search for the nutritious foods six years back. Her purpose was stimulating her
father Ben and the sister Florence. They all went on a drive to search for the healthiest fuels
in relation with sports beverages and nourishments on the marketplace, however, all the
current products consist of various sorts of artificial elements and possess low nutrition
(good.net.nz, 2019). Relying on years of travelling globally and exploring healthiest food

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encompassed with both price and value and later on conducting tests in the mountains of
Himalayas, the dream comes true in the form of Chia Sisters having varieties of beverages
encompassing nutritious and important nutritive elements. Both the entrepreneurs also started
to love Chia seeds followed by the people in New Zealand.
Competitive Gain
One of the competitive advantages of Chia Sisters is the company unique culture reflects in
their brand and different range of products. Chia Sisters offers products that are completely
free from artificial constituents with having minimum fat content i.e. 2 per cent. Other
biggest and significant competitive advantage of Chia Sisters is related to their practice of
feedback to look for ideas and remarks from the customers so as to effectively acknowledge
their products and services and make them directed towards better improvement in the overall
delivery process of Chia Sisters. Great customer service can be another competition
advantage of Chia Sister as when consumer of the company found to be unhappy or
unsatisfied, the company assure them compensation in the form of replacement or provide
them with the substitute of making their own mixes and combination. As per Ordenes et al
(2014), feedback from the customers enables a company to take important corrective action
in advance.
Chia Sisters biggest competitor is Boost Juice providing customer with extensive product
range and beverages as per their preferences. Though various competitors of the company
come up with nutritious juices, their beverages or drinks are not much popular to the athletes
in sports and their fans as well as also costly. This brings an advantage to Chia Sister which is
offering affordable as well as nutritious and healthy drinks. In addition, the Chia Sister also
choose and consider its product target market with effective use of demographic
segmentation in New Zealand and this makes the organisation become the most successful
and continuously growing company in the market and country.
Recommendations
Chia Sisters products and drinks are perceived in the market to be consist of nutritive
elements and healthy for the consumers, however, the company requires to grow
continuously through innovation and improvement in consumer service and making their

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experiences more positive. In terms of recommendations, Chia Sisters should continuously
adopt the usage of resources and raw materials that are renewable in nature including the
packaging and bottle for the campaign of sustainable environment as well as their corporate
social responsibility. It can effectively be achieved through the adoption of paper cups as well
as reusable bottles as this is one of the major attraction points of sustainable customers. In
addition, such sustainable practices of the company will greatly induce customers towards
their products while highlighting their willingness towards creating positive and sustainable
environment (Schaufele and Hamm, 2017).
Moreover, Chia Sisters will remain developing in the native market and hence, carrying a
purpose and objective of becoming world top as well as healthiest product firm should be
their former goal. Hence, it is suggested that the business should support its vision through
more innovative strategies as the execution of plans to deliver greater quality of service and
achievement of competitive edge will enable Chia sister to attain its objective more
effectively and sustainably.
Chia Sisters can invest more in digital medium including social media to attract and draw the
interest of their consumers, mainly sports athletes and their fans. For instance, Chia Sisters
can use social media just like Starbucks to share their new and spread healthy messages
across their consumer base and fans. It will also help the company to collect and invite new
and innovative ideas that can be useful in their news products and drinks.

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Conclusion
In the limelight of above discussion, the existing approach of Chia Sister is to retain scaling
their business as it will help and benefit sports person with delivering of healthy drinks and
beverages. Entrepreneurship is a multifaceted phenomenon that spreads across various lines
of business and can be challenging to define. This report talked about the entrepreneur Chloe
and Florence who aims comes successful through the help of their educational background
and learning of their practice. From the future perspective, they can come up with more
ranges of drinks and beverages to compete with their competitors including boost juice.
Ultimately, the characteristics and attributes building up a venture required an entrepreneur to
gain innovative ideas that can be used in the business followed by future developments in
Chia Sister strive to accomplish entrepreneurship.

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References
Achtenhagen, L., Melin, L. and Naldi, L. (2013) Dynamics of business models–strategizing,
critical capabilities and activities for sustained value creation. Long range planning, 46(6),
pp.427-442.
Al Mamun, A. and Ekpe, I. (2016) Entrepreneurial traits and micro-enterprise performance: a
study among women micro-entrepreneurs in Malaysia. Development in Practice, 26(2),
pp.193-202.
Dyal-Chand, R. and Rowan, J.V. (2013) Developing capabilities, not entrepreneurs: A new
theory for community economic development. Hofstra L. Rev., 42(1), p.839.
Gooch, C. (2019) Forbes award rich reward for Chia Sisters [ONLINE] Available from:
https://www.stuff.co.nz/nelson-mail/news/111749940/forbes-award-rich-reward-for-chia-
sister [Accessed 12/12/2019].
good.net.nz. (2019) Chia Sisters win at SBN Awards [ONLINE] Available from:
https://good.net.nz/article/chia-sisters-win-at-sbn-awards [Accessed 12/12/2019].
Grimm, R., Fox, C., Baines, S. and Albertson, K. (2013) Social innovation, an answer to
contemporary societal challenges? Locating the concept in theory and practice. Innovation:
The European Journal of Social Science Research, 26(4), pp.436-455.
Hodgson, N. (2016) The remarkable Chia sisters [ONLINE] Available from:
https://www.stuff.co.nz/nelson-mail/opinion/80773641/the-remarkable-chia-sisters [Accessed
12/12/2019].
Kaur, H. and Bains, A. (2013) Understanding the concept of entrepreneur
competency. Journal of Business Management & Social Sciences Research, 2(11), pp.31-33.
Ordenes, F.V., Theodoulidis, B., Burton, J., Gruber, T. and Zaki, M. (2014) Analyzing
customer experience feedback using text mining: A linguistics-based approach. Journal of
Service Research, 17(3), pp.278-295.
Sanchez, J.C. (2013) the impact of an entrepreneurship education program on entrepreneurial
competencies and intention. Journal of small business management, 51(3), pp.447-465.

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Schaufele, I. and Hamm, U. (2017) Consumers’ perceptions, preferences and willingness-to-
pay for wine with sustainability characteristics: A review. Journal of Cleaner
production, 147(1), pp.379-394.
Zahra, S.A. and Nambisan, S. (2012) Entrepreneurship and strategic thinking in business
ecosystems. Business horizons, 55(3), pp.219-229.