MANAGEMENT 2
Introduction
According to Dyal-Chand and Rowan (2013), entrepreneurs are the individual who has the
capability to exploit a period of change and uncertainty to reinforce resources with an aim to
maximise the levels of profits within the respective industry. To any economy, entrepreneurs
play an important role comes with new ideas and therefore, convert into viable goods and
services. They are also known to be innovators who not only bring profit to their own
organisation, however, also improve the potential of economy growth as a whole in terms of
social and technological change, employment, GDP, etc. (Grimm et al 2013). This report
outlines about the Florence and Chole, a New Zealand entrepreneurs and the co-owners and
co-founders of Chia Sisters in New Zealand, a natural juice corporation.
Chole and Florence knew to be market natural drinks from their Nelson home base and it is
enclosed by lakes, mountains and at the verge of the Pacific Ocean and they familiar with this
outdoor at very early in the playground. Chloe gains a diploma education in herbal
prescription and known to be one of the finest neuroscientists. This helps her to boost their
passion for nutrition and hence, both the partners aim to provide healthiest foods to the world.
She also stimulates Florence and the father to national champion triathlete. Chloe and
Florence face various challenges to explore and discover the nutritious products in the
marketplace and for several years of exploring and discovering, both allies advanced their
vision including of the nourishing and richest florae having great homes of vital nutrition’s
globally. Later on, everyone started to love Chia and Forbes also award rich reward for Chia
Sisters this year (Gooch, 2019). The company evolve year by year and its healthy nutrition in
the product has led the company to bring more innovative product comprising of great
nutrition while emphasizing high on convention and nature.
Background of the Entrepreneur
The notion of designing and marketing healthy beneficial foodstuffs comes to Chloe and
Florence in Nelson, New Zealand. Both the sisters made their natural drinks in Nelson, their
city and therefore, started the company in the year 2012 (good.net.nz, 2019). Florence has a
degree of law and also undertakes various environmental and historical studies and her sister

Management Entrepreneurship New Zealand Report 2022

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