What is Marketing? - Discussion on Kerry Sanderson's Contribution

Running Head: WHAT IS MARKETING?
What is Marketing?
Name of the Student
Name of the University
Author Note:

1WHAT IS MARKETING
The aim of the essay is to conduct a discussion on the case study of Kerry Sanderson
who had notable contribution in the field of marketing and thereby propose whether, Kerry
Sanderson suffice as a marketer or not. As such, the paper would include the aspects crucial
to the domain of marketing as to that of the role of the marketer.
The name of Kerry Sanderson is noted in the domain of public sector where she has
adorned the role of the career professional. Here contribution in her particular service area
can be noted to have extended for a period of 40 years can be seen in her contribution in
shaping the future of the country. In the context of the essay, concerned marketing needs to
be defined as a series of activities where the organization undertake activities to promote
sales related activities, either in terms of the product or in terms of services (Keegan 2017).
Such understanding of the marketing can be extended to realize that the marketer is
either a person or an organization whose responsibility is to identify the demand of the
market, either in terms of the goods or in terms of the service provided (Armstrong et al.,
2018). The following steps of the marketer thereby includes the marketer moving forward to
implement the plans in order to grab the desired market. Her contribution can be noted in the
he ordered structure that she had brought to the domain of shipping. Her contribution can also
be noted in the motivation that she had provided in the city of Perth where her contribution
was particularly in the decision-making aspect based on form that the city of Perth should
attain. Kerry had proposed an articulated vision in terms of the issues faced during the
formation of the city. She had a proper vision of the impact that a particular business can
create on the community where they were functioning (Meire et al., 2019). Her proposition
for the companies like Downer EDL ltd and similar others were that the organization should
work in congruence with the government in order to ensure common goal for the organization
concerned (Heald 2018).