Press Release Analysis 2022

Running Head: PRESS RELEASE
Press Release
Name of the Student
Name of the university
Author Note

PRESS RELEASE2
1. The media release had been called in order to make the current initiative taken by the
organization in order to cater to the needs of the youth and the children who are in
vulnerable conditions. Infinity Tech has donated an amount of $500,00 which would
assist the organization that has been concerned with the services of the Homefire
Deliver in a way so that the organization can help the deprived youth and the children
from their homeless condition. The number of children who would be brought under
the domain of the program would include 300 youth who had been homeless.
The organization that had joined the organization in collaboration would include the
HomefireYYC that would be intervening in the rescue of the vulnerable children from
their deprived condition.
The organization had been concerned with establishing a sound relationship
between the people who are their customer. The organization had always pick it upon
them to create a corporate social responsibility. As such, the program of the
organization had enhanced the understanding of the people and the corporate in order
to comply to the responsibilities of the society. The brand had always being careful
about indulging in with different organization voluntary work as well as retain their
employee. In order to sum up the attempt the organization had been with the fact that
they develop a concrete base in developing a sound relation with the public and
connect them with the vision, mission and the action of the organization (Tai &
Chuang, 2014).
The post can be measured on the basis of the content that has been shared with the
press. The press release is a traditional and an effective process that has allowed the
organization to spread the news related to its action. As such, it would allow the
organization in spreading the news to the desired audience who in turn would be
effective in developing a relationship with the organization on the basis of the brand

PRESS RELEASE3
image that has been developed by the organization through its conformity with the
social responsibility of the organization. As such, the organization would be able to
connect to the desired audience as well as develop their base in the market and
enhance their brand image in a simultaneous manner.
2. Facebook Post
a. The target audience for the organization would include the target customers of the
brand. Targeting the customer group through the Facebook post would be
effective for the organization, as it would allow the organization to reach their
customers with an increased rapidity (Schivinski & Dabrowski, 2015). With the
evolving market scenario, the communication between the organization and the
stakeholders are gaining primary importance in the market. The Facebook would
be an effective media as the communication over the social media is gaining a
forefront in terms of the communication conducted over the information
technology (Schivinski & Dabrowski, 2016).
b. The copy of the Facebook post can be as follows
The InfinityTech has currently joined hands with the charitable organization
Homefire and has donated an amount of $500,000 in order to assist the
organization in dealing with the vulnerability of the children in the streets
deprived of basic facilities. As such, the organization along with the Homefire has
pledged to bring out 300 street youths and children’s from their condition of
poverty.
The organization can adopt some creative innovation in terms of dealing with the
post and to gain massive outreach. The innovation can include interesting poster
and artworks that can be a symbol of the mission that had been taken up the