Impact of Government's Strategy for Promoting Breastfeeding in the UK

This study examines the impact of the government's strategy for promoting breastfeeding among mothers in the UK. It explores the epidemiology of breastfeeding, the basic understanding of breastfeeding, the requirement of promoting breastfeeding, and the impact of government strategies. The aim is to understand the effectiveness of these strategies in improving infant and maternal health.

What is the impact, on the government's strategy
for promoting breastfeeding among mothers in the
United Kingdom

Table of Contents
ABSTRACT ....................................................................................................................................3
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview.....................................................................................................................................1
Background.................................................................................................................................1
Rationale.....................................................................................................................................1
Aims and Objectives...................................................................................................................2
CHAPTER 2: METHODOLOGY...................................................................................................2
Types of investigation.................................................................................................................2
Research philosophy...................................................................................................................3
Research approach......................................................................................................................3
Data collection............................................................................................................................3
Sampling.....................................................................................................................................3
Ethical considerations.................................................................................................................4
CHAPTER 3: LITERATURE REVIEW.........................................................................................4
The epidemiology of breastfeeding.............................................................................................4
The basic understanding of breastfeeding...................................................................................4
The requirement of promoting breastfeeding among mothers....................................................5
The impact of government strategies regarding promotion of breastfeeding among mothers....5
CHAPTER 4: ORIGINAL FINDINGS...........................................................................................6
Data Interpretation......................................................................................................................9
CHAPTER 5: ................................................................................................................................18
DISCUSSION................................................................................................................................18
CONCLUSION .............................................................................................................................18
RECOMMENDATIONS...............................................................................................................18
REFERENCES..............................................................................................................................19
ABSTRACT

The breastfeeding refers the providing of breast milk to the infant up to the 6 months
right after the birth. The UK has most low frequency in providing the breast milk to infant as the
mother only provide breast milk up to 6 weeks which can bring the adverse effect on baby
health. With this there are lots of disease can occur in both mother and baby. So, the government
of UK plays an important role in promoting breastfeeding through various strategies. These
strategies includes advertisement and by promoting health campaigns to the mothers. From this,
the mother can enhance the health of their baby and itself.

CHAPTER 1: INTRODUCTION
Overview
Breastfeeding is the main constituents for baby care. It gives total nutrition as well as it
support to stop or fight against infections. The effect of breast milk to mothers on the strategy of
the government for promotion is mothers who breastfeed also increase their own health and well-
being. It has been associated to reduced frequency of mammary gland or ovarian cancers,
cardiovascular disease, diabetes etc. (Barker, 2018). The feeding by breast is a extremely
affectionate objective in the UK because various families have not breastfed. To promote the
breastfeeding by authorities with female parent is indicate that is the most effective preventive
measure to improve the child survivals and health.
Background
In United Kingdom the impact of breastfeeding giving a deeply effect on health of
infant. The major aspects of improving the rates of this is the stipulation of ongoing, face to face,
predictable support to families and relatives across all services and social support which is
provided by government of UK. They render the important impulsion that engage health
professionals demands to increase their standards (Huang, 2019). Moreover, the UK government
enabling them to prioritise what is best for all infant baby and child's above the pressures of
tightening staff members and funds for their improvement. And also giving an gettable roadmap
for modification. In the Great Britain, the majority of of pregnant women thought to breastfeed
and there is broad gap among the dimension of lady who prenatally think to mammary gland
feed to infant or those who really do and so by the time they are released after a little stay in
hospital.
Rationale
The significance of breastfeeding which is promoting and providing by the government
of UK because for the health of mum and baby to family and society. It save babies from illness
and infections. As well as mothers uterus to undertake reduction of the risk of haemorrhage later
on birth. It lowers the level of ovarian and breasts cancer in the pregnant lady. It also promote the
prevent health diseases and reduce the well-being inequalities. And gives all the nutrients a baby
needs for healthy growth (BouDiab, 2018). The importance of breast milk render a infant to
begin healthy life, it is only food for baby which is always fresh, right and clean temperature.
1

Aims and Objectives
Research Aim: “To examine the impact of the government's strategy for promoting
breastfeeding among mothers in the UK.”
Research Objectives To determine the epidemiology of breastfeeding.
 To analyse the basic understanding of breastfeeding.
 To evaluate the requirement of promoting breastfeeding among mothers.
 To identify the impact of government strategies regarding promotion of breastfeeding
among mothers.
Research questions How to determine the epidemiology of breastfeeding?
 What is the basic understanding of breastfeeding?
 How to evaluate the requirement of promoting breastfeeding among mothers?
 What are the impact of government strategies regarding promotion of breastfeeding
among mothers?
CHAPTER 2: METHODOLOGY
Types of investigation
The methods of investigation are broadly classified into two categories are qualitative and
quantitative.
In Quantitative research, It refers through assembling the numerical data which is
examined by utilising mathematically supported techniques that can be set into concepts,
measured in units of measurement, in rank order (Boyer, 2018). This is mainly used to construct
tables and graphs of raw data. The examples are clinical trials or experiments, interviews and
questionnaires to collect information of numerical, closed- ended questions.
In Qualitative research, it consist as multi method in focus, it seeks to questions and
answers about how or why persons behave in a manner that they do. As well as it gives
information in depth about the human behaviour (Wambach, 2019). Examples are open ended
questionnaire, participation observation, ethnography, open ended, diary accounts etc.
2

Research philosophy
Interpretivism comprises the formulation to the research of social would be much more
in the qualitative by using procedures of participant observation or unstructured interviews. The
phenomena of this study in their natural environment is vital to the philosophy of the
interpretivist (Mozaffarian, 2018). It has a content which is no less glorious.
Positivism consists the realism is stabilized which can be ascertained or defined from an
point of view that is without interfering with the phenomena has studied. It promote quantitative
methods for example social surveys, structured questionnaires as well as official statistics.
Research approach
Inductive research approach is comprises generally linked with qualitative research. It
is a procedure in which many aggregate sites or conditions that all wage truthful most of the
time and whole consider true, which united to get a particular termination (Burke, 2018). Is
frequently used which refer to affect behaviour, forecasting, prediction.
Deductive research approach is consist with the creating a hypothesis which is based
on existing theory or designing a strategy of research to check or test the conception. It has been
declared that the deductive means reasoning from the general to the specific. It is aimed or whilst
testing theory.
Data collection
Primary sources consider the surveys, interviews, questionnaire, experiments, personal
interviews and observations etc (Villar, 2018). This is an primary source of data that on which
the data are collected first-hand by the investigator for a peculiar inquiry project or intention. It
can be assembled by in a number of modes. This can render through approach to the susceptible
of the enquiry.
Secondary sources mention the data which is collected by some another than the person.
There are some common origin of which consider as for social science that include censuses, the
structure data and records that was primitively accumulated for other goals of research
(Dombrowski, 2018). As well as message which is gathered by authorities sections.
Sampling
The sampling is the procedure that is used in the scrutiny of statistical in which planned
the amount of detection are taken from a bigger population. This technique is used for the larger
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population that rely on the kinds of examine being performed which might include random
sampling.
Random sampling is the way of choice a sample of observations from collection of
people due to make hindrance for the citizens. Just for example, this issue voters from polls that
aim to guess the apt consequence of an selection (Fallon, 2019). It is also known as probability
sampling. And sample size is for the 40 respondents.
Ethical considerations
Ethical principles Can be determined as one of the most crucial portions of the research.
The contestant should not be taxable to injury in a any type of manner (Relton, 2018). They
respect for their dignity of associates must be precedence.
Confidentiality principles of ethics is referred as the centre responsibility of medical
pattern. It demand the providers of healthcare to maintain a personal health of the patients as
well as information to private inferior permission to ware the placid is rendered through patients.
CHAPTER 3: LITERATURE REVIEW
The epidemiology of breastfeeding
According to the A. brown (2019), the breastfeeding is an important aspects in
maintaining and protecting infant and mother health. He also stated that there are many benefits
of the breastfeeding among baby such as fulfilment of nutrition which are necessary in the first
six months after born. The epidemiology of breastfeeding in the UK is different in the different
months of the starting phase of life (Grant, 2018). If the frequency of breastfeeding in the baby
increase up to the 75% then the cost of disease in treating infant can be saved. The breastfeeding
is linked to the raising the intelligence of the baby and help in decreasing the mortality rate of
infant or young children in country. As per the research analysis, in UK the range of
breastfeeding mothers is lower after the 6 or 12 months of infant. The founding of the
breastfeeding mothers is high in the initiation phase but it is decreases with the growth of the
infant.
The basic understanding of breastfeeding
According to the views of Hardy (2018), there are lots of benefits occur from the
breastfeeding for the infants as they require some innate immunity right after the birth to fight
against the external environment. The breast milk is a composition of the ideal nutrients content
4

such as vitamin, fat and protein. It also contains the protein which helps the infant to fight
against the bacteria and viruses. It is necessary to be given at first 6 months without any artificial
milk products or formula which help the infant to fight against the difficulty. This also helps in
building the bond between mother and infant by skin touch or eye to eye contact from which
baby feels secure. It also constituted of many experiences which are faced by the mothers such as
struggle in attaining professional care and others which become obstruction of the breastfeeding.
These nutrition elements protect the infant from various diseases, infections and also help in
promoting the digestive system of baby. It also helps in increasing the brain frequency of the
infants. Those infants who never breastfed in the starting months of life have higher risk of sick
and are required to be on the prescriptions. It also develop the health of a mother by reducing the
risk of various disease such as ovary and breast cancer. This includes the lower risk of obesity,
ear infections, leukaemia and eczema in the infant. The various malnutrition deficiency can
occur due to the lack of breastfeeding for baby which lead to different problems in the body of an
infant.
The requirement of promoting breastfeeding among mothers.
According to the Alexandra (2019), the rate of breastfeeding to their babies is decrease
when they reach to the six weeks old. Most of the mothers only feed their infants in this period
but the requirement of breastfeeding among the children should be up to the 6 months of an
infant. This should be given to the acquired stage when the baby start taking solids. There is a
higher requirement to promote the importance of breastfeeding among mothers. The main of
government is to protect the baby from the various conflicts. The requirement of breastfeeding
comes from as many mother only feed their baby to the 6-8 weeks which is not appropriate
duration in providing the nutrient requirement. There are many disease such as lack of
malnutrition, ear infections, respiratory disease. etc. are appearing in many infants which cause
the death. This increases the economic status of the country in many ways. So in order to
decrease the mortality rate of baby, the importance of breastfeeding are necessary to promote
among mothers. With this, the mother can enhance the health of a mother and as well as baby.
As the breastfed infant have a healthier weight than those who rely on the breast milk substitutes.
The impact of government strategies regarding promotion of breastfeeding among mothers.
According to the Hashem (2018), the UK government implement various policies which
enforce the power of breastfeeding to the mothers. The impact of intervention provided by the
5

government policies is help in increasing the duration of breastfeeding of 6 week and at 6
months. The outcomes of there strategies help in enhancing the health of infant by the ratio of
more than its previous years. The mortality rate of infant also decrease in the country and the
economic cost in treating various problems is also decrease. With the help of government
strategies, the family including mother are aware about the effect of breast milk during the first 6
months right after the birth. From this, it also promotes the women who are living in the low
income conditions through providing them the information by educating them. This will reduce
the death of infants which are higher in the low status as they are unaware about the time period
of breastfeeding to the infants. It also help in supporting the mothers to build up the relationship
with their baby. The strategies of government follows this by help in promoting the brain
development and reducing the retardants which can be seen in non breastfed infant.
CHAPTER 4: ORIGINAL FINDINGS
Questionnaire
Q1. Do you know about the basic understanding of breastfeeding ? Yes No
Q2. What are the efforts required to put by government to promote breastfeeding ? Establish legal policies Manage funds Implement advanced technology
Q3. What are the factors that impact a mother's mind set in regards to breastfeed? Cultural factor Social factor Environmental factor
Q4. How the people can become more aware and active regarding breastfeeding? Advertisements Health promotion campaigns Diagnosing events
Q5 . What are the benefits of breastfeeding? Reduce infant mortality rate
6

 Decrease chance of plague Improve quality of life
Q6. According to you, what are the roles of government in relation to enhance breastfeeding
among mothers in UK? Providing information about health during the first 6 months of infant Conduct study about epidemics Effectiveness of breast milk
Q7. How the percentage of breastfeeding can be improved across the country? Promoting the knowledge Support poor breastfeeding Overcome current threats of disease
Q8. What is the benefit of laws in context of breastfeeding? Improve quality of facilities Effective decision making Enhance health of mother
Q9. What are 3 barriers to breastfeeding? Lack information about healthy habits Limited study about epidemics Insufficient preventive measures
Q10. Any suggestions for future research.
Frequency table
Q1. Do you know about the basic understanding of breastfeeding ? Frequency
 Yes 32
 No 8
Q2. What are the efforts required to put by government to promote
breastfeeding ?
Frequency
 Establish legal policies 12
 Manage funds 10
7

 Implement advanced technology 18
Q3. What are the factors that impact a mother's mind set in regards to
breastfeed?
Frequency
 Cultural factor 20
 Social factor 15
 Environmental factor 5
Q4. How the people can become more aware and active regarding
breastfeeding?
Frequency
 Advertisements 15
 Health promotion campaigns 15
 Diagnosing events 10
Q5 . What are the benefits of breastfeeding? Frequency
 Reduce infant mortality rate 20
 Decrease chance of plague 15
 Improve quality of life 5
Q6. According to you, what are the roles of government in relation to
enhance breastfeeding among mothers in UK?
Frequency
 Providing information about health during the first 6 months of
infant
15
 Conduct study about epidemics 10
 Effectiveness of breast milk 15
Q7. How the percentage of breastfeeding can be improved across the
country?
Frequency
 Promoting the knowledge 10
 Support poor breastfeeding 14
 Overcome current threats of disease 16
8

Q8. What is the benefit of laws in context of breastfeeding? Frequency
 Improve quality of facilities 15
 Effective decision making 20
 Enhance health of mother 5
Q9. What are 3 barriers to breastfeeding? Frequency
 Lack information about healthy habits 20
 Limited study about epidemics 10
 Insufficient preventive measures 10
Data Interpretation
Theme 1: The basic understanding of breastfeeding.
Q1. Do you know about the basic understanding of breastfeeding ? Frequency
 Yes 32
 No 8
9
32
8
Yes
No

Interpretation: From the above graph, this has been interpreted that 32 respondents are
aware about the understanding of breast feeding among women while 8 respondents are unaware
about the understanding of this.
Theme 2: The efforts required to put by government to promote breastfeeding.
Q2. What are the efforts required to put by government to promote
breastfeeding ?
Frequency
 Establish legal policies 12
 Manage funds 10
 Implement advanced technology 18
10
12
10
18 Establish legal policies
Manage funds
Implement advanced
technology

Interpretation:- The above considering graph, that the frequency of establishment of
legal policies is 12 to the respondents. The efforts of managing funds is 10 and 18 of the
implementation of advanced technology to the respondents in order to promote the breastfeeding
by the government.
11

Theme 3: The factors that impact a mother's mind set in regards to breastfeed.
Q3. What are the factors that impact a mother's mind set in regards to
breastfeed?
Frequency
 Cultural factor 20
 Social factor 15
 Environmental factor 5
Interpretation:- From the above graph, the cultural factor impact on 20 mother's mind
set in respect to breastfeed. The approx 15 mothers are affected from social factor that set their
mind in breastfeeding to their infants. The environmental factor impacted approx on 5 mother's
mind set to provide the breast feeding to their infants.
12
20
15
5
Cultural factor
Social factor
Environmental factor

Theme 4: The people can become more aware and active regarding breastfeeding.
Q4. How the people can become more aware and active regarding
breastfeeding?
Frequency
 Advertisements 15
 Health promotion campaigns 15
 Diagnosing events 10
Interpretation:- The given graph stated that, the approx 15 respondents are aware and
active regarding breastfeeding from advertisements. The 15 respondents are aware through
health promotion campaign while the 10 are aware from the various diagnosing events.
13
15
15
10
Advertisements
Health promotion campaigns
Diagnosing events

Theme 5: The benefits of breastfeeding
Q5 . What are the benefits of breastfeeding? Frequency
 Reduce infant mortality rate 20
 Decrease chance of plague 15
 Improve quality of life 5
Interpretation:- From the above graphical representation, the 20 respondents believes
that the breastfeeding can reduce the mortality rate of infants. The other 15 respondents rely that
the breastfeeding can decrease the chance of plague in infant while some 5 respondents consider
that the breastfeeding helps in improving the life of a baby.
14
20
15
5
Reduce infant mortality rate
Decrease chance of plague
Improve quality of life

Theme 6: The roles of government in relation to enhance breastfeeding among mothers in
UK
Q6. According to you, what are the roles of government in relation to
enhance breastfeeding among mothers in UK?
Frequency
 Providing information about health during the first 6 months of
infant
15
 Conduct study about epidemics 10
 Effectiveness of breast milk 15
Interpretation:-Considering above pie graph, the interpretation is occur that the 15
respondents believes that the government plays an important role in relation to raise
breastfeeding among mothers by providing message about health during the first 6 months of
baby. The 10 respondents believes that government plays a vital role by conducting study on
epidemics of disease which can infect the infant. The other 5 people rely that the government can
provide the effectiveness of breast milk by playing an effective role.
15
15
10
15
Providing information about
health during the first 6 months
of infant
Conduct study about epidem-
ics
Effectiveness of breast milk

16

Theme 7: The percentage of breastfeeding can be improved across the country
Q7. How the percentage of breastfeeding can be improved across the
country?
Frequency
 Promoting the knowledge 10
 Support poor breastfeeding 14
 Overcome current threats of disease 16
Interpretation:- The given graphical presentation, represents that the 10 people believes
that percentage of breastfeeding can improve by promoting the knowledge of the breastfeeding
among mothers.
17
10
14
16
Promoting the knowledge
Support poor breastfeeding
Overcome current threats of
disease

Theme 8: The benefit of laws in context of breastfeeding
Q8. What is the benefit of laws in context of breastfeeding? Frequency
 Improve quality of facilities 15
 Effective decision making 20
 Enhance health of mother 5
Interpretation:- By evaluating the given graph, the 13 respondents rely that the laws in
context of breastfeeding can improve quality of facilities. The 20 people believes that it can
effect in the decision making while with the help of laws 5 people rely that it can enhance the
health of a mother.
18
15
20
5
Improve quality of facilities
Effective decision making
Enhance health of mother

Theme 9: The 3 barriers to breastfeeding
Q9. What are 3 barriers to breastfeeding? Frequency
 Lack information about healthy habits 20
 Limited study about epidemics 10
 Insufficient preventive measures 10
Interpretation:- The above graph represents that, the 20 people believes that the lack of
knowledge about the health habits can become a barrier of the breastfeeding to the infants. The
other 10 people consider that the limited study about the impact of epidemics can reduce the
breastfeeding among mothers. The 10 people believes that due to presence of insufficient
preventive measures the barriers of breastfeeding can appear.
19
20
10
10
Lack information about healthy
habits
Limited study about epidemics
Insufficient preventive
measures

CHAPTER 5:
DISCUSSION
It has been discussed from the above assignment is that, the basic understanding about
the breastfeeding is necessary to be understand by the mother. The proper breastfeeding up to 6
months is necessary to given to the infant in order to protect from various diseases. The
government plays a important role in promoting the importance of breastfeeding by conducting
various studies about it. The breastfeeding can be promoted among the mothers by providing
them knowledge so that the barriers can decreases. It also enhance by promoting the poor
breastfeeding among mothers and by improving the facilities which are given to the mothers.
CONCLUSION
From the above assignment, it has been concluded that the breastfeeding plays an
important role in providing the strength to the infants. It helps the baby in raising their immune
system from which they can prevented from various disease. The government plays a
significance role in promoting the knowledge about the breastfeeding among mothers. It helps in
decreasing the mortality rate of infants which also become a cause of high economic cost in
treating the baby.
RECOMMENDATIONS
It has been recommended from the above assignment is that the breastfeeding plays an
important role in enhancing the health of the mother and infant. The mother should breastfeed
their baby up to 6 months as it provides the inner strength and help in fighting from the various
disease. The mother can achieve the required health by the strategies which are implement by the
government.
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