Impact of Government's Strategy for Promoting Breastfeeding in the UK

What is the impact, on the government's strategy
for promoting breastfeeding among mothers in the
United Kingdom

Table of Contents
ABSTRACT ....................................................................................................................................3
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview.....................................................................................................................................1
Background.................................................................................................................................1
Rationale.....................................................................................................................................1
Aims and Objectives...................................................................................................................2
CHAPTER 2: METHODOLOGY...................................................................................................2
Types of investigation.................................................................................................................2
Research philosophy...................................................................................................................3
Research approach......................................................................................................................3
Data collection............................................................................................................................3
Sampling.....................................................................................................................................3
Ethical considerations.................................................................................................................4
CHAPTER 3: LITERATURE REVIEW.........................................................................................4
The epidemiology of breastfeeding.............................................................................................4
The basic understanding of breastfeeding...................................................................................4
The requirement of promoting breastfeeding among mothers....................................................5
The impact of government strategies regarding promotion of breastfeeding among mothers....5
CHAPTER 4: ORIGINAL FINDINGS...........................................................................................6
Data Interpretation......................................................................................................................9
CHAPTER 5: ................................................................................................................................18
DISCUSSION................................................................................................................................18
CONCLUSION .............................................................................................................................18
RECOMMENDATIONS...............................................................................................................18
REFERENCES..............................................................................................................................19
ABSTRACT

The breastfeeding refers the providing of breast milk to the infant up to the 6 months
right after the birth. The UK has most low frequency in providing the breast milk to infant as the
mother only provide breast milk up to 6 weeks which can bring the adverse effect on baby
health. With this there are lots of disease can occur in both mother and baby. So, the government
of UK plays an important role in promoting breastfeeding through various strategies. These
strategies includes advertisement and by promoting health campaigns to the mothers. From this,
the mother can enhance the health of their baby and itself.

CHAPTER 1: INTRODUCTION
Overview
Breastfeeding is the main constituents for baby care. It gives total nutrition as well as it
support to stop or fight against infections. The effect of breast milk to mothers on the strategy of
the government for promotion is mothers who breastfeed also increase their own health and well-
being. It has been associated to reduced frequency of mammary gland or ovarian cancers,
cardiovascular disease, diabetes etc. (Barker, 2018). The feeding by breast is a extremely
affectionate objective in the UK because various families have not breastfed. To promote the
breastfeeding by authorities with female parent is indicate that is the most effective preventive
measure to improve the child survivals and health.
Background
In United Kingdom the impact of breastfeeding giving a deeply effect on health of
infant. The major aspects of improving the rates of this is the stipulation of ongoing, face to face,
predictable support to families and relatives across all services and social support which is
provided by government of UK. They render the important impulsion that engage health
professionals demands to increase their standards (Huang, 2019). Moreover, the UK government
enabling them to prioritise what is best for all infant baby and child's above the pressures of
tightening staff members and funds for their improvement. And also giving an gettable roadmap
for modification. In the Great Britain, the majority of of pregnant women thought to breastfeed
and there is broad gap among the dimension of lady who prenatally think to mammary gland
feed to infant or those who really do and so by the time they are released after a little stay in
hospital.
Rationale
The significance of breastfeeding which is promoting and providing by the government
of UK because for the health of mum and baby to family and society. It save babies from illness
and infections. As well as mothers uterus to undertake reduction of the risk of haemorrhage later
on birth. It lowers the level of ovarian and breasts cancer in the pregnant lady. It also promote the
prevent health diseases and reduce the well-being inequalities. And gives all the nutrients a baby
needs for healthy growth (BouDiab, 2018). The importance of breast milk render a infant to
begin healthy life, it is only food for baby which is always fresh, right and clean temperature.
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Aims and Objectives
Research Aim: “To examine the impact of the government's strategy for promoting
breastfeeding among mothers in the UK.”
Research Objectives To determine the epidemiology of breastfeeding.
 To analyse the basic understanding of breastfeeding.
 To evaluate the requirement of promoting breastfeeding among mothers.
 To identify the impact of government strategies regarding promotion of breastfeeding
among mothers.
Research questions How to determine the epidemiology of breastfeeding?
 What is the basic understanding of breastfeeding?
 How to evaluate the requirement of promoting breastfeeding among mothers?
 What are the impact of government strategies regarding promotion of breastfeeding
among mothers?
CHAPTER 2: METHODOLOGY
Types of investigation
The methods of investigation are broadly classified into two categories are qualitative and
quantitative.
In Quantitative research, It refers through assembling the numerical data which is
examined by utilising mathematically supported techniques that can be set into concepts,
measured in units of measurement, in rank order (Boyer, 2018). This is mainly used to construct
tables and graphs of raw data. The examples are clinical trials or experiments, interviews and
questionnaires to collect information of numerical, closed- ended questions.
In Qualitative research, it consist as multi method in focus, it seeks to questions and
answers about how or why persons behave in a manner that they do. As well as it gives
information in depth about the human behaviour (Wambach, 2019). Examples are open ended
questionnaire, participation observation, ethnography, open ended, diary accounts etc.
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