Analyzing Strategies of Pret a Manger for Market Sustainability

Inquiry based learning

Table of Contents
TOPIC OF THE RESEARCH – “ To analyse the strategies of company to sustain in market. A
case study of Pret a Manger.”..........................................................................................................3
INTRODUCTION...........................................................................................................................3
Research aim................................................................................................................................3
Problem Statement.......................................................................................................................3
Research Objective......................................................................................................................3
Literature review..........................................................................................................................3
Concept of competitive advantage...............................................................................................3
Strategies used by Pret a Manger for success in market..............................................................4
Research Methodology................................................................................................................5
Reflection.....................................................................................................................................6
REFERENCES................................................................................................................................9

TOPIC OF THE RESEARCH – “ To analyse the strategies of company to sustain in
market. A case study of Pret a Manger.”
INTRODUCTION
Pret A Manger is a sandwich shop which operates in UK market. This concept is known as
ready to eat. The aim of this restaurant is to provide healthy alternative to fast food items.
Founder of this restaurant chain are Sinclair Beecham and MetKalfe. . the main objective of
these two founders was to provide good sandwiches to people without any chemicals or additives
or preservatives used in the processing method. This report is based on the research topic i.e.
analysing the strategies used by this organisation.
Research aim
The aim of this research is “ To analyse the strategies of company to sustain in market”.
Problem Statement
Research Objective
The objective of this research are mentioned below –
 To analyse the way in which Pret A manger works for managing competitive advantage
 To know about strategies used by Pret a Manger for success in market
Research Questions
 What is known as way in which Pret A manger works for managing competitive
advantage?
 What are the different ways used by Pret a Manger for increasing profits ?
Purpose and goal of the research
The main purpose for conducting this research is to know what are the strategies and plans
that are adopted by Pret in order to maintain competitive advantage. This research will enhance
my knowledge regarding the marketing strategies and plans of company and way for managing
profit.
Background of research
Pret A Manger is known as a concept which is based in UK. This means that this
organisation is named after fast casual concept which is Panera bread. This restaurant is