Expanding Whisky Industry in Japan: Risk Assessment, Entry Decision, and SMART Objectives

WHISKY TO JAPAN

TABLE OF CONTENTS
 Introduction
 Risk assessment matrix
 BERI Index
 Porter’s five forces
 Entry decision
 Modes for entry
 SMART objectives
 Conclusion
 References

INTRODUCTION
Japan is considered as the second largest industrial production market
in the world. Every foreign country tries to expand their business to
enjoyed undisputed dominance in the share market. The Japanese
market has significantly changed over the last few years. Japan is the
best place to move into the new business market where whisky
company can be expanded.

RISK ASSESSMENT MATRIX
 Very low risk
 Acceptable risk
 Very high risk
 Disastrous