Wholefoods Cafe'(Fuelling Life Cafe') Business Plan

Wholefoods Cafe'(Fuelling Life Cafe') Business Plan 1
WHOLEFOODS CAFE'(FUELLING LIFE CAFE') BUSINESS PLAN
By [Name]
Name of the school/course
Professor’s Name
Name of the university
Name of the city/state
Date

Wholefoods Cafe'(Fuelling Life Cafe') Business Plan 2
Executive summary
Fitness is a significant issue for most people these days. Most people have
adopted it as an essential goal in their lives. To be in a position of staying fit and
avoiding lots of issues and physical challenges associated with lack of fitness,
several people have started to go to the gym. Some people seek to gain weight
while others go to the gym to lose weight. Although, people have faced a
challenge of unprofessional die plans. This is a significant challenge which
continues to interrupt their healthy lifestyle. The new startup, named fuelling
café, will operate within a gym and help its clients maintain their fitness goals.
Successful project implementation will enable us to provide clients with
unprocessed, whole as well as nutrient dense meals. This will further be followed
by bio-individuality. The café will focus on maintaining the capacity to make the
necessary changes in the regular café activities. In so doing, the business will be
able to offer proper diet meal planning to their clients. Members of the team will
put together $80,000 to facilitate the opening of the company.

Wholefoods Cafe'(Fuelling Life Cafe') Business Plan 3
Table of Contents
Executive summary......................................................................................... 2
The Business.................................................................................................... 3
Business details.............................................................................................. 3
Registration details........................................................................................ 3
Business premises.......................................................................................... 3
Organization chart:......................................................................................... 3
Management & ownership............................................................................. 4
Business Owners:............................................................................................ 4
Experience:...................................................................................................... 4
Recruitment options....................................................................................... 4
Training programs:......................................................................................... 4
Skill Retention programs:.............................................................................. 5
Products/services............................................................................................ 5
Market position:.............................................................................................. 5
Anticipated demand:...................................................................................... 5
Pricing strategy:............................................................................................. 5
Value to the customer:.................................................................................. 5
Innovation........................................................................................................ 5
Research and development:..........................................................................5
Intellectual Property strategy......................................................................5

Wholefoods Cafe'(Fuelling Life Cafe') Business Plan 4
Insurance.......................................................................................................... 6
Workers compensation:................................................................................. 6
Risk Management........................................................................................... 6
Legal consideration........................................................................................ 6
Operations........................................................................................................ 6
Production process......................................................................................... 6
Suppliers.......................................................................................................... 6
Plant and equipment...................................................................................... 6
Technology (software):..................................................................................7
Trading hours:................................................................................................. 7
Communication channels:.............................................................................. 7
Payment types accepted:.............................................................................. 7
Credit policy:.................................................................................................... 7
Warranties & refunds:.................................................................................... 7
Quality control:................................................................................................ 7
Membership and Affiliations.........................................................................8
Sustainability Plan.......................................................................................... 8
Environmental/resource impacts..................................................................8
Community Impact & engagement...............................................................8
Risks/constraints............................................................................................. 8
Strategies:........................................................................................................ 8
Market............................................................................................................... 8
Market research.............................................................................................. 8
Market targets................................................................................................. 8
Environmental/industry analysis..................................................................8
Customers........................................................................................................ 9
Customer demographics................................................................................9
Customer management..................................................................................9
Industry analysis............................................................................................. 9

Wholefoods Cafe'(Fuelling Life Cafe') Business Plan 5
SWOT ANALYSIS.............................................................................................. 9
THE FUTURE................................................................................................... 10
Vision statement:.......................................................................................... 10
Goals:.............................................................................................................. 10
Action plan for the business:......................................................................10
MS PROJECT PLAN......................................................................................... 10
Figure showing the Gantt chart for the whole project of establishing
the café........................................................................................................... 12
Finances......................................................................................................... 12
Financial assumptions..................................................................................12
Start-up costs for year one.........................................................................12
Balance Sheet Forecast............................................................................... 13
Profit and loss forecast................................................................................ 15
Forecasted Cash Flow Statement...............................................................17
Break-even analysis...................................................................................... 17
References..................................................................................................... 19
Appendices..................................................................................................... 20
Appendix A. MS Project Plan.......................................................................20
Appendix B. Stakeholder Analysis.............................................................22
Appendix C..................................................................................................... 23

Wholefoods Cafe'(Fuelling Life Cafe') Business Plan 6
The Business
Business details
Products/services: The business is offering clients with unprocessed, nutrient,
and whole dense meal plan as they do exercises. With the help of the services
provided by the company, the clients will be in a position to understand more
ideas concerning their fitness goals and diet plans. The cafe will be operating
within the gym. Therefore the primary service offered by the cafe is to provide
professional diet plan and guidance to individuals attending the gym for body
weight gain or loss. This would be helpful to people to maintain their fitness
goals by choosing the proper diet (Lumpkin, 2013).
Registration details
Business Name: Wholefoods Cafe'(fuelling Life Cafe')
Business Structure: Partnership
Business Location: Brisbane, Australia; the business wishes to extend services in
Melbourne and Victoria
Date of registration or Start date: 9 April 2019
Australian Business Number:
Goods and Services Tax registration date:
Business premises
Business location: The business is currently carrying out its services in Brisbane,
Australia. Within this location, this is the first business of its kind. Therefore,
there is an expectation of a high turn up of customers to the company. The first
business center is located on CrossFit Resolve. The business owners also have a
plan of extending offices to other leading gyms, for example, World gym
Brisbane, and Anytime fitness within three months (Mouheb, 2012). The
corresponding gyms offered advice concerning health and diet to be taken by
clients for one to achieve their health plans, and still, some gyms are offering it.

Wholefoods Cafe'(Fuelling Life Cafe') Business Plan 7
Organization chart:
The management and organization of the business are hierarchal (Robbins
&Judge, 2017).
Figure 1: showing the organization of the business (Jacobides, 2017).
Management & ownership
Business Owners:
• Ramandeep Singh Sidhu
• Karanvir Singh
• Daljeet Singh
• Sagun Lamichhane
• Werner Paul Avedilo
• Pradeep Dhungana
• Bibek Paudel
Ownership and management details: Instead of employing the chief Executive
officer to run the business on behalf, we would run the business ourselves. The
company is a partnership business, Ramandeep Singh Sidhu is the most
contributor of capital, meaning he owns more shares and gains more profits, he
will be acting as the overall manager of the business. Karanvir Singh, also
besides Ramandeep, has the most significant percentage of share, he also sits
on the management of the company. The remaining individuals contributed

Wholefoods Cafe'(Fuelling Life Cafe') Business Plan 8
equal shares of capital to run the business. They are also responsible for the
smooth running of the business.
Experience:
This team running the business is a group of experienced business personnel.
Currently, they are running another business relevant and related to this
business (health business). They are running a business for supplying nutrients
to pregnant or expectant mothers. They have been in the health business for
four years. They are working hard and expecting an award or any recognition by
the Healthy ministry of Australia as their greatest achievement.
Recruitment options
To recruit new team members into the company, the following methods would be
considered:
• The company would use internal applications for recruitment
• The company would use the social media platform through advertising on
its pages, for example, Gmail, WhatsApp, LinkedIn, and Facebook.
• The company will use employee referrals.
• The company will also use recruitment agencies, mainly dealing in the
health field.
Training programs:
The company will offer both hard and soft skill teaching and training programs.
Hard skills refer to skills which are related to carrying out real jobs within the
company. Soft skills refer to those skills related to communication, management,
entrepreneurship, and etcetera. Both hard and soft skills are very crucial in
promoting the better running of the daily activities of the company. To be an
active member of the company, one needs to be well conversant with both of
these skill types, especially communication skill under soft skills. All new
entrants in the organization would be equipped with these types of crafts.
Skill Retention programs:
Companies benefit a lot from skill training programs. The company's
management would always be informed about new practices within the industry
it's operating in. All employees who will participate in either soft or hard skill