Duque Report
Added on 2020-12-26
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DUQUE REPORT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................12.1 Overview of wholesale stationery market in Germany..........................................................12.2 Annual Spending on drawing and writing materials per capita.............................................22.3 Analysing sales of last three consecutive years of 2015 to 2017...........................................3Mixed Pie chart............................................................................................................................3Correlation coefficient of year and total sales.............................................................................3Predicting sales of 2018 and 2019...............................................................................................4a. Sales of 2018 when x is 4.........................................................................................................4b. Sales of 2019 when x is 5........................................................................................................42.4 Specifying feasibility for expansion in Germany and International standards......................4Cons and pros of business expansion in Belgium and Germany.................................................4International standards.................................................................................................................52.5 Representing cost of new building.........................................................................................7Recalculating monthly cost with use of interest loan at every month.........................................72.6 Mean value of particular order...............................................................................................72.7 Specifying level of consumer satisfaction and method for improving response of consumersurvey rate....................................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10APPENDIX....................................................................................................................................11
INTRODUCTIONThe Duque Pertiers Gros is stationery business in Northern France whose owner is DonalDuque. The main objective of his business is built popular customer base which is more than 50years ago as he does not sell its product to direct consumers. The present report would beproviding brief of overview of Wholesale stationery market in Germany and appropriate analysisof sales of each item of year 2015 to 2017 with reference to mixed pie chart and scatter plot aswell. This report will be giving graphical analysis of annual spending of 7 European countriesand it will be assessing merits and disadvantages of business expansion in Belgium and Germanyand forecast sales of year 2018 and 2019. Furthermore, it will be specifying internationalstandards which should be complied by Donald Duque and methods for improving consumerresponsive rate.2.1 Overview of wholesale stationery market in GermanyThe stationery industry is well positioned in Germany. As per trade association forwriting and drawing materials has total turnover which is more than €14.8 billion per year and inwhich spending of every individual is equal as €182 annually. Here €35.2 is spent on thesewriting and drawing material of Germany as it is second leading position with context ofspending for stationery among various European union countries. The consumers had shownpositive attitude towards companies which comprises in stationery industry as it is more than70% of brands had increment in sales in year 2015. The association of German stationery brandshas presence of total turnover of this specific industry had attained growth about 3.5% amongyear 2014 and 2015. This outcome had been undertaken with increment in domestic andinternational demand by 2.5% and 5% respectively (Germany – A Potential Stationery Market,2016).In the similar aspect, it trends and potentials are in different forms as German stationerybrands had gained best brand image through world. With context to writing and generalinstruments had grabbed significant market share which are against various private labels.Consequently, this industry is also having various issues especially in paper and paper relatedproducts as they are declining due to introduction of digitisation in work and private place aswell. Simultaneously, these document folders and office supplies and instruments of writing aregrowing with 5% in year 2015.1
2.2 Annual Spending on drawing and writing materials per capitaEuropean CountriesAnnual spendingSwitzerland35.5Austria35Slovenia20.4Hungary9.6Germany35.2France28.3Italy18.6SwitzerlandGermanyAustriaFranceSloveniaItalyHungary051015202530354035.535.23528.320.418.69.6Annual spendings in European countriesAnnual spendingInterpretation: The above graph is showing annual spending of writing and drawingmaterials in these European countries. It has been observed that Switzerland is leading in thesecountries as 35.5 where Germany is giving itself cut throat competition by 35.2. Germanycomprises very important sector in the present economy. After Germany, Austria and France arecontributing for annual spendings for drawing and writing materials per capital.The demand of Germany has been accomplished which is directly driven for propensityof consumption for purpose of investing in private and commercial customers. In the similaraspect, Germany has attained economic growth and positioned itself by 35.2 in 2015 with 17%as GDP. The mitigation rate of Germany has adverse effects with various reliable estimationbecause of unavailability.2
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