The study will analyze the reasons why Nokia failed in the global smartphone industry and why the firm was unable to cope up with the competition. The most vital competition that was faced by the firm was within the smartphone segment, with their own and existing operating system named “Symbian”, which they were rigid to change. As Nokia didn’t alter its strategy of marketing and also was unable to change itself with changing technology, it came as a negative effect for the firm (Cateora, Gil