Low Fish Consumption in Australia Report

Added on - 20 Nov 2019

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Running head: WHY DO AUSTRALIANS NOT EAT FISH REGULARLY?Why Do Australians Not Eat Fish Regularly?Name of the Student:Name of the University:Author Note:Table of content
1WHY DO AUSTRALIANS NOT EAT FISH REGULARLY?Introduction:....................................................................................................................................2Research Aim...................................................................................................................................6Methods...........................................................................................................................................6Results..............................................................................................................................................9Discussion......................................................................................................................................11Reflection.......................................................................................................................................15References......................................................................................................................................16
2WHY DO AUSTRALIANS NOT EAT FISH REGULARLY?Introduction:Reasons for Low Fish Consumption in AustraliaThere have been substantial researches that concern the motives and barrier of consumersin determining the consumption of seafood and found that compared to other countries theconsumption of seafood or fish is comparatively low in the Australian Territory. Therefore, it ispertinent to understand the reason that is inhibiting the consumption of fish in Australia that willhelp to enhance or reduce seafood or fish offerings by various eateries for the purpose ofconsumption through improvement of quality [1]. The knowledge will also provide assistance tothe government of Australia and other health educators for effectively undertaking campaignsthat will encourage people to increase their seafood or fish consumption. The consumption,purchase and preparation of food by most of the Australian consumers depend on theconvenience factor. The reasons for low seafood consumption in Australia can be a result of thesocio cultural changes that are taking place recently. One of the reasons includes an increasednumber of women in the workforce who initially has been responsible for handling the kitchen.These women now opt for easier and less time-consuming options for feeding themselves andtheir families [2]. Then there has been a change in the composition of the household wherefamilies have split into nuclear groups that could be the reason for low seafood or fishconsumptions. With globalization, there has been increasing in the disposable income of thepeople that has led to an increased demand for meal options that are partially prepared as theyprovide easy, quick and simple options. Moreover, people do not want to dedicate the time andeffort that is required for any seafood or fish preparation.Explain to Potential Reasons or Barrier that Stop People from Buying Fish
3WHY DO AUSTRALIANS NOT EAT FISH REGULARLY?The potential reasons that stop people from buying seafood or fish can be lack of supplyof fresh fish and inconsistent quality [3]. There are even people who dislike the taste of seafoodor fish. Research has however found that the price of seafood or fish, smell of fish while cookingand the lack of satiation compared to meat have been the major reasons that stop people frombuying fish. Sometimes people also perceive that fish prices may be high and therefore they donot opt for such option [4]. Other factors come into play in determining the low consumption offish. Sometimes the experience and familiarity that a person holds with a product category drivethe decision while purchasing. In fact, this acts in predicting strongly the futuristic purchaseintentions of the people. Consumers also find in difficulty in not only cooking and preparation ofseafood but also in evaluation and selection of the product. There has also been the availabilityof a number of food alternatives that had lead to lower consumption of seafood. However,options of making pre packaged seafood have been thought to be made available but without theguarantee of its acceptance.Description of Theory of Planned Behaviour Model and Reason for People Buying orAvoiding Fish for Each Part of the modelThe Theory of Planned Behaviour (TPB) initially known as the Theory of ReasonedAction came into existence in the year 1980 for the prediction of intention of the individuals forengaging in a behaviour that is time and places specifically [5]. The intention of the theory wasto explain all the behaviours of human beings over which they have self-control. The key factorof the model defined by behavioural intent where the behavioural intentions are a result of threedeterminants that include individual attitude towards behaviour perceived behavioural control
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