Why Kodak Failed: A Study on the Inability to Adapt to Changing Market Conditions

Report research why Kodak
failed

EXECUTIVE SUMMARY
The present report is based on the study of How Kodak Failed within the market. The
present report has been able to determine that the major cause of failure of the Kodak was due to
the inability of the organization to adapt to change within the market. It also determines that the
in order to expand the business and diversify the business offerings of the company, the Kodak
planned to acquire the small business organizations. But, the Kodak failed to identify that if the
company will conduct the research and development within the same field and provide the
customers with effective products it will help the organization in increasing its profitability and
growth within the market.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
Significance of the chosen research.............................................................................................4
History of Kodak.........................................................................................................................4
Areas of Failure...........................................................................................................................5
Current trends and competition at that time................................................................................6
SWOT analysis of Kodak............................................................................................................7
PESTLE analysis of Kodak.........................................................................................................7
Recommendations........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1