Wild Harvest Supply Chain

Running head: WILD HARVEST SUPPLY CHAIN
Wild Harvest Supply Chain
Name of the Student:
Name of the University:
Author Note:

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WILD HARVEST SUPPLY CHAIN
Table of Contents
Executive Summary:........................................................................................................................3
Introduction:....................................................................................................................................4
Assessment Part A:..........................................................................................................................4
1. Supply chain map:.......................................................................................................................4
2. Identification of first, second and third tire suppliers:.................................................................7
3. Identification and discussion of challenges in supply/value chain as well as possible
alternatives:......................................................................................................................................8
Increasing fuel costs:...................................................................................................................8
Increasing technological expenses:..............................................................................................9
4. Identification and discussion of:..................................................................................................9
a. Customer value:.......................................................................................................................9
b. Four performance dimensions:................................................................................................9
1. Profit generation:...............................................................................................................10
2. Fuel costs to gross profit ratio:..........................................................................................10
3. Customer satisfaction or CSAT:........................................................................................10
4. Current ratio:......................................................................................................................11
c. Relevant order winner and order qualifiers:..........................................................................11
5. Identification and discussion of core competencies in the organisational operation and supply
chain:..............................................................................................................................................11

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Strong apex management:..........................................................................................................11
Financial strength:.....................................................................................................................12
6. Discussion of the value created by the supply chain for the organisation and product/services:
.......................................................................................................................................................12
Assessment Part B:........................................................................................................................13
1. Drawing and justification of the layout of the production facility to produce the product:......13
2. Description and discussion of supply management and logistics issues on the organisation and
supply chain/value chain:..............................................................................................................14
3. Description and discussion of quality issues on the organisation:............................................14
4. Description and discussion of production capacity issues throughout the supply chain for the
organisation:..................................................................................................................................14
5. Description and discussion inventory management issues throughout the supply chain for
organisation:..................................................................................................................................14
6. Description and discussion supply chain information system issues on the organisation and
supply/value chain:........................................................................................................................15
7. Critical description and discussion of the potential impacts of disruptive changes, artificial
intelligence (AI), technology development (3D printing and rise of micro-factories, the circular
economy and shifting geopoliotical power and alignment on the supply chain:...........................15
8. Changes with justification to the original design in part A:......................................................15
Conclusion:....................................................................................................................................17
References:....................................................................................................................................18

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Executive Summary:
The report below shows that management of supply chains is of utmost importance to
companies. The companies must expand their supply chains to meet the business requirement.
The apex management must take steps to manage with risks like legal risks and technological
risks. The apex management of Wild Harvest Skin as shown should measure the performance of
the suppliers and award the best performing supplier.

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Introduction:
Supply chain plays several important roles in ensuring that manufacturing companies
create value for the customers and generate revenue. The manufacturing companies belonging to
different sectors today have to integrate profitability and sustainability. This need to integrate
profitability and sustainability has forced companies to align their respective supply chains with
this need. The aim of the task is to explore the role of supply chains in creating value for the
customers and profits for companies. The background for the discussion would be provided by a
fictitious Australian skincare company called ‘Wild Harvest Skin’. The supply chains and
markets of the company occur both in Australia and several foreign markets. The task in the first
part would unfold several important aspects of the supply chain of ‘Wild Harvest Skin while in
the second part, the issues of the supply would be discussed. The two supply chain maps would
be the cores both the parts.
Assessment Part A:
1. Supply chain map:
The supply chain map of Wild Harvest Skin as shown below consists of both upstream
and downstream (red arrows) supply chains. The upstream supply chain is divided into three tiers
of supply based on the ABC analysis of supply chain management. Sainadh and Sandhya (2018)
mention that inventory management plays a very important role in the production of the
companies. Thus it is evident that company should manage its inventory in order to ensure
smooth production of finished goods. It has been assumed that the company applies ABC
analysis according to which category A inventory are obtained from tier 1 suppliers (deep blue
arrows). The category A inventory would consists main products like herbal seeds, leaves and

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milk which go into the manufacturing process. The category B or the tier 2 inventory consist of
ingredients which are required in bulk like shea butter which are required in huge amount to
form the base of the skincare products (black arrows). The category C inventory would consist of
packaging materials (green arrows). The yellow circles represent the logistics network which
facilitate transportation of the materials from the suppliers to the warehouses owned by Wild
Harvest skin which ultimately are mobilised towards the production of finished goods.
The downstream supply chain of Wild Harvest consist of distribution chains of Australia,
New Zealand, China, South East Asia, America, Europe and the United Kingdom. The
distribution chains of each of the markets consist of distributors and wholesalers as well as the
ecommerce channel (figure 2). The wholesales sell to both retail chains and retail shops. These
retail chains and retail shops then sell the goods to the final consumers. The downstream supply
chain as shown in the second figure is also served by logistics networks. Thus, it is evident from
the discussion that the entire supply chain is aligned to deliver finished products to customers
and create value to them. Thus, it is justified that the supply chains are used to create value for
the end consumers in the form of products (organic skincare products for Wild Harvest Skin).
Similarly, this sale of products to customers generate value for the company, Wild Harvest Skin
in the form of revenue, market value, goodwill and competitive advantage. Thus, the supply
chains is worthily called value chain which is evident in the first and second figures shown
below.