Challenges and Solutions for Wilko: A Business Project Report

Business Project

Executive summary.
Business projects are intended for achieving the business goals and objectives that are
aligned with company business strategy. This is also known with various name such as,
administrative project, functional project and internal project. It must be important for all
projects, which meet with different criteria that are to be considered with projects. Business
project for the organization which seems to be important and help the companies for working
with having their better growth and development. Wilko is British high-street retail chain which
sells household and homewares goods. They also include the high range of products and also
offer the seasonal products to their customer as affordable price. This report summarizes about
those problems which are facing by clients in organization along with provide stakeholder
impact over those problems.
As per current scenario, organizations are facing issues through which they are unable to
fulfil their needs and wants. Business activities which work with having the variety of impacts on
people. This could also include the about good working condition and quality and services that
are available to customer. While some organization activities that can occur with involve the
negative impacts and poorly paid working condition. This is also increasingly important
elements of organization labour condition attitude towards the equal diversity and opportunities.
Despite about the many strides which is made globally in combating during some year and
remains the constant for achieving the equality at workplace.
The main purpose of report, states about what type of issues clients is facing and how this
could have the impact on stakeholder within their issues. Here, Wilko was facing huge issues
such as internal communication among their staff and various other member through which they
cannot easily communicate with each other. Lack of technical which could be required for
working with having better estimated and ensure the organization for working with some
effective things. While having such things this might be important for knowing about the digital
marketing concepts for the organization. Inspiring and retention employee, in organization is
facing issues and this could be having the better outcome so that lead them for working with task
oriented. The organization that make the proper use of digital marketing concepts and employee
working strategy through which this could keep them for working with better efforts. Internal
communication can be improved with having better communication method and that keep the
employee work easy. The impacts of internal stakeholders highly impact the company strategy

and success rate which influences the company decisions while the external stakeholders affect
the firm by enhancing the amount of products they purchase for their use. In order to resolve
issues there are certain recommendations also has been discussed which includes checking with
employees on regular basis, looking over current communication plan, encourage regular
conversations, etc.
TABLE OF CONTENTS

INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Challenges and problem company is facing ...............................................................................4
Purpose of report .........................................................................................................................6
Impact of research on stakeholder ..............................................................................................6
Evaluation and analysis on problems that international businesses are facing............................8
Impact of digital technology related challenges on global retailers..........................................10
Impact of internal communication challenges on retailers performance...................................11
Recommendations for solving business problems.....................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Business project is the series of tasks that are need to be complete to reach out with
having particular outcome. A project that can also defined about the set of input and output that
are required to achieve the particular goals. This can also work with range from simple to
complex and that can easily have managed by individual or team. Wilko Ltd, is the British high-
street retail chain which sells huge products such as home wares and house hold products. The
organization usually work with seasonal lines including gardening products in summer,
Christmas decoration and games with the range of high products (Wilko, 2018).
In present time, organization is facing the huge issues such as, Internal communication, lack
of technical and inspiring and retaining employee. While having such issues in present time this
can also cause the loss for organization and fewer working condition for business activities.
Those current issues which seems to be achieved with making some strategy so that could keep
the organization for working with better goals and objective (Shah, Gochtovtt and Baldini, 2019).
The report will examine about organization facing issues and how they overcome with having
such kind of problem at their companies. The report will also discuss the impact over the
stakeholder. Also, identifying about the internal and external stakeholder in relation with the
given issues or challenges. This also evaluate the analysis of secondary data with the main
purpose of report. Moreover, identify recommendation about how to overcome with those
challenges and issues are facing by organization.
MAIN BODY
Challenges and problem company is facing
There are always new challenges or issues faced by Wilko due to having the rapid
changes in various things. The organization which is constantly changing and the players in
competitive industry is always facing issues or some challenges (Danielson and Ekenberg, 2018).
Their success has been due to their rapid changes in working with better adoption of strategy.
Here, are some of major challenges or issues facing by company:
Internal communication-
Wilko organization which have more complex structure that require for working with
internal communication solution (Awasthi, 2020). In present time, due to Covid-19, it has been
big challenges for the organization due to having remote working employees in organization. So,

it could be not so easier to communicate with employee and keep them informed about the
changes in organization. In addition, business process become the severely compromised when
the internal communication are being inefficient. Hence, organization which have many option
available to streamline that could lead within the internal communication process (Zhang and
et.al., 2018). Wilko is facing issues due to having pandemic and many of employee are remote
working so that it could be not so easier for transferring any information and some other
information which seems to having changes in organization. As organization is also taking
advantage from the enterprise resource planning system which helps to improve and integrate
company department and their business process (Kerzner, 2022).
Lack of technical-
Organization is also facing due to rapidly changes in digital marketing concepts while
through which they are required to work with more skilled employee. Wilko should also come to
know about how they can make the use effective digital channels to drive sales and some other
primary transformation challenges at their business activities (Lagorio and Pinto, 2021).
Company is also facing difficulty that being with effective, measuring and efficient impact over
the marketing channels that include the enterprise, content strategy or social media platform.
Wilko can also make the proper use of resources to overcome with digital marketing concepts as
they can hire the well-skilled employee, website design and presentation of their brand with both
online and offline market (Eichhorn and Tukel, 2018). While digital marketing and secure data is
also important for the organization through which they can handle their promotion activities and
keep their customer attraction.
Inspiring and retaining employee-
Wilko is facing issues for having the high employee turnover rate. It is one of the greatest
challenges for organization is to keep with the core long term staff (Verlinden, 2018). The
advantage that can decreased time and some financial costs of training and hiring the new
workforce and also keeping the loyal employee to those who can perform better on job.
Retaining and inspiring employee can be big issues for the organization in present time and this
could also lead them for working with fewer profits and sales (Hotti, 2021). Their can be one
way for handling such kind of issues by increasing the employee engagement and that can be
capable by providing them with new training program with potential things. The process which
can automated with the best solution such as human resource management system.