International Business Expansion: Rationale, Recommendations, and Barriers Faced by Wilko

International business

Executive Summary
The scope of international business is more significant which combines transactions of
goods and services at global level. The aim of this report is to provide rationale for going
international along with recommendations to expand international trade. Hence company
experience various barrier while expanding its international business but it try to overcome by
adopting suitable approach of international process.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
Overview of company and rationale for going international..................................................4
Recommendation of country and rationale for going international trade..............................6
Barriers that company faced in international business expansion..........................................7
Relevant approach of international process for specified target market..............................10
Recommendations................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................14

INTRODUCTION
The international business is known as trade of products and services, technology,
knowledge, capital around the globe which refers as national borders. In general, international
business is called as global business operations which involve transaction of products and
services among two and more countries. The production and distribution of products and services
are taking place across boundary of country (Plastun and et. al., 2020). This type of business
generate more golden opportunity (enhance customer base) but also consist of several
challenges (culture barrier) while going at international business operations. There is great scope
has been seen for going from domestic to international market as it build more employment
opportunity and raise the economy of the country. The chosen organisation for this report is
Wilko that deals in retail chain of home wares and household items, founded in 1930 by James
Kemsey Wilkinson. The company operates its business in domestic part of UK and planning for
its international business expansion. The report highlight overview of Wilko company and its
rationale for going internationally. It also include some useful recommendation for going
international trade. The report combines of typical barrier that company face towards
international business expansion. It consist of relevant approach of international process for
specified target market.
TASK
Overview of company and rationale for going international
The Wilko LTD operates its domestic business in parts of UK that provide services and
products of home wares and household items. The company is founded by James Kemsey
Wilkinson in 1930. The company is based as first own label brand that contains 14000 products
in the domestic market. The company generate revenue approx 1.283 million due to its strong
brand connection and loyal customer base in domestic market (D’Angelo, Ganotakis and Love,
2020). As company is running successfully in parts of UK, so they are planning for going
international market. Company want to utilise its revenue level into better way to improve its
brand name in international market. This will provide them opportunity to grow business
expansion. This will enhance customer base and improve company profitability is they
successfully manage barriers that may impact their business performance at international market.
When company is planning of international business, then they have to develop long term plans