Wilko: Product Introduction, Marketing Strategies, and Analysis

This report provides an in-depth analysis of Wilko's products and marketing strategies. It examines the various product categories offered by Wilko, including cleaning supplies, home goods, and more. The report delves into the company's focus on maintaining high-quality products to meet customer expectations and sustain a strong market presence. It also explores how Wilko utilizes the marketing mix to attract and retain customers. The analysis includes references to relevant academic sources to support the findings and provide a comprehensive understanding of Wilko's business operations and market strategies. The report highlights the importance of quality and effective marketing in the retail sector.

Wilko Product
INTRODUCTION
Wilko is one of the British High street
cash and hardware store chains which is
headquartered in Worksop, United
Kingdom. It is operating its business in
more than 400 locations around the
world. It was founded in year 1930 by
James Kemsey Wikinson.
The organization is paying attention
towards marketing mix and different
elements of it. All of them which are
mainly focused by it is Products.
MAIN BODY
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REFERENCES
There are various types of products
which are sold by Wilko which are
Cleaning, supplies, Air freshers, Floor
care, Kitchen and toilet rolls, Tissues,
Pest and insect control, Bin and Bins
Liners etc. In order to meet expectations
of clients the management try to provide
best quality products to the customers
which helps it to sustain in the market.
Main focus of the organisation is upon
the maintenance of quality which is
beneficial for it to retain its customers.
MAIN BODY
Managers and other concerned
individuals of the entity make sure that
the desired level of quality of all its
products is maintained so that number of
brand loyal customers could be
increased. This marketing mix element
is required to be taken in to
consideration while formulating
promotion strategies.
By paying attention towards it an entity
will be able to meet all its long term
targets which are required to be
achieved.
Wilko market all its products and
services so that it can attract large
number of clients and carry out
operational activities properly.