PESTLE and SWOT Analysis of Wimbledon Championship 2019

This presentation provides a PESTLE and SWOT analysis of the Wimbledon Championship 2019, including its impact on the macro-environmental components of the host nation. It also includes an analysis of the internal environment to help event planners in planning future events successfully.

Global Events

Table of contents
 Introduction
 PESTLE analysis
 SWOT analysis
 Conclusion
 References

INTRODUCTION
 Global event is defined as occasion that are organised on global level that includes several individuals
from different nations an international media coverage. Wimbledon championship is considered as a
global event which is categorised under sport event. The following report covers Wimbledon
championship 2019 which was held at All England Lawn Tennis and cork club in Wimbledon calmer
London, UK. This tournament was started on 1 July 2019 and finished on 14th July 2019. The
following presentation contains influence of this tournament on macro environmental components of
nation by applying PESTEL analysis. This report also contains analysis of internal environment by
implementing sort analysis that could help even planners in planning events successfully in future.

PESTEL analysis

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 Political factors
 These elements are associated with political factors of a nation which could influence
business activities of organizations or company. Wimbledon is a town of South West
London England and has a population of around 68,180 7:00 in the year 2011. It is
considered as home to Wimbledon tennis championship and new Wimbledon theatre and
also consists Wimbledon common which is one of the largest area of common land in
London. The Wimbledon championship in the year 2019 is categorised under Grand
Slam tennis tournament Where Several countries participate. This tournament gives
opportunity to the city to develop good relationship with various other nationalities. This
would help the country in developing new business opportunities with other nations.

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 Economic factors
 These factors are associated with economic factors such
as GDP, employment and revenue produced. In terms of
Wimbledon championship 2019, it provided employment
to domestic individuals along with enhancing GDP of the
country. This tournament also helps in attracting large
base of people from other nationalities which enhance
tourism and hospitality sector of the country.

PESTEL analysis

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 Social factors
 These factors are related to society and community factors which could
influence business strategy of an organization. In terms of Wimbledon
2019 it helps in creating awareness about tennis among people. It also
includes several categories such as senior events, junior events,
invitation and wheelchair events. These categories help people in
enhancing their passion about tennis without feeling discriminated.

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 Technological factors
 These components are associated with technological advancements
which could influence business functions. In terms of the selected
tournament it was telecasted on several online and television channels
which helps the country in making awareness about tennis among the
people.

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 Legal factors
 These components are associated with rules and regulations executed
by government authorities or event authorities which must be followed
by event organizers in order to organise event smoothly. For instance,
in order to make secure environment the event authorities of this
championship tournament has prohibited items such as sharp objects,
knives, selfie sticks collage flags and others.

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 Environmental factors
 These components are associated with environmental factors which
could influence business functions of an organization. In context to
Wimbledon championship 2019 it has made sure that all the
environmental laws has been followed along with taking measures to
avoid wastage and pollution by audience.

SWOT analysis

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 Strength
 The main strength of this tournament include clothing traditions such
as white clothing and royal patronage which helps people in changing
their mentality towards clothing of men and women. This tournament
also provide international media coverage which helps the country in
making awareness about the culture in traditions among different
nationalities.

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 Weakness
 The main weakness of this tournament includes slowing down of grass
courts that is no longer motivates the serve and volley brand of tennis.
This tournament also sometimes create conflicts between different
players.

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 Opportunities
 From this tournament more revenues could be generated in future from
investors because of its popularity. This tournament also provide
opportunities to young people to showcase their talent in tennis.

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 Threats
 Wimbledon 2019 was the last tennis tournament because of COVID-
19 therefore in order to organise event in future the event organizers
must take safety measures. Another threat includes popularity of grand
slams of tennis which might also decrease interest in Wimbledon
championship.

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CONCLUSION
 From the above presentation it has been concluded that it is not an easy task to
organise an event on international level. In order to organise events on global level
event organizers must follow all the rules and regulations. This has also been analysed
from the above presentation that host country of any tournament must evaluate macro
and micro environmental factors that could influence their activities.

References
 Sumb, A., 2020. Benefits of mega-events: The Asia Pacific Economic Cooperation meeting in
Papua New Guinea. Electronic Journal of Informatics Vol, p.19.
 Clarke, B., Otto, F. and Jones, R., 2020, May. An inventory of extreme events and their
impacts: implications for changing risks and climate adaption. In EGU General Assembly
Conference Abstracts (p. 10068).
 Ociepka, B., 2019. Conceptualising Media Events within the Context of Cultural Diplomacy.
Communicative figurations.

Thank-You