Wine and Beverage Management

This paper compares the Burgundy and Margaret River wine regions, highlighting their history, wine classifications, and legislative requirements. It also explores the different styles of wine produced in both regions.

Running head: WINE AND BEVERAGE MANAGEMENT
Wine and Beverage Management
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Executive Summary
This paper has been elaborated on shedding light on the world’s two most famous wine
production areas- the Burgundy of France and the Margaret River of Australia. It has
presented a brief overview of these two regions in terms of their wine classifications. It has
also outlined the history of these wine regions and the development of wine and other
beverages in these regions over the passage of time. Lastly, this paper has also focused on
presenting and outlining the governmental rules and regulations in both the countries that are
set forth for the production of wines in those regions.

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Table of Contents
1. Introduction............................................................................................................................3
2. Discussion..............................................................................................................................3
2.1 Overview of the chosen wine regions..............................................................................3
2.2 History of the Chosen wine regions and the development of wine and other beverages
in these regions over time......................................................................................................4
2.3 How different styles of wine are produced in both of these regions................................5
2.4 Classifications and legislative requirements related to the wine production for both
regions....................................................................................................................................5
3. Conclusion..............................................................................................................................8
References................................................................................................................................10

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1. Introduction
The market for the wine has been one of the local consumption and production. There
are several wine producing regions all around the globe that have started making an impact
on the export market in an attempt for expanding their industries over the limited local wine
and beverage markets. This report would elaborated on two chosen wine regions that grow
similar grape varieties. It would shed light on comparing and contrasting the characteristics of
those chosen wine regions in context to the development of wine and other beverages in those
regions over time and the difference in their styles of producing wine. The two chosen region
are the Margaret River (Australia) and Burgundy (France).
2. Discussion
2.1 Overview of the chosen wine regions
a) Margaret River, Australia- The Margaret River in Australia is widely known for its sense
of adventures, spectacular beaches and award winning wine that are all gathered away in the
South West Corner of Australia (Galbreath, 2014). It is presumed that the Margaret River is
named after the Margaret Wyche- the cousin of John Garrett Bussell in the year 1831
("Margaret River History", 2018). There are number of varietals of grapes produced in this
region any they are used for the making of wines. They include Riesling, Chardonnay,
Carnelian, Sauvignon blanc, Cabernet, Merlot, Rose, Petit Verdot, Shiraz and Cabernet
Franc. There are several wineries present in this region including Aravina Estate, Leeuwin
Estate, Moss Wood, Pierro, Cape Mentelle, Cullen wines etc. This region is widely known
for its production of white and red wines.
b) Burgundy, France- Burgundy is referred to as the historical territory and one of the
former administrative region in France. It has taken its name from the “Burgundians”- the
East Germanic people who have moved towards west beyond the Rhine at the time of late

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Roman period. It is one of the major wine producing areas of France and is widely known for
its white and red wines that are made from Chardonnay grapes and Pinot noir (Herrero et al.,
2016). Also, there are other grape varieties too that are present in this region and they
comprise of Aligote, Sauvignon blanc, Gamay and Pinot blanc. The names of the wines
include Red Burgundy (from Pinot Noir), White Burgundy (Chardonnay). The quality of this
land is regarded to be of utmost importance for the creation of white and red Burgundy.
2.2 History of the Chosen wine regions and the development of wine and other
beverages in these regions over time
a) Margaret River, Australia- Vines and the winemaking are two of the most essential parts
of the regions of Margaret River. From the earliest days of settlement in the region of
Margaret River, vines were considered to be a part of the history of the very area. It was the
Bussells who planted vines in 1830s for the use as the table grapes for making wine for their
families (Robinson & Harding, 2015). The shortage of infrastructure had make it difficult for
the vignerons in their initial period. However, the quality of early wines had attracted the
attention of the region. Gradually, the total number of wineries and vineyards have increased.
It is also to note in this context that 1990s had seen a huge lift in the quality of wines derived
from the Margaret River.
b) Burgundy, France- Wine is the core of everything in Burgundy. Grape growing and the
making and selling of wine have shaped Burgundy for last 2,000 years. It is to note that the
Cistercians have expanded the vineyard and they refined the techniques of wine making.
From the 3rd century BC, the Roman winemakers were at work in the Burgundy ("Burgundy",
2018). It is they who have produced highly concentrated beverages that are seasoned with
different varieties of herbs and are sweetened by adding honey to them. Also, there were
many improvements in the process of wine making in that era that were dominated by the
prevailing religious brethren. With the same, the commerce and the making of the Burgundy

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wine has remained firmly in the hands of the negotiators after the World War II. However, it
is also to note that this region is widely known for its excellence in red and white wines. The
red wines are derived from single red grape variety called the Pinot Noir and the white wine
is derived from Chardonnay grape (Hall, Mathews and Holzapfel, 2016). Also, there is a very
limited scale of production in Burgundy and this is due to three reasons- small production of
wine, there are many brands of one wine available in the market and the lastly, the name of
the vineyards is not a reliable indication of the quality of wine as each of the vineyard have
many owners who differ in ability and dedication.
2.3 How different styles of wine are produced in both of these regions
Margaret River is widely known as wine region of the Western Australia. It is very
famous for having European style of wine. It has made its so called name by means by means
of its Cabernet Sauvignon, Chardonnay, gamey Shiraz and the blends of Semillon and
Sauvignon Blanc. On the other hand it is to note that there are a total of three dominating
styles of wine which come out of Burgundy and they are- the dry white wines, the medium
body red wines and the dull body red wines. It is very rare to see a combined Burgundy wine
and most of the Burgundy’s red wines are made from Pinot Noir and the white ones are
completely made of the Chardonnay grapes. For the winemakers of Burgundy, the region is
not only the hub of grapes but also the “terroir”, which best expresses their characters-
complex, aromatic and elegant.
2.4 Classifications and legislative requirements related to the wine production for both
regions
As per the Australian Grape and Wine Authority Act, Section 39H- In case if the wine
goods are changed or are affected in any way, it is mandatory to keep an audit trail
comprising of a history of the changes of wine goods in traceable record (Reinboth, Clark &
Taddeo, 2017). Those records are necessary to be checked for discrepancies by following the

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steps that are recorded. With the same, only the grape varieties that are recognised by the
organisations named OIV, UPOV and IPGRI are allowed to be declared on the Australian
labels of wine (Pap et al., 2016). With the same, it is also to note that the production of wine
in Australia is governed by the Standard 4.5.1 of the Australia New Zealand Food Standards
Code (Saltman et al., 2017). The approved activities for the production of wine, the fortified
wine and the sparkling wine is mentioned in fig 1. It is also to mention that wine are the
products of partial or complete fermentation of the fresh grapes or sometimes, the mixture of
that very product that is derived from the grapes only. Secondly, the fortified wines are the
products that contains wine to which are added grape spirit, sometimes brandy or both or
caramel. Lastly, the sparkling wine are the products that contain wine, which by partial or
complete fermentation of the contained sugars has become bloated with CO2. It might contain
sugars, brandy and grape spirit. As per the Australian legislative, the sparkling wine must
contain more than 5g/l of CO2 at 20°C ("Australian Grape and Wine Authority Act 2013",
2018).

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Figure 1: lists the approved additives for the production of wine, sparkling wine and
fortified wine
Source: (Reinboth, Clark & Taddeo, 2017)
As far as Burgundy is concerned, the wines that comes out of the Burgundy regions is
an AOC (appellation d'origine controlee) or AOP (Appellation d'Origine Protégée) system
(Figure 2). It is to note that the AOC or AOP system was established in the year 1950 as a
response to the mislabelling (Berard, 2016). The governing body of INAO had created this
system for giving the consumers of wine a guarantee of quality as per the guidelines that are
set forth by the producers or the growers of Burgundy. There is a total of 3 tiers in this system
and they are AOC, IGP and Vin de Table.

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Figure 2: France Wine Classification
Source: (Berard, 2016)
Furthermore, the wine composition that are to be followed by the wine producing
region in France is mentioned in figure 3.
Fig 2: Wine composition to be followed
Source: (Nye, 2018)
3. Conclusion
Hence, from the above analysis it is to conclude that the Margaret River and
Burgundy have built a global reputation as a hub of fine wines. They are two of the regions
that are more than capable of producing wines for matching the world’s best wine blends. On
one hand, the Margaret River is one among the most geographically isolated wine regions in
the universe and on the other hand Burgundy, although small in size, has its huge influence in

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the world of vines. Burgundy is a hub for some of the most exorbitant wines in the globe. The
burgundy wines are defined by the terroir that they exhibit and the variations of it.

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References
Australian Grape and Wine Authority Act 2013. (2018). Retrieved from
https://www.legislation.gov.au/Details/C2014C00371
Bérard, L. (2016). Terroir and the sense of place. Research handbook on intellectual property
and geographical indications. Edward Elgar, 72.
Burgundy | History, Culture, Geography, & Map. (2018). Retrieved from
https://www.britannica.com/place/Burgundy
Fried, G., Dessaint, F., & Reboud, X. (2016). Local and regional changes in taxonomic and
functional diversity of arable weed communities in Burgundy (France) between the
1970s and the 2000s. Botany Letters, 163(4), 359-371.
Galbreath, J. (2014). Climate change response: Evidence from the Margaret River wine
region of Australia. Business Strategy and the Environment, 23(2), 89-104.
Hall, A., Mathews, A. J., & Holzapfel, B. P. (2016). Potential effect of atmospheric warming
on grapevine phenology and post-harvest heat accumulation across a range of
climates. International journal of biometeorology, 60(9), 1405-1422.
Herrero, P., Sáenz-Navajas, P., Culleré, L., Ferreira, V., Chatin, A., Chaperon, V., ... &
Escudero, A. (2016). Chemosensory characterization of Chardonnay and Pinot Noir
base wines of Champagne. Two very different varieties for a common product. Food
chemistry, 207, 239-250.
Margaret River History | Busselton History | Dunsborough, Yallingup, Augusta History.
(2018). Retrieved from https://www.margaretriver.com/trip-ideas/history-heritage/
Nye, J. V. (2018). War, Wine, and Taxes: The Political Economy of Anglo-French Trade,
1689-1900 (Vol. 20). Princeton University Press.

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Pap, D., Riaz, S., Dry, I. B., Jermakow, A., Tenscher, A. C., Cantu, D., ... & Walker, M. A.
(2016). Identification of two novel powdery mildew resistance loci, Ren6 and Ren7,
from the wild Chinese grape species Vitis piasezkii. BMC plant biology, 16(1), 170.
Reinboth, E., Clark, B., & Taddeo, K. (2017). The laws of responsible wine
labelling. Bulletin (Law Society of South Australia), 39(1), 16.
Robinson, J., & Harding, J. (Eds.). (2015). The Oxford companion to wine. American
Chemical Society.
Saltman, Y., Johnson, T. E., Wilkinson, K. L., Ristic, R., Norris, L. M., & Bastian, S. E.
(2017). Natural Flavor Additives Influence the Sensory Perception and Consumer
Liking of Australian Chardonnay and Shiraz Wines. American Journal of Enology
and Viticulture, ajev-2016.