Impact of Higher Wine Consumption on Changing Global Ethical Values

Research Question:
What is the impact
of higher wine
consumption on
changing global
ethical values?

Table of Contents
INTRODUCTION..............................................................................................................1
INTRODUCTION OF SELECTED THEORY....................................................................1
VISUAL ANALYSIS..........................................................................................................2
CONCLUSION................................................................................................................. 8
REFERENCES...............................................................................................................10

What is it that you want to investigate
Question: Question: What is the impact of higher wine consumption on changing global
ethical values?
Theory: Globalization is the theory selected for exploring this topic. This is suitable
theory used for investigating on the topic of changing ethics and wine consumption
because globalization has influenced the expansion and popularity of wine consumption
across the globe. The concept of globalization also covers free trade and open
exchange of ideas which can help identify the ways in which ethics and culture were
affected in field of wine industry because of higher wine consumption. The wine industry
is impacted because of globalization because the free trade environment has helped
support export and impact of European wines to international markets and extended
wine making and drinking. This also affected the ethical system usually followed in
these countries.
Research Methods: Primary research is conducted in this investigation which involved
collecting raw data from first hand resources. Data collection is an important part of the
research because it helps gain relevant and useful data needed for drawing verified and
reliable conclusions. Primary data is collected in this investigation which provides the
advantage of ensuring that latest information is used in the study. The usage of primary
data will be helpful for addressing the research question on the wine industry and ethical
changes because It will provide current data on wine and cultural and ethical
environment of different regions. The primary research conducted for completing this
essay includes photography surrounding wine culture and creating visual material
surrounding data about wine consumption and industry. This visual material includes
graphs and info graphics. The advantage of this research is that it provides relevant and
up to date information about the wine industry in visual format which is easy to
understand and conveys the meaning more clearly than simple numbers of text.
Writing Method: Ethnography is the selected writing method. This involves observation
and analysis so that systematic research can be completed. It is beneficial method for
covering the topic of wine field because wine consumption, demand and production is
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global occurrence which affects many different cultures. In context of the present
research the usage of ethnography is helpful because it helps analyse the impact of
globalization on wine and culture in different culture including Europe, Americas and
Asia. In this way the research question is properly addressed.
INTRODUCTION
Visual images are very important and they deserve our attention critically in today's
world. This essay will discuss the aspects of globalisation and how globalisation has
occurred in the field of wine business, with the help of various tools of visual grammar. It
is integral to mention that the images are created in context with our perception and
shows the aspect of globalisation in regard to the globalisation of wine business. Variety
of images present in data creates challenges for the experts to analyse and resolve to a
particular decision. Analysis performed with the help of visual data may not provide
accurate description of the context because of limited attention on particular aspects of
the image..
INTRODUCTION OF SELECTED THEORY
Primarily globalisation can be considered as an important aspect for understanding
the expansion of businesses throughout the globe with the help of internationalisation
(Herriot, Scott-Jackson, 2022). Globalization and visualisation may look very different
from one another and these two concepts seem to have no relation with each other. But
when globalization is studied carefully, the common attributes between these two
aspects can be considered noteworthy. The theme selected for this essay is ‘ethical
values and consumerism”. The visual analysis completed on wine business and
globalization will help cover the theme of ethical values and consumerism by helping
identify the changes in ethical values of different regions and its relation with changes in
wine production of the region. The reason for selecting this specific theme is the
personal curiosity towards understanding the way raid globalization has shaped ethical
values on a regional and global scale. Globalisation has occurred tremendously in the
area of wine business which can be understood with the help of pictures that hold the
ideology of the growth of Wine industries throughout various countries (Wiley, 2017).
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