Wine and Spirit Industry: Overview, Market Segmentation, and Product Details

WINE AND
SPIRIT
INDUSTRY
An Overview

INTRODUCTION
 The wine and the spirits industry
is the industry which caters to
the recreational needs of the
customers from the diverse parts
of the world (Delmas and Grant
2014).
 The alcohol consumption rate of
the world has increased in a
significant manner and this
particular factor is being utilized
by the various organizations to
provide superior quality alcohol
to the people (Cassi, Morrison
and Rabellotti 2015).

OVERVIEW OF THE
INDUSTRY
 The wine making industry is one of
the most important ones in the
nation of Singapore and the annual
consumption rate of the nation is
“17.6 million hectoliters” for the
year 2017 (Singapore Wine Vault.
2018).
 68% of the people of the nation like
to consume red wine (Singapore
Wine Vault. 2018).
 Furthermore, according to an
estimate the annual wine
consumption rate of the nation is
expected to increase by almost 21%
(Singapore Wine Vault. 2018).

OVERVIEW OF THE INDUSTRY
(CONTINUED.......)
 The annual wine consumption rate
of the nation has increased by almost
83% within the last decade
(Singapore Wine Vault. 2018).
 The nation imports the majority of
the wine required by its citizens
from the nations of Australia, Chile,
France and others (Garcia et al.
2012).
 The major wine companies of the
nation of Singapore are “AA French
Wine Pte Ltd”, “Beautiful Wine”,
“Golden Hung Ho”, “Infinite Supply
Pte Ltd” and others (Gov.sg. 2018).