This report provides a comprehensive analysis of Wizz Air Company, a leading low-cost airline in Europe. It utilizes Porter's Five Forces framework to assess the competitive landscape and identify key factors influencing the company's strategic position. The report examines Wizz Air's product differentiation strategies, highlighting its strengths and weaknesses in comparison to competitors like British Airways and Ryanair. Furthermore, it offers future recommendations for Wizz Air to enhance its competitive advantage and achieve its strategic goals.