Factors Influencing Success of Women Entrepreneurs in Australia

This report aims to develop richer insights to find the effect of women entrepreneurs in Australia. A literature review is conducted along with a discussion on qualitative and quantitative researches. The report identifies the different factors influencing the success of women entrepreneurs in Australia.

Running head: FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
Factors influencing success of women entrepreneurs
Name of the student:
Name of the university:
Author Note

1FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
Executive summary
From the current marketplaces at Australia, it is seen that, encouraging women entrepreneurship has
not been enough for individual efforts to increase investment. The following study ahs aimed to
develop richer insights to find the effect of women entrepreneurs at Australia. For this, a literature
review is conducted along with a discussion on qualitative and quantitative researches. Lastly, the
limitations, and the time schedule is also provided in the following report.

2FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
Table of Contents
1. Introduction:......................................................................................................................................3
2. Project Objective:..............................................................................................................................3
3. Project Scope:....................................................................................................................................4
4. Literature Review:.............................................................................................................................4
5. Research questions or hypothesis:.....................................................................................................7
6. Research Design and Methodology:..................................................................................................8
7. Research Limitation:..........................................................................................................................9
8. Time Schedule (Research plan):......................................................................................................10
9. Conclusion:......................................................................................................................................11
10. References:....................................................................................................................................13

3FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
1. Introduction:
The current era of Australia has witnessed the rise of women entrepreneurship significantly.
Further, it is widely known that it is vital for economy and growth. Participation of women in
entrepreneurship has been lesser than that of men in Australia. These factors have been getting
attention of scholars from various disciplines regarding profile and behavior of female entrepreneurs
and business success rate.
In the following report the project scopes and objectives are identified keeping in mind the
different factors influencing success of women entrepreneurs in Australia. Next a literature review is
conducted, along with answering various research questions. Then the research methodology and
design are described using both qualitative and quantitative research. Then, the research limitations
and time schedule for the research plan is demonstrated.
2. Project Objectives:
At present Australian women have been entering into different job situations. They have also
been emerging as executives and professionals in various fields. Having this background, the entry
of women to fiercely competitive business scenario has been a huge challenge. In this way, women
entrepreneurs have highlighted their problems and status in specific.
The objectives include the following.
 To know the effect of economic factors on women entrepreneurship
 To what extent women entrepreneurs are already successful
 To know the problems faced in women entrepreneurs in Australia

4FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
 To what extent economic and other helps provided by Australian government is helpful for
women entrepreneurs
3. Project Scope:
The scopes of the study are analyzed below.
 These findings would make women aware about benefits gained by entrepreneurs.
 It will make them understand the women rights and labor laws.
 Challenges faced by women employees would be resolved with better communication
 Percentage of women employment would reduce
This research has been useful for government officials, and various governmental and non-
governmental Australian agencies that have been engaged in developing women entrepreneurship.
Further, it has been helpful for policy making. It has been useful for women entrepreneurs to develop
their business towards a successful enterprise.
4. Literature Review:
There have been various researches conducted in past years. These are examined through
reasons and motivations of men to undertake projects. However, lesser studies are conducted that
involves women entrepreneurs like factors making women leaving corporate world to become
entrepreneurs. This also includes boundaries, limitations as faced by women entrepreneurs as they
decide to begin their own business as shown by Nikina, Shelton and LeLoarne (2015). This also
includes patterns of ICT usage taking place women entrepreneurs. Here, most women has been
starting their individual business for providing extra feasibility and balance to manage their
conventional riles as basic caretaker of their children and wife (Wach, Stephan and Gorgievski

5FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
2016). With the help of constant battles and struggles, there have been various stories of success that
most of the women entrepreneurs have been making that to make big in the current world of
business. In this way, it has been the time to determine factors that has been influencing success of
women entrepreneurs under Australia’s small business. As per as Ahl and Nelson (2015), the success
has been always defined by the intrinsic criteria including freedom, managing people’s future and be
one’s own boss. On the other hand, extrinsic outcomes have been raising personal income, wealth
and financial returns. Research by De Vita, Mari and Poggesi (2014) found that success of business
has been commonly defined as per as financial or economic measures including return of survival
rates, employees, profits and resources and various non-pecuniary measures like personal
achievement, personal development and customer satisfaction.
In the same way, Allen and Truman (2016) also stated that the performance of business has
been generally ensured through financial perspectives of growth under employees and sales, and
with the rise in profits. Since, most of the people have been equating profits and money at the best
way possible to measure business success and individuals, many have not been viewing most of the
women-owned Australia’s business as successful. This is because it has been smaller in amount and
very slow in terms of growth.
Thus some women have been defining business success from financial point of view. Welsh
et al. highlighted that, many handfuls of women enterprises has been measuring success as and when
they can determine that has been a financially valuable resource (Wach, Stephan and Gorgievski
2016). It has been to say that as they have felt they have been creating huge income and contributing
to family, they never feel that have gained some more measures of success. Here, a research done by
Inman (2016) showed that the gross receipts and sales of businesses owned by women has been

6FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
remaining lower than of men-owned business. This has been as per as factors that have been
contributing to the success of entrepreneurs under small business has been varied.
Welsh, Memili and Kaciak (2016) described that most of the critical factors that has been
contributing to success of business has been good management skills. This also includes access to
satisfactory government, personal qualities and access to financing support. Laukhuf and Malone
(2015) studied that Australian business owners reported that they have been considering the
marketing factor to be the most important element in terms of success of business. Instrumental
support and emotion of family has been one of the important factors for various women
entrepreneurs. Goffee and Scase (2015) showed the conflict of work-family at Australia and found
that support from family members and other reduces conflict of women entrepreneurs. Apart from
this owning of business by female instead of interfering by family has been of higher success in
business. Apart from this, careers of women have been depending on decision of spouses instead of
the other way around. Study of Australian women business owners done by Godwyn and Stoddard
(2017) showed that large self-concept has been regarding their role in commitment and business to
business helping women to e more successful entrepreneurs. In has also showed that the
entrepreneurial success has been depending on various psychological factors like managerial and
self-concept competence.
Apart from this Agarwal and Lenka (2015) discussed that women has been successful in any
project as they have been under positive view of mind. Chinomona and Maziriri (2015) on the other
hand suggested that different socially constructed obstacles have been liable to inhibit progressions
of women. As per the study of Bade (2015), social support has been adversely related to stress.
Again findings from the research of Eddleston (2016) also indicated that the moderates of social
support have been affecting the work stressors. Apart from this, strong ties under business world

7FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
have been helping women to gain success in business. Research from Tlaiss (2015) denoted that
female entrepreneurs at Australia have used networking for business development. Various other
factors like internal motivation have been the element that contributed to success in business. Thus
the role of extended family has been supplying providing capital for new challenges and facilitating
the apprentice training of their members. It has been important for success of various prospective
entrepreneurs. At last, innovation in business via ICT or Information Communication Technology
has been playing a vital role to support women entrepreneurs on business through achieving low cost
structure and gaining larger returns for every customer (Wach, Stephan and Gorgievski 2016).
Factors affecting growth of women-owned SMEs:
Till recently very few studies on entrepreneurship on women have concentrated on women in
high growth enterprises. Most of the research has been investigating growth of women-owned firms
considering the motivation of women for starting any business and how those motivations have
affected the approaches of growth (Wach, Stephan and Gorgievski 2016). It has also affected the
size, sector and location on business performance. Further, there have been institutional and cultural
factors that have affected decision of women to start and grow business.
After reviewing the literature and social feminist perspective it can be said that there have
been differences lying between ambitious and high growth and low growth or “status quo” of
various entrepreneurs under their approaches to growth, management practices and characteristics.
Here the differences have needed to be tested further under the context of women-owned quick
growth SMEs. This has been the attempt for developing models of growth capturing various paths of
development of women entrepreneurs. Further, as proposed by Chinomona and Maziriri (2015),
various growth models have been linked towards characteristics, experiences, perceptions and
attitudes for external and internal environment.

8FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS

9FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
5. Research questions or hypothesis:
The research questions are identified below.
Primary question:
What are the opportunities and problems for women entrepreneurs at Australia to run the
business?
Secondary question:
 How to ascertain production, marketing and financial constraints as faced by various women
entrepreneurs in their business?
 What are the various remedial measures for helping and accelerating various women
entrepreneurs for running business successfully?
The research hypotheses are discussed hereafter.
Hypothesis 1: There is no vital difference in economic factors that has been influencing
improvement of chosen women entrepreneurs at Australia.
Hypothesis 2: There is no notable difference to influence education on chosen women entrepreneurs
are engaged in Australian business.
Hypothesis 3: There is no difference to the extent to which success of women is engaged in business
of Australia.
Hypothesis 4: There has been no vital difference to influence of training of chosen women
entrepreneurs in Austrian business.

10FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
6. Research Design and Methodology:
Qualitative research:
For this research more detailed data about work experiences of female entrepreneurs are
retrieved through interviews. These are done at various women entrepreneur customers of different
Australian Banks. Interviews are done to complement data gained through more limited reviews in
quantitative research. In qualitative research the research interviews and participants are asked about
experiences while setting up business. It has been reflecting benefits and drawbacks to become a
woman entrepreneur concentrating on feelings, perceptions and thoughts.
Quantitative research:
Here, the women entrepreneur at the Banks was interviewed and visited. The research was
done at 16 cities through random sampling covering from the time period of January 2018 to April
2018. Here the legal and actual initiatives of women were conducted through products of banks
intensified. A those selected cities, total 300 women entrepreneurs were been chosen to interviewed.
Here the research questionnaire involved individual questions about the stages to start up, manage
and grow business. Further, the personal characteristics of women considered along with their
problems and support they have been receiving were found out.
7. Research Limitations:
The first limitation from the study suggests that outcomes of the research have not been
interpreted with caution. Here the primary problem is the non-random self-selection of participants.
This also indicates that ot has not been possible to control business age.
Besides, it has been unclear that to what extent the younger and older fast growing
companies have been likely differing as per as management practices that are adopted by owners.

11FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
Next, the access to finance has not been prioritized as the challenge for the sample of female
in developing organizations. Further, the relationship among the access to growth and finance has
not been particularly investigated in this research.
8. Time Schedule (Research plan):
WBS Task Name Duration Start Finish Predecessors
0 Time schedule for conducting
research on influence the
success of women
entrepreneurs in Australia
78 days Mon 1/8/18 Wed 4/25/18
1 Conducting mail survey
from women entrepreneurs at
Australia
17 days Mon 1/8/18 Tue 1/30/18
2 Interviewing all the
individuals who have
responeded in the survey
12 days Wed
1/31/18
Thu 2/15/18 1
3 Finding demographic
profile of respondents
2 days Fri 2/16/18 Mon 2/19/18 2
4 Testing underlying
assumptions for multiple
regression
6 days Tue 2/20/18 Tue 2/27/18 3
5 Finding results of multiple
regressions
15 days Wed
2/28/18
Tue 3/20/18 4
6 Listing the findings from 4 days Thu Tue 3/27/18 5

12FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
the above steps 3/22/18
7 Analyzing future scopes 10 days Thu
4/12/18
Wed 4/25/18 6
Figure 1: “Gantt Chart showing time schedule for conducting research on influence the
success of women entrepreneurs in Australia”
(Source: Created by Author)
9. Conclusion:
The current age of globalization has changed the role of opposite genders drastically under
the world of business. The findings from the above research showed that the orientation of growth of
women entrepreneurs has been a complicated phenomenon. The study has shown that the large
growth in women entrepreneurs has been differing how they have been viewing themselves, projects
and wider environments where they have been finding themselves. As per as the future research is
concerned, it has been interesting fetch the findings presented could be replicated in various other

13FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
cultural scenarios. Further, future research has considered the longitudinal approach in investigating
how decisions of women entrepreneurs have been pursuing the growth as the deliberate change in
choice change in due time. This has been also interesting to undertake cross-sectional growth that is
oriented towards women-owned agencies. It has been needed to model various projects as pet as
growth patterns, business types and business rates are concerned. Future research can be conducted
to verify outcomes of the above exploratory report. That must be done through more empirical cross-
national and cross-cultural studies in various parts of this world.

14FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
10. References:
Agarwal, S. and Lenka, U., 2015. Study on work-life balance of women entrepreneurs–review and
research agenda. Industrial and Commercial Training, 47(7), pp.356-362.
Ahl, H. and Nelson, T., 2015. How policy positions women entrepreneurs: A comparative analysis
of state discourse in Sweden and the United States. Journal of Business Venturing, 30(2), pp.273-
291.
Allen, S. and Truman, C., 2016. Women in business: Perspectives on women entrepreneurs.
Routledge.
Bade, U.R., 2015. A Critical Study on Motivational Factors Influencing Development of Women
Entrepreneurs in SME’s in India. ADVANCES IN GLOBAL BUSINESS RESEARCH Vol. 12, No. 1,
ISSN: 1549-9332, p.1140.
Chinomona, E. and Maziriri, E.T., 2015. Women in action: Challenges facing women entrepreneurs
in the Gauteng Province of South Africa. The International Business & Economics Research Journal
(Online), 14(6), p.835.
De Vita, L., Mari, M. and Poggesi, S., 2014. Women entrepreneurs in and from developing
countries: Evidences from the literature. European Management Journal, 32(3), pp.451-460.
Eddleston, K.A., Ladge, J.J., Mitteness, C. and Balachandra, L., 2016. Do you see what I see?
Signaling effects of gender and firm characteristics on financing entrepreneurial
ventures. Entrepreneurship Theory and Practice, 40(3), pp.489-514.
Godwyn, M. and Stoddard, D., 2017. Minority women entrepreneurs: How outsider status can lead
to better business practices. Routledge.

15FACTORS INFLUENCING SUCCESS OF WOMEN ENTREPRENEURS
Goffee, R. and Scase, R., 2015. Women in Charge (routledge Revivals): The Experiences of Female
Entrepreneurs. Routledge.
Inman, K., 2016. Women's resources in business start-up: A study of black and white women
entrepreneurs. Routledge.
Laukhuf, R.L. and Malone, T.A., 2015. Women entrepreneurs need mentors. International Journal
of Evidence Based Coaching and Mentoring, 13(1), p.70.
Nikina, A., Shelton, L.M. and LeLoarne, S., 2015. An examination of how husbands, as key
stakeholders, impact the success of women entrepreneurs. Journal of small business and enterprise
development, 22(1), pp.38-62.
Tlaiss, H.A., 2015. How Islamic business ethics impact women entrepreneurs: Insights from four
Arab Middle Eastern countries. Journal of Business Ethics, 129(4), pp.859-877.
Wach, D., Stephan, U. and Gorgievski, M., 2016. More than money: Developing an integrative
multi-factorial measure of entrepreneurial success. International Small Business Journal, 34(8),
pp.1098-1121.
Welsh, D.H., Memili, E. and Kaciak, E., 2016. An empirical analysis of the impact of family moral
support on Turkish women entrepreneurs. Journal of Innovation & Knowledge, 1(1), pp.3-12.
Welsh, D.H., Memili, E., Kaciak, E. and Al Sadoon, A., 2014. Saudi women entrepreneurs: A
growing economic segment. Journal of Business Research, 67(5), pp.758-762.