Global Marketing and Promotion of National Women's Hockey League in China

Running head: SPORTS MANAGEMENT
Sports management
Name of the student
Name of the university
Author Note:

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SPORTS MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Overview..........................................................................................................................................4
Specific Business Data....................................................................................................................4
Sales and Growth Opportunities in Target Nation..........................................................................4
Potential Costs Associated...............................................................................................................5
Sports Organization Analysis..........................................................................................................6
SWOT Analysis...............................................................................................................................6
Readiness of the Organization.........................................................................................................7
Target Nation Analysis....................................................................................................................7
Current Status of the Target Nation’s Economy..............................................................................7
Analysis of the Sports Industry in the country................................................................................8
Political and policy Challenges and Benefits..................................................................................8
References........................................................................................................................................9

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SPORTS MANAGEMENT
Introduction
The following report will be dealing with the international expansion, global marketing
along with the global promotion of the National Women’s Hockey League which serves as an
annual hockey league participated by teams from different regions of USA comprising of all
women players. To be more specific the following league is an Ice hockey league and was
established in the year 2015 with just four teams to start with. These four teams are said to be the
founding members of the league (nwhl.zone, 2018). The four teams are Boston Pride, Minnesota
Whitecaps, Buffalo Beauts and Connecticut Whale. The following league was termed to be the
first professional Women’s hockey league in North America to pay its players. The mission
statement of the organization is to help the women players come forward in the industry and earn
equal money as their male counterparts. The introduction of the Isobel Cup in the following
league helped in the formation of a strong financial base for the league and attracted many a
talented young woman to the game. The report here aims to throw light on the target of the
following organization to market and promote itself globally. The company has targeted the
Asian market to spread its wings in the eastern part of the globe and has chosen the Asian
powerhouses China to spread the promotion of the league. The popularity of Ice Hockey in
China is one of the main factors behind the selection of the country to spread the following game
in China. Apart from this the National Women’s Hockey League aims to capture the growing
market of China and enhance the spread of the game across the continent slowly. The League
organizing committee will be entering into an agreement with the Chinese Ice Hockey
Federation and will invest a healthy amount of money to promote new Women’s Ice Hockey
League in China and helps the Chinese women by providing them a new road for their
empowerment. The report will be identifying the way by which the company aims to establish