Marketing Research 2 - Impact of Covid-19 on Sales of Woolworth Company

MARKETING RESEARCH 2

Table of Contents
INTRODUCTION...........................................................................................................................3
Findings............................................................................................................................................4
1. Objectives of study..................................................................................................................4
2. Situation analysis.....................................................................................................................4
3. Informal investigation of seconmdary data..............................................................................6
4. Analysis of results....................................................................................................................7
Primary research..........................................................................................................................8
Covid pandemic affected negatively sales of company...............................................................8
E-commerce is a key strategic choice to overcome negative impacts of covid 19......................9
Physical contacting in sales resist customers to come over company's stores...........................10
Healthy environment at stores...................................................................................................11
CONCLUSION..............................................................................................................................12
RECOMMENDATION.................................................................................................................12
REFERENCES..............................................................................................................................12
Appendix........................................................................................................................................13

INTRODUCTION
Woolworth company is a super market chain founded in the year 1924. Headquarter of
the company is located in New South Wales, Australia. Company is currently associated with the
1051 locations. The super market sector is a established premises at which all different products
are sale based on the individuals needs and demand of the potential customers in the market. The
organisation is among the fastest super market chain in Australia and allow a good basis to
deliver the whole study. This study is based on the event that could result into decreasing sales of
the company. Also the organisation is growing rapidly that could provide all the required
information needed to conduct the whole study. This entire research will be based on the data
that will collected through primary and secondary research study. Information or data become
the significant part of the research study that is conducted to deliver the final objectives of the
study conducted. Role of primary and secondary research is very essential in order to process the
overall objectives of the study.
Findings
1. Objectives of study
The objective of this study is to assess the impact of covid 19 over declining sales of the
organisation. In the recent time covid 19 pandemic has been demonstrated and identified as the
major challenge the whole society is faced. Pandemic has completed demolished the growth and
success opportunities for the all different business organisations at a global level (Seetharaman,
2020). Australia's economy could also affect immensely in against to the pandemic. In the time
of the covid business houses at a global level along with Australia got affected immensely. AS
many industries could shut down as a result of the pandemic. Major shut in the stores, lock down
has also imposed which could completely demolished the growth and development opportunities
and possibilities of the all different business houses channelise the business operations. Super
market stores were completely shut that could affect the growth and development possibilities of
the business ventures.
2. Situation analysis
Situation analysis comprises with the evaluation and analysis in respect to the macro and
micro business environment factors that can affect the business operations.
Macro environment impacts

Macro environment impact is comprises with the factors like political, economic, social,
technological, environment and legal factors influence the business operations of organisation.
All these are thee external business environment factor effect the business operations of
company.
Political factor: Political factor comprises with the policies formulated by the government to
enhance and boost the progress of the retail sector. The market sector comprises with the product
portfolio contain all the basic products require for living so the government contain a special
interest in the overall growth and development of the market (Fairlie, 202). The product portfolio
of the sector generate more attention of the potential customer towards the sector. In the time of
covid pandemic government has adopted the policies like lock-down, shutting down the market,
curfew and such like practices to control the pandemic situation. Political stability also exist in
the Australia which also favour the government to make strong decisions that can direct and
gudie the overall growth and progress of the business environment.
Economic factor: Economic factor of Australia is very progressive in nature. The retail sector is
emerging rapidly. The covid pandemic could completely demolish the overall growth ability and
potential of the retail market. The statistics clearly demonstrate that the growth of the sector has
been reported as -2.6% and -1.14% in the past two financial years (Jallow Renukappa and
Suresh, 2020). This declining in the growth is clearly reflecting the decreased sales of the sector.
Inflation in economy has also increased that could further demolish the buying power or capacity
of the potential customers under respective target market. Effect of covid is very negative over
the retail sector as the super market stores remain closed as a result of lock-down and such like
practices.
Social factor: is among the core macro environment factor influence the business operations of
the venture. This factor comprises with the choices, preferences, fashion, trends associated with
the society and such like elements. Role of social factor is to influence the choices of the people
in the respective target market. The impact of the covid 19 is over the society as a whole. As the
supermarket stores were completely closed that could further influence the growth and progress
of the sector in the respective business environment (Chinn and et.al.,2020). People were not
able to buy the product of their need as the stores were either shut or open only for the limited
time duration. In such a situation this become challenging for the companies to generate sales.