Environmental Scan of Woolworth: PEST Analysis and Recommendations

Running head: MARKETING
marketing

MARKETING 1
Executive Summary
The practices of an organization largely depends upon its environmental conditions. In
present business scenario, retail sector firms of Australia are continuously facing the challenges
related to the government policies, political impact and global market conditions. To analyse the
impact of such conditions, the process of environmental scan is carried out that can help the
management to formulate and determine future strategies for the growth and success. This report
describes the environmental scan of a well-known Australian retail firm “Woolworth”.

MARKETING 2
Table of Contents
Introduction......................................................................................................................................3
PEST Analysis of the company.......................................................................................................3
Factors influencing external environment of the company.............................................................4
Policy Changes.............................................................................................................................4
Changes in government regulations.............................................................................................5
Global Environment.....................................................................................................................5
Recommendations............................................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7