Impact of Social Media and Data in Retail Business - Woolworths Assignment 1

This presentation discusses the importance of social media and data in the retail industry, with a focus on Woolworths. It covers the impact of social media on modern business, the role of data in creating business strategies, and the connection between social media and customers. The presentation also includes a chart of favorite shampoo brands.

INFORMATICS AND FINANCIAL APPLICATIONS
ASSIGNMENT 1
NAME
STUDENT NUMBER
Woolworths

Background Information
Informatics include information
processing and information system
Social media impact on modern business
Data play an essential role in the industry
Social media and data are crucial in retail

Social Media and Business
Social Media Increases Business Activity
Figure 1: Importance of Social Media
(Source: Saravanakumar and SuganthaLakshmi, 2012)
1. Social media is an essential
platform for information sharing.
2. Social media provides a platform of
social networking and better
connect with the customers.
3. Social media increases the brand
awareness
4. Social media offers a platform for
discussion forums and online
reviews.

Data and business
Data aids in the creation of business
strategies
Chart 1: Favourite Brands of Shampoo
1. 26.3% of the customers
use the brand Dove
2. Only 9.6% of the people
make use of Pentene
3. Matrix is the second most
used shampoo brand as
19.1% people use it.
4. 17.7% of the people make
use of Head & Shoulder

Conclusion
 Social media creates connectivity with
customers
 Data forms an integral part of the business
 The graph helps to present the business
data
 https://www.woolworths.com.au/