Impact of Branding on Sales: A Case Study of Woolworths, Australia

This research aims to evaluate the impact of branding on the sales revenue achieved at Woolworths, Australia. The study will identify the impact of branding on buying behaviors, evaluate approaches to enhance brand image, assess ways in which branding influences purchasing power, and recommend necessary measures for successful branding.

Research in business
Impact of branding in sales

ntroductionIThe research is conducted to discuss about the
branding aspects creating an impact on the sales
level achieved by the company
Due to lack of proper branding approaches
including marketing and promotional activities,
there will be sales decline, which is a major
business problem
It is important for Woolworths to implement the
right marketing and promotional activities to make
people aware and influence them to buy products
and services, which will increase the sales

Research aim and objectives
Research aim
The aim of the research is to evaluate the impact of branding
on the sales revenue achieved at Woolworths, Australia.
Research objectives
To identify the impact of branding on the buying behaviors and
its influence on the sales of products at Woolworths, Australia
To evaluate the approaches to enhance the brand image and
identity of Woolworths
To assess the ways in which branding influences the purchasing
power of the customers and the sales are increased
To recommend necessary measures for ensuring that the
branding is successful for raising the sales level through more
purchases made by the customers

iterature reviewL
The internet marketing is an effective approach to
branding that improves brand exposure and make
people buy products consistently.
The branding activities involve marketing,
promotions and advertising of televisions,
newspapers and on internet websites to seek the
attention of consumers.
The customers are getting influenced and the sales
of products increase gradually
The formation of trust and loyalty on the brand has
increased sales and profit level of the company.

Research methodology
The qualitative data is obtained from
interviewing the managers while the
quantitative data is collected by gaining
responses from the survey questionnaires
provided to the respondents
The survey research will enable providing the
survey questionnaires to people to obtain their
responses
The analysis of data will be done with the use of
SPSS tool and present those in tables and
graphs

perimentEx
The experiment will compare the results
gained from the intervention groups with the
branding information
It will assist in maintaining proper values and
ethics and ensuring that the authenticity is
maintained
The experiment will be done for determining
the feasibility of the research considering its
use of academic purposes and not for any
commercial benefits.

ibliographyB
Bryman, A., & Bell, E. (2015). Business research
methods. Oxford University Press, USA.
Buil, I., De Chernatony, L., & Martinez, E. (2013).
Examining the role of advertising and sales
promotions in brand equity creation. Journal of
Business Research, 66(1), 115-122.
Fowler Jr, F. J. (2013). Survey research methods. Sage
publications.
Goh, K. Y., Heng, C. S., & Lin, Z. (2013). Social media
brand community and consumer behavior: Quantifying
the relative impact of user-and marketer-generated
content. Information Systems Research, 24(1), 88-107.

hank ouT Y