Impact of Branding on Sales: A Case Study of Woolworths, Australia

Research in business
Impact of branding in sales

Introduction
The research is conducted to discuss about the
branding aspects creating an impact on the sales
level achieved by the company
Due to lack of proper branding approaches
including marketing and promotional activities,
there will be sales decline, which is a major
business problem
It is important for Woolworths to implement the
right marketing and promotional activities to
make people aware and influence them to buy
products and services, which will increase the
sales

Research aim and objectives
Research aim
The aim of the research is to evaluate the impact of branding
on the sales revenue achieved at Woolworths, Australia.
Research objectives
To identify the impact of branding on the buying behaviors and
its influence on the sales of products at Woolworths, Australia
To evaluate the approaches to enhance the brand image and
identity of Woolworths
To assess the ways in which branding influences the
purchasing power of the customers and the sales are
increased
To recommend necessary measures for ensuring that the
branding is successful for raising the sales level through more
purchases made by the customers