Change Management in Woolworths: An Analytical and Critical Perspective

Running head: CHANGE MANAGEMENT
Change Management
Name of the Student
Name of the University
Author Note

1CHANGE MANAGEMENT
Executive summary
Woolworth limited ranks among one of the few and renowned companies that are operating in
the sector of retail. It has one of the biggest supermarket chains in the country of Australia. It is
one of the main contributors towards the economy and the rising GDP of the Australian
economy. With the help of series of acquisitions, Woolworth is trying to expand its empire
rapidly after taking entrance in the foreign markets. The assignment focuses on the analytical and
the critical perspective of the organizational behavioral theoretical models of the change
interventions in the business with recommendations for more effective strategies for the change
management and for the simplification of the identified risks and the problems in the retail
market business.

2CHANGE MANAGEMENT
Table of Contents
Background......................................................................................................................................3
Organization Profile.........................................................................................................................3
Body.................................................................................................................................................4
Needs...............................................................................................................................................4
Interventions....................................................................................................................................5
Diagnosis.........................................................................................................................................7
Planning and implementation..........................................................................................................9
Conclusion:....................................................................................................................................11
Recommendations:........................................................................................................................12
References......................................................................................................................................14

3CHANGE MANAGEMENT
Background
The retail industry in the country of Australia is one of the most developed marketing
chains around the multiple companies that are under operation in the wide market of business.
The retail market features the characteristics of the oligopoly market. Over the last 50 years, the
country has been enjoying fine environment of the business with increasing population and
development of shopping centers that are renowned in the world. The evolution of the existing
range of the supermarkets came with a very big impact over the landscape of Australia. By
effectively riding on the strength of the retailing of the supermarket, Woolworth utilized the
opportunity to become one of the leading and the biggest retailers. Woolworth limited ranks
among one of the few and renowned companies that are operating in the sector of retail. It has
one of the biggest supermarket chains in the country of Australia. Established in the year 1924,
the first store of Woolworth opened at the imperial arcade of Sydney. The company was founded
by Stanley Edward Chatterton, Ernest Robert Williams, Harold Percival Christmas, Cecil Scott
Waine and George William Percival Creed (news.com.au 2018). In the current share of the
market Woolworth has more than 31 percent of the market share in the sector of retail and is
generally considered to be one of the main contributors towards the economy and the rising GDP
of the Australian economy (Keller, Pham and Warren 2017,p.5319). From the very initial stage,
the company grew towards the concept of innovation which is one of the main reasons behind its
growth in the market of business. Woolworth became the very first store in the entire world that
initiated printing of the receipts by the registration of the cash by the consumers in the retail
super markets. With the help of series of acquisitions, Woolworth managed to expand its empire
rapidly after taking entrance in the foreign markets. The assignment focuses on the analytical and
the critical perspective of the theoretical models of the change interventions in the business with
proper recommendations for more effective system and strategies for the change management
and for the simplification of the identified risks and the problems in the business.
Organization Profile
Woolworth is one of the proud domestic company of the country of Australia that
originated in the year 1924 with the principle that each and every man, woman and the children