Analysis of Woolworths and Coles

Running head: ANALYSIS OF WOOLWORTHS AND COLES
ANALYSIS OF WOOLWORTHS AND COLES
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1ANALYSIS OF WOOLWORTHS AND COLES
Executive Summary
The report is based on the analysis of two companies and the ways by which they have tried
to gain competitive advantage in the industry of their operations. The first company which
has been considered for this study is Woolworths which operates in the retail industry of
Australia. The second company which has been considered in this case is Coles which also
operates in the retail industry of Australia. The marketing related activities of the firms have
been analysed with respect to the information which has been provided by various
newspapers and articles as well. The success of these companies in gaining competitive
advantage in the industry has also been discussed in the report.

2ANALYSIS OF WOOLWORTHS AND COLES
Table of Contents
a. Introduction................................................................................................................3
b. Description of the cases.............................................................................................3
c. Evidence based on marketing related success............................................................4
d. Explain the ways by which these organizations achieved success in the industry....5
e. Conclusion..................................................................................................................7
References......................................................................................................................8