Impact of Consumer Buying Behaviour on Organizational Performance - Case Study of Woolworths

Running head: BUSINESS RESEARCH
Impact of consumer buying behaviour on organizational performance- Case study of
Woolworths
Name of the Student
Name of the University
Author Note

1BUSINESS RESEARCH
Table of Contents
Chapter 1: Introduction..............................................................................................................2
1.1: Background of the study.................................................................................................2
1.2: Problem statement...........................................................................................................3
1.3: Research objectives.........................................................................................................3
1.4: Research questions..........................................................................................................4
1.5: Research hypothesis........................................................................................................4
1.6: Justification and potential output of the project..............................................................4
Chapter 2: Literature Review.....................................................................................................5
2.1: Conceptual Framework...................................................................................................5
2.1: Consumer Buying Behaviour concept............................................................................5
2.2: Factors affecting consumer buying behaviour................................................................6
2.3: Factors affecting organizational performance.................................................................8
Chapter 3: Research Methodology.............................................................................................9
Organization of the study.....................................................................................................10
Project budget and schedule.................................................................................................11
Reference List..........................................................................................................................12

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Chapter 1: Introduction
In the recent years, it can be seen that there has been changes in the work place due to
the effect of economy on a global manner. This has increased the organizational development
to a great extent that has resulted in developing the skills of the employees within the
business. This has also resulted in increasing the level of productivity within the organization
through better level of performance among the employees. The organizational management
pays more attention towards the needs of the employees so that they behaviour could be
studied within the work place. It has also resulted in studying the complex behaviours of the
employees within the organization so that the learning techniques can be developed that will
help in meeting the requirements of the organization (Perez, del Mar Garcia de los Salmones
& Rodriguez del Bosque, 2013).
1.1: Background of the study
The values and beliefs of the employees needs to be studied by the management so
that it can help in understanding the complexity of the employee behaviour that can result in
better levels of production. Organizational performance can be stated as the system that helps
in achieving the objectives that are present in the organization in a proper manner. This
approach is dynamic in nature that needs to be interpreted so that it can result in a positive
outcome within the business (Manning, 2013).
Woolworths started its journey in 1924 at the Imperial Arcade that was present in
Australia and the company prospered due to the low pricing technique that enabled them in
attracting more number of customers. It became a chain of stores when the second shop was
opened on 1927 in Brisbane due to the high demands among the customers to avail the
services provided by the company. This resulted in the growth of the company heavily due to
the opening up of many stores at different parts of Australia. The company has been

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performing at its best with respect to the services that are provided to the customers. This has
resulted in having a better relationship with the customers and the company tries to minimize
the negative feedbacks that are being provided by the customers. It has also resulted in
gaining the trust of the customers to a great extent.
1.2: Problem statement
The major issue within the company is that the focus is mainly given on the customers
and the employees are feeling neglected within the organization, which has resulted in the
lack of motivation. This is due to the fact that the supervisors are facing difficulty in
understanding the complex behaviour of the junior level employees. Another issue is that the
management of the team is not being done in a proper manner, which has resulted in lack of
productivity and meeting the objectives that are being set to them within the organization
(Maiyaki, 2013). The issue with communication within the teams and the management has
resulted in increasing the conflict level of team employees that is also affecting them on a
personal level. The issues of the team with that of the employees has to be solved at a quicker
rate so that it can help in increasing the level of production in the competitive market of
Australia. It may also affect the corporate culture of the organization in a negative manner
and the organizational performance may decrease to a great extent (Tingchi Liu et al., 2013).
Recently, the company is in a dire need to increase their level of performance so that
more number of customers can be attracted towards the stores. This will also result in
increasing the level of sales and the profits levels will also increase to a great extent. The
effective management of the employees will result in increasing the level of sales of the
organization that is being inefficiently at the present time.
1.3: Research objectives
The research will be based on the following objectives: