Woolworths Group Limited Company Analysis - Desklib

Woolworths Group Limited Company Analysis1
Woolworths Group Limited Company Analysis
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Woolworths Group Limited Company Analysis2
EXECUTIVE SUMMARY
Woolworths Group Limited Company is an Australian based company that deals with several
businesses. The businesses include Australian food, New Zealand Foods, and Endeavor drinks.
The most prominent venture in the Australian food is the Woolworths Supermarkets which have
995 outlets in the country. An analysis of Woolworths Company is essential to help in improving
operations and coming up with strategies to overcome competition from rival stores. Areas
analyzed in the paper include macro-environmental factors, the retail industry, the company's
resources and core competencies and the company's strategies. After analysis of the essential
aspects, the company needs to come up with products for the millennial. The millennial
population is growing in Australia which makes it a target market for the company. Through
having the improvements in the company, the industry will continue to grow and make more
profits in the future.
TABLE OF CONTENT

Woolworths Group Limited Company Analysis3
EXECUTIVE SUMMARY.............................................................................................................2
TABLE OF CONTENT...................................................................................................................3
Woolworths Group Limited Company Analysis.............................................................................4
Introduction......................................................................................................................................4
Macro-Environmental Analysis...................................................................................................4
Industry Analysis.........................................................................................................................6
Porter’s Five Forces analysis....................................................................................................6
Company Analysis.......................................................................................................................7
Resources..................................................................................................................................8
Capabilities...............................................................................................................................8
Core Competencies...................................................................................................................8
Competitor Analysis....................................................................................................................9
Strategy Analysis.......................................................................................................................10
Conclusion.....................................................................................................................................10
References......................................................................................................................................12

Woolworths Group Limited Company Analysis4
Woolworths Group Limited Company Analysis
Introduction
Woolworths Group Limited Company is an Australian based company that deals with
several businesses. The businesses include Australian food, New Zealand Foods, and Endeavor
drinks. The most prominent venture in the Australian food is the Woolworths Supermarkets.
There are 995 Woolworth's supermarket stores across Australia. The supermarkets together with
Coles Stores account for about 80% of the market share in the country. Woolworth Supermarket
falls under the retail industry (Woolworths Group, 2018). In the recent past, the company has
been facing challenges in its operations. The primary problem has been competition from
upcoming retail stores in Australia. Aldi a German-based supermarket has been the main
competitor of Woolworth stores (Martin & Rice, 2017). An analysis of Woolworths Company is
essential to help in improving operations and coming up with strategies to overcome competition
from rival stores. Therefore, the paper will analyze different aspects of the supermarket to help
improve the company's operations.
Macro-Environmental Analysis
The macro environment is the external force that exists in the environment a business
operates. Woolworth Group Company experiences various macro-environmental factors in its
day to day operations. One of the macro environment factor affecting the company is the
political and legal environment. The company is regulated by various laws in the country that
shape its operations. For instance, the government governs the hours that the supermarket
operates, the licenses the company should possess to operate in the country and trade practices.
Australian Competition and Consumer Commission (ACCC) is one of the government body in
the country that governs the competition in the industry (AFN, 2015). Woolworth compliance to