Woolworths International Marketing Plan

The assignment provides a comprehensive analysis of Woolworths' international marketing plan for the Chinese market. It discusses the company's entry mode, which is a joint venture with local suppliers, vendors, and distributors. The report also examines Porter's Five Forces, including the threat of new entrants, bargaining power of buyers, threat of substitute products, bargaining power of suppliers, and intensity of rivalry in the retail industry. The target market for Woolworths in China is families and individuals with an income of more than $8000 per annum, as well as restaurants and cafes. The company's positioning strategy aims to offer good quality products at comparatively low prices, indifferent to the customer's background and culture.