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Woolworths International Marketing Plan Assignment

   

Added on  2021-04-17

5 Pages808 Words172 Views
Running head : WOOLWORTHS INTERNATIONAL MARKETING PLANWOOLWORTHS INTERNATIONAL MARKETING PLANName of the StudentName of the UniversityAuthor Note

1WOOLWORTHS INTERNATIONAL MARKETING PLANBusiness strategyThe retail market of China is worth 3473.4 billion Yuan as of 2017. Hence, Woolworthshas estimated huge revenue if the strategies succeed. The company plans to penetrate into themarket through the store at Shenzhen first and then other cities (Ofili 2016). Entry Mode The marketing entry strategy which has been adopted by the Australian company,Woolworths is the joint venture method (Fletcher and Crawford 2017). The firm has partneredwith various local suppliers, vendors and distributors, the government which will enable it tofunction well in the given part of the country which is the Shenzhen city in China. Using thismethod the company will be directly able to offer the goods to the consumers.

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