Manage Knowledge and Information: Strategies for Woolworths

This report discusses the business issues faced by Woolworths, including technological and marketing issues, and negative customer feedback. It suggests strategies and innovation to resolve these issues, including the use of SMART objectives and a decision analysis report. The report also highlights the trends and patterns in the Australian retail industry and emphasizes the importance of evaluating business strategies.

Assessment: BSBINM601Manage Knowledge and Information
Project Report: Manage knowledge and information (Assessment 2.1)

Assessment: BSBINM601Manage Knowledge and Information
Introduction:
The business issues of Woolworths has been measured in the previous task and it has
been measured that the business is suffering from the technological issues which would
impact on the overall performance of the business along with the huge marketing issues and
negative customer feedback. It has been found that these issues could be resolved through
applying the few strategies and innovation in the business.
SMART objectives:
SAMRT objectives stand from the specific, measurable, achievable, realistic and time
phased objectives. It explains that the resolution of each problem is easier if the proper
planning is done. The SAMRT objectives study has been done on the Woolworths limited’s
issues and the following outcome has been get:
Specific:
The objective of the business must be specific. In this case, the main objectives of the
business are to resolve the technological issue of the business through improving the overall
performance and the changes into the technology of the business.
Measurable:
The objective of the business must be measurable. In this case, the main objectives of
the business are to improve the technology of the business by 80% through making the
changes into the performance of the business.
Achievable:
The objective of the business must be achievable. In this case, it has been evaluated
that the objective could easily be achieved by the business as the planning of the resolution so
quite better.
Realistic:

Assessment: BSBINM601Manage Knowledge and Information
The objective of the business must be realistic. In this case, it has been observed that
with the proper planning and the steps the objective could easily be met by the business
(Jung, 2007).
Time phased:
The objective of the business must be time phased. In this case, it has been estimated
that the entire changes would be done in a quarter by the marketing team of the business.
Trends and patterns:
Currently, the other supermarkets and the retail industry of the Australia have been
measured and it has been found that each of the business is trying to improve the performance
of the business to improve the overall performance and the marketing position of the
business. The trend of the business has been measured on the basis of the calculations and it
has been found that the overall changes of the business are quite imprecise which would
perform the overall performance (Tofade, Khandoobhai & Leadon, 2012).
Decision analysis report:
Further, a decision analysis report has been prepared and it has been evaluated that the
proper planning would help the business to meet the goal. If the objectives of the business
would be set in a proper way along with the tactic sheet than it would be easier for the related
parties to make the decisions about the performance of the business. The main type of
adjustment is the business must be changes into the technology and the strategy of the
business.
Conclusion:
On the basis of the study, it has been measured that the evaluation on the strategy is
one of the important aspect of the business which must be focused properly on the business.

Assessment: BSBINM601Manage Knowledge and Information
References:
Jung, L. A. (2007). Writing SMART objectives and strategies that fit the
ROUTINE. Teaching Exceptional Children, 39(4), 54-58.
Tofade, T., Khandoobhai, A., & Leadon, K. (2012). Use of SMART learning objectives to
introduce continuing professional development into the pharmacy
curriculum. American journal of pharmaceutical education, 76(4), 68.