Woolworths Market Analysis: Overview of Australia's Largest Retailer and Industry Insights

WOOLWORTHS MARKET ANALYSIS 1
WOOLWORTHS MARKET ANALYSIS
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WOOLWORTHS MARKET ANALYSIS 2
Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Overview of the Woolworth company......................................................................................3
3.0 An overview of the retail industry in Australia.........................................................................5
4.0 Market structure in the retail industry.......................................................................................6
5.0 Determinants of demand and supply within Woolworth Company..........................................8
5.1 Health related concerns within the country............................................................................8
5.2 Increasing level of education among the current population.................................................9
5.3 Climatic conditions................................................................................................................9
5.4 Price of fruits..........................................................................................................................9
6.0 Demand elasticity for fruits.....................................................................................................10
7.0 Recent events to affect the industry.........................................................................................11
7.1 Governmental Involvement into Retail Industry.................................................................11
7.2 Effects of the event..............................................................................................................11
8.0 References................................................................................................................................11
Executive summary

WOOLWORTHS MARKET ANALYSIS 3
This paper presents the market report of Woolworth Company in Australia and which is the
largest retail firm in the country. The paper starts by giving Woolworth’s overview of its
operations and the structure of the company before proceeding to widen the perspective of the
retail industry where this company operates. Thirdly, the paper scrutinizes the market structure
within which the company operates, the determinants of the demand and supply for one of its
main products: fruits, the demand elasticity for this product and then lastly, looks into some of
the current events which affect the industry.

WOOLWORTHS MARKET ANALYSIS 4
1.0 Introduction
Woolworths Limited is among the major companies in Australia which have extensive
retail interests not only within the country but also in the whole Asia-pacific region. In the food
retailing sector, Woolworth group limited is the largest in Australia, the largest retail firm both in
Australia and also in New Zealand and lastly, it’s the largest retailer of takeaway liquor, poker
machines, and hotel operations in Australia. The company has been ranked among the top
employers within the Pacific-Asia with approximately 200,000 employees working in its support
offices, distribution centers and stores across New Zealand and Australia (Parkinson, 2018,
p.203). The company has also kept its development phase by continually expanding across the
borders through buying and wholesaling offices in Asia and India. Through its limited policies,
education opportunities, recognition programs and initiatives of providing balanced and healthy
environments for its workers, it has encouraged the performance of its workers.
2.0 Overview of the Woolworth Company
Since its establishment in 1924, Woolworths has always given equal employment
opportunities when it comes to recruiting new employees, one of its diversity strategies which
have been certified and developed by its top management to treat all its employees with respect,
courtesy, and dignity as a way of encouraging a healthy working environment. In all its
operations, the company has always acknowledged the role of diversity to add significance and
molding diverse perspectives within the working environment and to reflect the people it serves.
Woolworths has also been on the front line in the campaigns on gender equality in the workplace
by dedicating a 55% share of the company workforce to the female gender which is mostly
overlooked in many institutions. This has been realized following the realization by the company