Marketing & Management for Woolworths: Issues, Strategies, and Recommendations

Running head: MARKETING MANAGEMENT
MARKETING MANAGEMENT
Name of the Student
Name of the University
Author Note

1MARKETING MANAGEMENT
Background of the company
Woolworths Holdings Limited is a South African company which has operates in the
retail industry of the country. The company has its operations in Australia and has been able
to obtain the successful place in South African retail industry. The products which are offered
by the company mainly includes different types of fashion based items, food items and
grocery items as well. The first store of the company was established in the year 1947. The
company was founded by Max Sonnenberg and he was provided with assistance by Fred
Kossuth and Richard (Woolworths.co.za 2018).
Website address – https://www.woolworths.co.za/corporate/cmp204261
Company logo –
Figure 1 – Company logo
Source - (Woolworths.co.za 2018)
Answer to Question 1
Inbound marketing is mainly based on the ways of attracting the customers
with the help of helpful and relevant types of content which can add value to the buying
based journey of the customers. The potential customers are able to find the organizations
with the help of inbound marketing with the help of channels like, search engines, social

2MARKETING MANAGEMENT
media and blogs. The process of inbound marketing does not require to attract the attention
the of potential customers as this process is able to reach them quite easily (Goworek,
McGoldrick and McGoldrick 2015).
Quality content – The quality content based method is mainly related to content
which is present in the advertisements that are placed by modern organizations using the
process of inbound marketing. Woolworths has also implemented quality content in its
advertisements with the help of its top marketer Andrew Hicks which is based on the
rationale related to their new campaign. The company had designed a content based
advertisement in the year 2016 which is related to the ways by which the company has started
improving (Hingley, Lindgreen and Grant 2015).
Figure 2 – example
Source - (Woolworths.co.za 2018)
Search engine optimisation or SEO – This is a process based on increasing the
number of visitors who visit the website of the company and also ensures that the preferred
website always appears at the top of the list. Woolworths has implemented the process of