Strategic Management and Leadership for Woolworths

This study material covers the external factors affecting Woolworths, stakeholders analysis, competitive strengths and weaknesses, and strategic options for the organization. It also includes core values, vision and mission statements, and strategy plan.

Strategic Management and Leadership
Woolworths

Contents
Introduction.................................................................................................................................................3
Q1. Explain and examine the external factors affecting your chosen organisation? How important are
they for a company’s sustainability and survivability? Analyse the major changes taking place in the
external environment that will affect strategy of your chosen organization...............................................4
Q2. Give out the important stakeholders of your chosen organisation, analyse the needs and
expectations of these stakeholders, including how they can influence strategic decision making in the
organisation.................................................................................................................................................7
Q3. Use appropriate tools, for e.g. value chain analysis, Porter’s Five Forces, Boston growth-share (BCG)
matrix, SWOT analysis, etc. to analyse and review where your own organisation is positioned in the
marketplace with respect to its current business plans? Thereafter, evaluate the competitive strengths
and weaknesses of your chosen organisation’s current business strategies...............................................9
Q4. Use any two modelling tools to develop strategic options for your chosen organisation, for e.g. you
can choose Ansoff matrix strategies; vertical, backwards and forwards integration; horizontal integration;
differentiation; cost leadership; Mintzberg’s strategies (deliberate, emergent); leadership and
differentiation; etc.....................................................................................................................................13
Q5. Develop comparative activities between your chosen organisations with another competitor in the
market. Thereafter, create options to form the basis of future organisational strategy of your chosen
organisation...............................................................................................................................................15
Q6. What are the key factors you would consider while constructing a strategy plan for your chosen
organisation. Based on the key factors identified, propose a suitable structure for a strategy plan that
ensures appropriate participation from all the stakeholders of the organisation. Based on the proposed
structure of strategy plan of the organisation, develop criteria by reviewing potential options available
for developing a robust strategy plan. Thereafter, construct an agreed strategy plan that includes all
resource implications................................................................................................................................18
Q7. Explain the core values (ethical, cultural, environmental, social and business) of the chosen
organisation and compare these with the current business objectives of the organisation?....................20
Q8. Develop appropriate vision and mission statements of the chosen organisation. In further alignment
with the vision and mission statements of the organisation, produce agreed future management

objectives of the organisation. Finally, develop measures to evaluate the strategy plan of the
organisation?.............................................................................................................................................22
Q9. Based on the constructed agreed strategy plan designed by you in Q.6 for your chosen organisation,
develop a schedule for implementing this strategy plan; and also design monitoring and evaluation
systems for implementing the strategic plan of the organisation. As stakeholders play a vital role in
influencing business strategies, create an appropriate dissemination process to gain their commitment
and approval of the strategic plan.............................................................................................................24
Conclusion.................................................................................................................................................25
References-................................................................................................................................................26

Introduction
Woolworths is one of the giant retailers across the globe. It is present in several countries across
the globe and with its wide network of functionalities; organization has acquired its effective
image in the global market. Woolworths Limited is an Australian company and it is one of the
leading retailers in the Australian retailing industry. Its primary competitor is Coles a subsidiary
of Wesfarmers. Both these companies have acquired approximately 80% market share of the
Australian market through which duopoly market conditions have been made in the Australian
retailing market. With regards to enhancing organizational performance as well as for gaining
competitive advantage, organization requires adopting appropriate strategies for sustained
growth and overall development in the dynamic and competitive business environment
(Woolworths, 2018).

Q1. Explain and examine the external factors affecting your chosen
organisation? How important are they for a company’s sustainability
and survivability? Analyse the major changes taking place in the
external environment that will affect strategy of your chosen
organization.
External factors play a very important role in the organization’s success. For strategic
management, it is necessary to analyse all the external factors and plan strategies accordingly.
PESTLE analysis is a framework used for analysing external environmental factors so that
effectiveness of organizational strategies could be analysed. Organization is planning for
enhancing its performance in the target market along with attaining sustainable growth and
overall development. External factors directly impact the sustainability and survival of an
organization as these factors have that capability to affect the operations in several ways.
Following is the detailed analysis of PESTLE framework in relevance with the Woolworths
functionalities:
Political
Political factors are the most effective factors which affects organizational performance. As
Woolworths operates in different parts of the globe, thus, they are required to adopt appropriate
strategies with relevance to the political factors of different parts of the globe. Political factors
directly or indirectly could easily affect organizational long term profitability and as Woolworths
sells number of items in their supermarket, thus, it is necessary to determine the political
stability, corruption level, legal and political frameworks, and regulations in relevance to the
operations of retail stores through which appropriate strategies could be framed for overall
development and sustained growth of the organization (Amatulli, Caputo & Guido, 2011).

Economic
Every country has different economic factors and major components of this factor are interest
rate, inflation rate, exchange rates, etc. While designing the strategies, Woolworths should
consider these factors in relevance to the different marketing conditions for attainment of their
desired goals and objectives. In terms of expanding the business in international market,
organization should consider the growth rate, economic conditions and the consumer behaviour
of the particular market through which relevant decision could be taken for selecting an
appropriate destination for expanding organizational operations (Darnall, Henriques & Sadorsky,
2010).
Social
Social factors are the most effective factors as per the functionalities of Woolworths Limited
because their primary operational area is retail sector. Under this sector, consumer behaviour,
their demands and wants, marketing trends and other relevant factors needs to be considered
before introducing a new product in the market or before introducing its business in the other
markets. Woolworths deals in millions of products and every product has different consumer
segment so, in order to enhance the customer satisfaction and for developing reliable image
amongst the customers’ mind-sets’, it is required for the organization to consider their demands
through which relevant products could be offered to them for fulfilling their demands (Dixon,
Scura, Carpenter & Sherman, 2013).
Technological
With the effect of trending technologies, business entities’ functionalities have been changed and
with regards to this, organization needs to perform their actions in order to enhance customers’
experience. With the adaptation of appropriate technology, organization could easily move

towards automation which is ultimately an effective and appropriate medium for enhancing
organizational performance. Impact of technology is one of the great measures for executing
tasks with the objective of making effective strategies for gaining desired goals. Introduction of
modern technology in the business operations will help the organization to create positive impact
over its product offering, controlling waste management and managing safety stock level for the
objective of fulfilling consumers’ demands and wants. Apart from this, technological factors also
play pivotal role in terms of enhancing organizational performance along with gaining
competitive advantage (Dobbs, 2014).
Legal
Legal factors of every country are also different and legal factors have strong impact on the
intellectual property rights of an organization. Before entering into a new market, organization
should consider their legal factors and as Woolworths Limited is engaged in the retail operations
and every country has different laws and regulations regarding the products sold in the retail
stores, thus, it needs to be considered for the objective of attaining organizational desired goals
and objectives.
Environment
As such Woolworths does not perform any activity which could affect the environment, still, it is
required for the organization to invest in making effective CSR and environmental policies in
order to remove the environmental barriers. As Woolworths Limited is designing its strategies
for the objective of enhancing its performance and to gain sustainable growth, thus, it is required
for the organization to consider each and every aspect in relevance with developing effective
strategies (Dulat, et. al., 2016)

Q2. Give out the important stakeholders of your chosen organisation,
analyse the needs and expectations of these stakeholders, including how
they can influence strategic decision making in the organisation.
Needs and expectations of Shareholders
The stakeholders are the vital component for any organisation and critical understanding is
necessary of their thought process and leveraging the stakeholder base. The basic journey of the
company not only includes the business risks but also meets the expectations of these key
stakeholders which are outlined below. The stakeholders include the customers, suppliers, the
government and the customers and the employees as well (Eberl, 2010).
Customers: Across the 1500 stores the efforts are aligned by the company to make the customer
happy and satisfied in terms of the quality of the product, value and the sustainability. In addition
to this the company will grow in terms of the customers if they are satisfied and the company is
highly engaged in the customer satisfaction methodology. Therefore the need of the customer is
the qualified product.
Employees: Woolworths has employed over the 46000 people across the globe and the
operations do recognise the role of a leader as well as the pioneer to inculcate the wellbeing of
the employees. Moreover the investment of the employees in the skill building activities and the
constant working environment highly affects the organisation in general (Ferrell, Gonzalez-
Padron & Ferrell, 2010). Hence the need of the employees is the comfortable environment to
work in the organisation.

Suppliers: the need of the supplier is to sell the goods at an effective price.The insource and the
outsourcing of the direct and the indirect suppliers and the Woolworths also strive to promote the
favourable terms and the support of the development in the long term and the sustainable way.
Communities: the communities require the reversal of the support and the efforts made by the
company. The operations of the company are scattered in South Africa and other 11 Sub-saharan
African countries as well as in Australia and the New Zealand. The Woolworths organisation
typically is involved in taking the initiatives in the areas in which Woolworth’s operate.
Shareholders: Woolworths is having numerous shareholders in Australia and South Africa
having wide range of the individuals and the institutions.
Debt funders: the major source of the capital is that the Group ensures the funds are sufficient to
meet the financial obligations and business objectives while managing the related tasks.
Woolworths is also engaged in the partnership of the government departments and non-
governmental organisations. Apart from this media and the academics are also part of the
stakeholders.
Stakeholders can influence the strategic decision making of an organization as an organization
runs because of stakeholders. There are different stakeholders that play variable roles in an
organization like customers buy the product or services to make the organization profitable and
on the other end Debt funders are the major source of capital for the organization. When any of
the stakeholders have some concerns regarding the strategies of the organization then there will
be a change in the strategies for smooth running of organizational operations. It is the
responsibility of an organization to make stakeholder’s happy and satisfied.

Q3. Use appropriate tools, for e.g. value chain analysis, Porter’s Five
Forces, Boston growth-share (BCG) matrix, SWOT analysis, etc. to
analyse and review where your own organisation is positioned in the
marketplace with respect to its current business plans? Thereafter,
evaluate the competitive strengths and weaknesses of your chosen
organisation’s current business strategies.
Strengths-
The main strengths of the Woolworths Company is that it is the set pioneer among the modern
retail giants and the one of the oldest company that is itself a brand of trust and assurance and the
customers can link with it easily. The Australian retail market is governed by entirely two
players such as Coles and Woolworths and both of them are the market leaders and holds almost
80% of the market share. Apart from that the ability to manage and balance the segments across
the income strata is what makes them a unique brand (Helms & Nixon, 2010).
Weaknesses-
Woolworth’s targeted segments are utilising the same products. Therefore the confused ideas and
thought process to the customers can always create a hassle in the end and the customer thereby
takes a back step on the terms of whether the market will provide the better products or services
or not. The partial behaviour towards the premium selling sections will lead to more problems in
the areas which are operating under low profit and hence the company will eventually have to
face more losses (Lee, et. al., 2011).
Opportunities-
The opportunity is always in the hands of the company in terms of how different the products
and the services can be created if the competition is high and how well the company can cater the

needs of the customers. Woolworths get to have as they can assist them in devising such
strategies and the policies which ultimately will be in the favour of the customers.
Threats-
The competition is high and in addition to the list of the competitors Amazon is the tough
competitor of the Woolworths. The constant awareness among the customers and this creates a
threat for the Woolworths on account of the need of the new portfolio are necessary. Henceforth,
the company needs to make certain amendments and therefore the company is facing the threats.
The constant change in the strategies of the other company is also a concern to the Woolworths
which leads to choices for them. First to enter into a different line of segment that can cost them
huge amounts and to devise the strategies in response to the changes taking place in the external
environment which is again time consuming and therefore the company needs to focus on each
aspect to cater the needs of the customers in future (Kurnia, et. al., 2014).
Porter’s five forces
This is an effective framework useful in terms of analysing organizational performance with
regards to certain internal and external factors. This framework is also useful for executing
industry analysis of a particular organization as its primary elements are linked with the external
business environmental factors. Woolworths is a giant player of retail industry in Australia and
with regards to the formation of new policies in order to enhance organizational performance.
Threat of new entrants-
This factor’s impact over organizational strategies is bit less in comparison to the other factors of
this framework. This is because Woolworths has acquired leading position in the Australian

retail industry, thus, it is bit difficult for the new organizations to set up their position in the
Australian retail industry and face competition from the big retailers like Woolworths, Coles,
Aldi, etc. Apart from this, Woolworths’ product offering is wide which targets number of
customer segments and setting up new business at such big scale is not possible for new entrants.
Small local retailers affect organizational sales because for petty things, buyers usually do not
take many efforts and they go to their local shops (Kurnia, et. al., 2014)..
Threat of substitutes-
Woolworths is a multinational conglomerate and mainly engaged in the retail industry. Their
product offering is huge through which organization has been able to target numerous customer
segments. Primary substitutes for big retail players like Woolworths are local retail shops and
small supermarkets which mainly operate in the local markets. Their product offering is not such
high through which they could be able to affect Woolworths’ sales and performance.
Buyer’s power-
Buyer’s power in terms of retail industry is high because they have various options and choices
and their switching cost is also less. Apart from this, competition in the Australian industry is
intense due to which organizations needs to adopt unique, attractive and other appropriate
measures for the objective of making their brand positioning effective.
Suppliers’ power-
Impact of supplier’s power is also less because every supplier wishes to work with such a giant
player like Woolworths. Working with Woolworths could easily help the suppliers in order to
boost up their revenues, profitability and market value in the target market (Alamdari & Fagan,
2017).

Industry rivalry-
Competition in the Australian retail industry is quite intense and with regards to this, every
organization is required to adopt unique strategies in order to make its separate image from
competitors. In addition to this, organization could also introduce new products and services to
retain its customer base along with targeting new customer segments (Lee, et. al., 2011).
Value Chain Analysis
There are three main functions that contribute in creating value and promises of the organization.
1. In- Bound logistics- Woolworth is a retailer and not involved in manufacturing activities.
It basically controls the whole distribution network. It basically carries procurement and
logistics related activities. It assures the quality of products and process timely audits. It
concentrates on lowering the transport and distribution cost.
2. Operations- Woolworth has to maintain all the operations regarding inventory
management and quality management in its stores. Quality assessment includes removal
of defective products and inventory management means to ensure stock levels every time
and modify the same according to the demand.
3. Sales and marketing- It helps in increasing the sales of the organization. It launches
different offers to attract customers. There is a high footfall on weekends in Woolworth
stores so most of the time it starts the attractive offers on weekends.
Position of the organisation in the current market
Currently, Woolworths is one of the giant players of retail industry in Australian market and in
order to enhance their performance in the target market along with enhancing its customer base,
revenues and profitability, following modelling tools have been adopted by the organization:

The positioning of the Woolworths is directly related to the retailing activities in relation to the
home products and day to day necessities which is clubbed with the facility of the clothing line
and the fashion accessories. The company controls the majority of the market in the Australia
and the positioning encompasses the needs and the preferences of the users and the creation of
the market segmentation. The company has also started positioning itself in a better manner
through the initiation of the campaigns and bringing the deliverance and the manufacturing of the
product on one path. The company is also engaged in the promotion of the platform for catering
the needs of the consumers through the implementation of the Big Data Analytics (Davoudi Nasr
& Cheraghi, 2017). There is a huge customer satisfaction from Woolworth as it provides the
quality product and services to the customers to provide them a better experience.

Q4. Use any two modelling tools to develop strategic options for your
chosen organisation, for e.g. you can choose Ansoff matrix strategies;
vertical, backwards and forwards integration; horizontal integration;
differentiation; cost leadership; Mintzberg’s strategies (deliberate,
emergent); leadership and differentiation; etc.
Differentiation
This strategy defines that organization requires differentiating their image in the target market in
comparison to its competitors by making their products and services unique, more effective than
earlier or by providing certain additional benefits. In terms of differentiation strategy,
organization requires adopting appropriate measures through which their current product offering
could be enhanced by adding certain values and features in the organizational products (Sutton-
Brady, Kamvounias & Taylor, 2015). Apart from this, organization could also consider outcomes
of market research activity with the objective of evaluating their demands and wants so that
appropriate products and services could be provided in terms of fulfilling their demands and
wants. Along with providing appropriate products and services to the consumers as per their
demands and wants, organization could also provide customisation option to its customers with
regards to the improving organizational image amongst the consumers. Although, providing
customisation option in retail store is bit difficult because as such every consumer has similar
requirements in relevance to the grocery items, and other general merchandises but still, there are
various options which could be provided to their target audience in relevance with making their
separate image amongst their competitors (Rahayu & Day, 2015).
Apart from this, organizational could focus on expanding its product and service offering with
the objective of targeting other consumer segments. The more organization will expand its
product offering, the more organization will be able to expand its consumer base. Along with

this, organization could also take feedbacks and opinions from its existing and potential
customers to widen up its existing product offering in order to maximise its consumer base as
well as to boost up its performance in the target market. This will help the organization to
develop its effective image amongst the target audience along with gaining competitive
advantage (Schramm-Klein, Morschett & Swoboda, 2015).
Cost leadership
In addition to the differentiation strategy, organization could also adopt cost leadership strategy
under which cost of production will be minimised by cutting unnecessary costs and expenditures
which is affecting final prices of the products. With regards to the cost leadership strategy,
organization needs to adopt appropriate measures through which cost could be reduced along
with maintaining same sort of quality in the product offering so that existing and potential
customer segment could easily be retained. Cost leadership strategy does not affect
organizational profitability because profit margins are not lower down to decrease the prices of
the products. Only unnecessary costs and waste is controlled in order to decrease the actual cost
incurred so that larger target audience group could be targeted. Along with this, cost leadership
strategy is one of the most crucial and effective strategies through which organization could
easily enhance its performance along with gaining competitive edge over its competitor in the
market (Paul, 2018).
Apart from this, this strategy is also helpful in attracting different consumer segments which
ultimately helps in enhancing customer base. With the huge customer base, organization could
move towards the leading position in the target market which is essential in terms of attaining
sustainable growth and overall development (Ogasavara, Boehe & Cruz, 2015).

Q5. Develop comparative activities between your chosen organisations
with another competitor in the market. Thereafter, create options to
form the basis of future organisational strategy of your chosen
organisation.
Coles and Woolworths are the two major retail players of the Australian retail industry and they
both have formed duopoly market conditions with acquiring approximately 80% share of the
Australian market. Although, Coles is far behind Woolworths in terms of numbers but still there
is a huge possibility that Coles could acquire Woolworths’ market share (Robertson, 2018).

As per the above figure, it could be evaluated that Woolworths is beating Coles on every metric
and with regards to this, it is determined that Woolworths is the leader of Australian retail
market. But, as Coles is the primary competitor of Woolworths, organization requires tightening
up the things so that Coles could not get any opportunity to step ahead. With regards to this,
organization has adopted several strategies to enhance their growth as well as to expand their
product offerings for targeting other consumer segments (Vangchhia, et. al., 2018). As
organization has developed a new strategic plan for enhancing organizational performance and to
acquire a large part of the retail industry, it is required for the organization to regularly analyse
the market conditions through which target audience’s requirements could be analysed through
which product offering could be expanded on the basis of their requirements and demands. This
will help the organization to retain its acquired position in the target market along with boosting
customer satisfaction and overall performance of the organization in the target market (Barin, et.
al., 2015).
Options to form the suitable structure -
Strategic planning is an organizational activity that is essential for setting priorities, goals and
objectives of the organization in relation to the available resource with the organization.
Woolworths Limited is a strong player in retail industry in Australia and along with this,
organization has also established its effective international presence in the target market. While
designing the strategies for any organization for enhancing its performance and for boosting up
its goodwill in the target market, it is necessary to consider every relevant stakeholder’s actions
and their objectives, employees’ feedback should also be taken as they are the people who
practically bears the marketing conditions, meets with the clients on behalf of the organization,

etc. Thus, their involvement is very necessary for formulating strategies for the organization
(Pehrsson, 2017).
Strategic plan is a documented report which will include all the goals, objectives, mission and
vision of the organization along with the strategies and the ways which will be followed to reach
to the desired destination. Major factors which will be considered while formulating the
fundamental strategic plan for Woolworths are their key stakeholders, board of director’ opinion,
physical marketing conditions, consumer behaviour, market trend, competition in the market,
and all other parties and factors which will be affected by the new strategies (Gao & Hafsi,
2018). While implementing the strategic plan, organization needs to take consent from the
majority of the members so that it could be approved and in relation to this, meeting will be
conducted for providing them information with regards to the adopted strategies.

Q6. What are the key factors you would consider while constructing a
strategy plan for your chosen organisation. Based on the key factors
identified, propose a suitable structure for a strategy plan that ensures
appropriate participation from all the stakeholders of the organisation.
Based on the proposed structure of strategy plan of the organisation,
develop criteria by reviewing potential options available for developing
a robust strategy plan. Thereafter, construct an agreed strategy plan that
includes all resource implications.
Suitable structure
The suitable structure of the company depends upon the primary components of a strategic plan
are organizational objectives, goals, mission, vision, SWOT analysis, competitive business
environment, and external analysis through which appropriate strategies could be developed in
relation with the attainment of desired goals and objectives. Woolworths Limited has acquired a
big market share in the Australian retail industry and in relation to this; organization is required
to gain competitive advantage by adopting set of unique and advanced strategies. With regards to
this, it is required for the organization to analyse its strengths and weaknesses in consideration to
the external business environmental conditions through which an effective strategic plan could
be designed which could be able to deal with dynamic business environment’s situations
(Davoudi Nasr & Cheraghi, 2017).
Criteria for reviewing and strategy plan
After providing information sufficient information to all the stakeholders and relevant parties
with the objective of implementing appropriate strategic plan in relation with gaining desired
goals and objectives. The revie can be done on the basis In relation with obtaining consent from
all the stakeholders, it is required for the organization to discuss all the strategies and the steps in

a systematic manner with regards to the attainment of sustainable growth and overall
development (Banker, Mashruwala & Tripathy, 2014).
Schedule for implementing
In relevance with evaluating the strategy plan of the organization with regards to the
organizational goals and objectives, it is necessary to adopt appropriate measures through which
effectiveness of the strategic plan could be evaluated. Primary elements which will be used for
evaluating strategic plan for Woolworths will be evaluating the strategies on the basis of external
environment conditions. Another measure which will be adopted will be taking feedbacks from
the employees and other stakeholders in relation with the application of new strategies
implemented. Challenges and issues faced by the employees will be analysed so that relevant and
required changes could be implemented in order to resolve those challenges. This will help the
organization to boost up its performance in relation with involving the employees and other
stakeholders in the decision making process. This helps the organization to develop an effective
and reliable strategic plan through which sustainable development and growth would easily be
attained (Wardle & Chang, 2015).

Q7. Explain the core values (ethical, cultural, environmental, social and
business) of the chosen organisation and compare these with the current
business objectives of the organisation?
Core organisational values
Woolworths is a behemoth player in supermarket retail industry in Australia. It is an Australian
supermarket store and it was founded in 1924 and since then it has developed its effective
position in the Australian market. Woolworths and its primary competitor i.e. Coles has together
acquired 80% of the Australian market. Their core values are centred on the customer
satisfaction as they deals in grocery, household and various other daily usage things which are
directly consumed by consumers (Woolworths, 2018). Thus, they have set their mission to
deliver best in convenience, value and quality to their customers. Organization has established
more than 3000 stores across the globe with more than 205,000 employees who serve more than
29 million customers every week. With relevance with enhancing customer satisfaction,
organizational management launched “the fresh food people” campaign in 1987 that lasts long
till 2012 which was later on in 2014, re-launched with the motive of enhancing organizational
performance and for gaining desired goals and objectives. In terms of organizational core values
which includes ethical, environmental, cultural, and social and business values have the priority
to customer satisfaction (Alamdari & Fagan, 2017). Following are some of the crucial core
values for the organization:
 Quality and style: Organization believes in customer satisfaction and delivering best
quality to through every product and service. In relevance with maintaining same sort of
quality and style of their products and services, organization believes in maintaining

appropriate relationship with suppliers so that they could deliver best in order to fulfil
customer’s demands and wants (Block, et. al., 2015).
 Simple and fair deal: Organization regularly updates its offers and discounts in order to
provide best deals to its customers. This strategy also helps the organization to retain its
customers and in order to make the organizational values clear and understanding,
employees and relevant stakeholders are given information so that customers could be
treated in an effective and better manner.
 Services: Woolworths believes in differentiating its image from its competitors and for
this, they used to introduce new products and services on regular basis. Along with this,
organization executes market research activity on regular basis to analyses customer
trends, values and buying behavior and other factors which affect the demand for the
objective of introducing required products. This helps the organization to make its
reliable image amongst the customers along with gaining competitive advantage.
 Innovation: Innovation is the measure through which organization could target larger
part of the target audience along with retaining existing and potential customer segment.
In order to generate new ideas, organization provides appropriate resources to its
employees to think out of the box which ultimately benefits the organization in terms of
enhancing its customer base, revenues, profitability and market share.
 Integrity: Organizational primary motto is to keep their promises and with regards to
this, they do not compromise with the quality of their products with the objective of
enhancing customer satisfaction and to retain its reliable image amongst their target
audience (Woolworths, 2018).

 Sustainability: With regards to sustainable development and growth, organization
invests in CSR and environmental policies for making it better as well as effective.
Along with this, organization also seeks for enhancing its product offering on regular
basis so that other consumer segments could also be targeted.

Q8. Develop appropriate vision and mission statements of the chosen
organisation. In further alignment with the vision and mission
statements of the organisation, produce agreed future management
objectives of the organisation. Finally, develop measures to evaluate the
strategy plan of the organisation?
Vision and Mission
Currently, organization is planning for sustainable growth and development in order to attain
competitive advantage as well as for the objective of enhancing its performance in the target
market. With regards to these objectives, organizational existing values and strategies are
supportive enough through which desired goals and objectives could easily be attained. With
regards to the core values of the organization, the best mission which could be developed in
relevance with the organizational goals and objectives for attaining sustainable growth and
development.
Future management objectives and measures for evaluating the strategic plan
It could be satisfying customer’s demands by enhancing product and service offerings in terms of
targeting other consumer segments. Along with this, organization has also adopted sundry set of
strategies in terms of combining employees’ feedback and their opinion in organizational
strategies to gain desired goals and objectives (Woolworths, 2018).
With regards to this mission, organizational vision is to be the world’s most responsible retailers
in terms of reflecting passionate commitment for doing business considering consumers,
employees, society and environment. Organization has millions of product and for every product
offering, there is a separate target audience, thus, with regards to this, organization is promoting

its vision amongst their stakeholders to bring their interest as well as to uplift its performance in
the target market (Rothaermel, 2015).
For evaluating strategic plan there should be some steps. Woolworth has to know the level of
satisfaction of its target audience in tern of liking the product. As there are different target
market segments so reviews have to be taken in different ways. It is necessary to evaluate the
effectiveness of strategic plan for making improvements in the same. There can be feedback
forms as well as personal review meet.

Q9. Based on the constructed agreed strategy plan designed by you in
for your chosen organisation, develop a schedule for implementing this
strategy plan; and also design monitoring and evaluation systems for
implementing the strategic plan of the organisation. As stakeholders
play a vital role in influencing business strategies, create an appropriate
dissemination process to gain their commitment and approval of the
strategic plan.
Dissemination process
In relevance with the functionalities of Woolworths Limited, it is required for the organization to
cope up with the external business environment conditions so that desired goals and objectives
could be attained easily. With effect of this, organization has planned to formulate a strategic
plan so as to uplift their performance as well as to gain competitive advantage. This strategic
plan consists of several strategies with regards to the upliftment of organizational performance
and it is necessary for the organization to design a format under which these strategies could be
implemented as per the requirement of organization. Below is the implementation and action
plan of the strategies selected by the organizational performance:
Activity Time period
External analysis First week
Stakeholder analysis First week
Industry and SWOT analysis Second week
Modelling tools Third week
Competitive analysis Third week
Construction of strategic plan Fourth week
Core values Fourth week

Vision and mission statements Fourth week
Monitoring and evaluating system After implementation of all strategies
Monitoring of the system
With regards to the implementation and action plan for implementing strategies of the
organization with the objective of enhancing organizational performance, it is required to involve
relevant employees and stakeholders to get their views on the implemented strategies. Apart
from this, on regular intervals, organizational performance will be evaluated on the basis of
adopted strategies and on the basis of expectations set by the management. Apart from this,
organization should also consider employees’ feedbacks and opinions in order to find out their
challenges while practising the new adopted strategies. As per their challenges and issues,
relevant problem resolving techniques will be adopted through which employees’ morale could
be enhanced along with motivating them for performing better in terms of enhancing
organizational performance (Knox, 2015).
Conclusion

From the aforesaid information, it can be concluded that every organization requires adopting
change in order to boost up the organizational performance and to make their functionalities as
per changing business environment. This report has concluded strategic plan for Woolworths
Limited which is seeking for enhancing their market share and to gain competitive edge over its
primary rival i.e. Coles. With regards to their objectives and goals, set of effective strategies has
been adopted in relevance with the external business environment conditions, competitive
analysis, industry analysis, internal analysis, etc. In the last monitoring and evaluating strategies
has also been discussed with regards to the adopted strategies in order to boost up the
organizational performance and to remove the barriers and challenges faced by the employees in
terms of practicing new strategies.
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