Strategic Management in Woolworths Australia: A Stakeholder, Dynamic Capabilities and Sustainable Approach Analysis

Running Head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
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STRATEGIC MANAGEMENT
Executive summary
Strategic management is considered to be an important aspect for the future sustainability and
profitability of an organisation. In this regard, this report tries to evaluate the strategic
management in Woolworths Australia. The Woolworths is considered to be one of the leading
supermarket giants in Australia and possesses a huge market capitalisation in the country.
Therefore, the report analyses the strategic management of the company on the basis of
stakeholder approach, dynamic capabilities and the sustainable approach and tries to find out the
effectiveness and limitations that the company procure in order to establish a healthy business. In
a conclusion, the report argues that the despite of having some limitations in the strategic
management approaches the given recommendations will facilitate a strategic advantage to
Woolworths.

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STRATEGIC MANAGEMENT
Table of Contents
1.0. Introduction...............................................................................................................................2
2.0. Discussion.................................................................................................................................3
2.1. Sustainable approach............................................................................................................3
2.1.1. Viability.........................................................................................................................3
2.1.2. Suggested benefits.........................................................................................................4
2.1.3. Implementation issues...................................................................................................4
2.1.4. Limitations.....................................................................................................................5
2.2 Stakeholders approach...........................................................................................................5
2.2.1. Viability.........................................................................................................................5
2.2.2. Suggested benefits.........................................................................................................6
2.2.3. Implementation issues...................................................................................................6
2.2.4. Limitations.....................................................................................................................7
2.3. Dynamic Capabilities............................................................................................................7
2.3.1. Viability.........................................................................................................................8
2.3.2. Suggested benefits.........................................................................................................8
2.3.3. Implementation issues...................................................................................................9
2.3.4. Limitations.....................................................................................................................9
3.0. Conclusion and recommendations..........................................................................................10
Reference.......................................................................................................................................12

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STRATEGIC MANAGEMENT
1.0. Introduction
Strategic management of organizations aims at undertaking different activities like
planning, implementing, monitoring and controlling as per the different dynamic changes in the
business environment. The competitive nature of the organizational functioning is based on the
strategic planning and its implementation through an assessment of the different capabilities and
competencies of the firm. In this connection, the research will be focusing on the study of the
different strategic management approaches that are undertaken by the organization Woolworths
while operating in the competitive markets.
The different approaches that will be discussed in the research are the stakeholder
approach, dynamic capabilities and the sustainable approach of the business. The approaches
will be helping the organization in planning the necessary steps that will be helping the same in
maintaining the sustenance of the firm in the highly competitive markets. The identification of
the approaches will be helping the organization in framing the different set of policies and
implement different modifications as per the needs of the business to make progress in the
competitive markets. The identification of the different capabilities and competencies of the
organization in the planning phase assists the business’ management in undertaking different
steps to avoid different uncertainties that might hamper the sustainability of the same.
The major purpose of the research is to identify the viability, benefits, implementation
issues and limitations that are faced by the organization through the implementation of the
approach in the organizational context. It will be helping to understand the effectiveness of the
approaches in the organizational context.