Woolworths Supermarket Strategic Information System

Running head: WOOLWORTHS SUPERMARKET STRATEGIC INFORMATION SYSTEM
Woolworths Supermarket Strategic Information System
Name of the Student
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Author Note

1WOOLWORTHS SUPERMARKET STRATEGIC INFORMATION SYSTEM
Executive Summary:
This paper describe about the strategic information system of the Woolworths supermarket.
The structure of the organization will be discussed and identified the operational problem
they have experience through the organizational structure. It will contain the system
acquisition method that would be helpful for the organization. The paper contains a simple
flowchart for the sales procedures system. Moreover, it will identify the problem of the
system used by the organization and discuss about the most possible fraud that can occur. In
the later part of the report, the development process of the account software packages will be
provided and discuss the adoption of the package in the organization. It will contain the
market size of the current organization. The market leaders will have competitive advantages
and current gaps and challenges have been encountered. At the end of the report, the paper
will be concluded with proper recommendation.

2WOOLWORTHS SUPERMARKET STRATEGIC INFORMATION SYSTEM
Table of Contents
Part 1:.........................................................................................................................................3
1. Woolworths Organizational Structure................................................................................3
2. Operational Problem with the Structure of the Organization.............................................4
3. Proposed ERP System Method for Acquisition:................................................................5
4. Sales Procedure System Flowchart:...................................................................................5
5. Identifying Problem with the ERP system and possible fraud:..........................................7
Part 2:.........................................................................................................................................8
1. Development and adoption of account software package..................................................8
2. Market Size......................................................................................................................13
3. Identify competitive advantages of market leaders..........................................................13
4. Accounting Software Challenges Encountered by the user and customer:......................15
4.1 Recommendation and Suggestions:...................................................................................16
Conclusion................................................................................................................................17
Bibliography.............................................................................................................................18

3WOOLWORTHS SUPERMARKET STRATEGIC INFORMATION SYSTEM
Part 1:
1. Woolworths Organizational Structure
Woolworths is an Australian supermarket owned by Shop Direct Group and was
founded in the year 1924. The marketed and supplied products of Woolworths include
cosmetic and beauty products, clothing, electronics, furniture, housewares, jewellery, FMCG
at lot more. The Woolworths manages and supplies trusted and recognised brands such as
Freefrom, Macro, Fresh and Gold that deliver a world class experience to all levels of
customers. Woolworths is the high-street retail chain that operates in more than 800 stores
and has 111,000 employee working in the company. The structure provide a hierarchy where
at the top is the Non-Executive Director, Chairman followed by the Group Managing
Director and CEO. Under the CEO comes the Chief GM project Refresh Stage, Director of
the Supermarkets, Chief Logistics, & Information Officer, GM Human Resources, Chief GM
Freestanding Liquor & Petrol, Director General Merchandise GM Big W, Chief Financial
Officer, GM Business Development, GM Mercury Program, GM Supermarket Operations,
GM Corporate Services, GM Woolworths Academy, GM Big W, GM Property, and GM
Dick Smith Electronics. The hierarchy structure has been shown in the figure below:

4WOOLWORTHS SUPERMARKET STRATEGIC INFORMATION SYSTEM
Figure 1: Woolworths Food Group Organization Structure
Source: Author
2. Operational Problem with the Structure of the Organization
The position that Woolworths has achieved was dominated by the Australian government.
They restricted Woolworth to keep the price of the product higher. The growth in the sales
was very slow. The staff included in the structure are morally week. Currently Coles is the
biggest rival of Woolworth (Woolworthsgroup.com.au., 2018). In the operation, the company
has plan some strategies for growth. The product has to sell in less price, when the concern
being share to the director of the supermarket still there was no response regarding the price
issue. The production team were working on the matter of the price issue. Unfortunately, the
external environment mostly affect in dominating the Australian retail market were the
government of Australia has restricted the Woolworth to keep higher prices for their product
in collaboration with the Coles. This has led to major weakness in the growth level of the
company.

5WOOLWORTHS SUPERMARKET STRATEGIC INFORMATION SYSTEM
3. Proposed ERP System Method for Acquisition:
ERP is the is most likely system acquisition method that would be used for the
organization. The entire organization need to plan to implement the ERP system. With the
use of ERP system it is easy to understand and negotiate with the vendors about the
requirements of the user based on their terms and conditions. The ERP acquisition process
has four phases, the first phase begins with initiation, second phase with selection, third phase
with final choice and the forth phase is negotiation.
4. Sales Procedure System Flowchart:
Figure 1: Sales Procedure System Flowchart
The flowchart shows the basic procedure of sales in the Woolworth supermarket. The
customer takes the decision to pick or purchase the order, determine the quantity of the order,