Strategic Analysis of Woolworths Supermarkets in Australian Supermarket Industry

Running head: STRATEGIC ANALYSIS
STRATEGIC ANALYSIS
Name of the Student
Name of the University
Author Note

1STRATEGIC ANALYSIS
Executive Summary
Strategies form an integral part of the organization. Any company functioning without a
strategy will not be able to survive for a long period of time. Hence, in order to form a proper
strategy, the organizations are required to undertake a comprehensive strategic analysis like
External market analysis, industry analysis, competitor analysis and company analysis. The
company chosen for this report is Woolworths Supermarkets in the Australian Supermarket
Industry. The given report will be identifying the macro as well as micro environment,
analysing internal competencies and also use this as a basis of to provide recommendations
for the same.

2STRATEGIC ANALYSIS
Table of Contents
Introduction................................................................................................................................3
Macro environmental analysis...................................................................................................3
Industry analysis.........................................................................................................................4
Life cycle stage......................................................................................................................4
Porter’s 5 forces analysis.......................................................................................................4
Company analysis......................................................................................................................5
Resource and Capabilities......................................................................................................5
Core Competencies................................................................................................................5
VRIO Analysis.......................................................................................................................6
Competitor analysis....................................................................................................................6
Strategy analysis.........................................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8