Business Research for Woolworths Supermarkets in Australia

Running head: BUSINESS RESEARCH FOR HOTELIERS
Business research for hoteliers
Name of the student
Name of the university
Author Note:

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BUSINESS RESEARCH FOR HOTELIERS
Table of Contents
Chapter 1..........................................................................................................................................4
Research Context.............................................................................................................................4
Pertinent information of the company.........................................................................................4
Information of the Industry..........................................................................................................4
Circumstances leading to the need to undertake the research.....................................................5
Impact and its magnitude to the operation of the company.........................................................5
Conflict to vision and strategy.....................................................................................................6
Chapter 2..........................................................................................................................................6
Business Problem.........................................................................................................................6
Critical Generic Decision............................................................................................................7
Implementation by the company and its Benefits........................................................................7
Chapter 3..........................................................................................................................................8
Listing of Information......................................................................................................................8
Research Question.......................................................................................................................8
Chapter 4..........................................................................................................................................9
Research Objectives.........................................................................................................................9
High Level outcomes of the Business information Collected.....................................................9
Attitudes and Perceptions of customers towards the brand.......................................................10

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BUSINESS RESEARCH FOR HOTELIERS
Campaign Selection...................................................................................................................10
Substitute Trends Changing Consumer Purchase Patterns........................................................11
References......................................................................................................................................12

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BUSINESS RESEARCH FOR HOTELIERS
Chapter 1
Research Context
Pertinent information of the company
Woolworths supermarkets trades as Woolworths and is a chain of Supermarket/grocery
stores owned by the Woolworths Limited The company along with that of Coles Supermarket
are two of the top supermarkets of Australia and accounts to more than 80% of the Australian
supermarket (woolworths.com, 2018). The company offers almost every kind of different things
from grocery to beauty and health products, DVD’s, electronic items, household products and
every other different thing to the consumers of the company. The company has more than 1000
different major stores in the island continent. The company earns more than $45 billion and
supports employee strength of more than 111,000 (woolworths.com, 2018). The companies also
have some own brands that are sold to the customers through the different stores of the
organization and also own a few subsidiaries in the country.
Information of the Industry
The supermarket and the grocery stores industry is one of the most fiercely competitive
industries in Australia. The presence of Woolworths and Coles and the rapid expansion of the
other industries like that of ALDI over the past few years in the country have helped in the
growth and development of the industry (Kumar & Pansari, 2016). The main strategy of Coles
and Woolworths has been to ensure the cutting of the prices and the expansion of the private
label product ranges in response to the growing demand of the customers of the company in the
market. The Australian supermarket industry is projected at $103 billion and has been projected