Logistics and Supply Chain Management - Woolworths Case Study

Running head: LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Logistics and Supply chain management
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1LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Section 1
Technology
Supply chain flowchart of Woolworths
Figure 1: Supply chain management of Woolworths
Consumer order
Consumer service
Purchasing and
material control
Production Control
Vendor
Production Warehouse
Shipping Dept
Forwarder
Consumer
Material
Material Delivery
Finished goods
Material
P/O
Confirmation

2LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Source (Christopher 2016)
Outline the technology/software required and how these have been evaluated
In order to cope up with the enhancing completion across the world, it is highly crucial
for the retail organization including Woolworths to enhance its supply chain management.
Technology has the potential to simplify the supply chain of the business, reduce the operational
cost and help the management to operate the business more efficiently.. The following discussed
technologies are required by the Woolworths organization to manage its supply chin efficiently
Computerised shipping and tracking
With the help of internet based software as well as modern technologies the shipping
errors as well as the shipping costs can be reduced by the company drastically. Softwares like
FlashView will help the mentioned organization to to consolidate all aspects of their supply
chain in one place. Not only that, the mentioned software will enable the management to
digitally organize the inventory data while monitoring an managing shipping as well as tracking
information along with creating invoices easily. This software is highly efficient in reducing the
time needed for shipping, receiving, tracking, and compiling order data, which in turn helps will
help the organization to save both money as well as time (Monczka et al. 2015).
Radio frequency identification (RFID)
The Radio Frequency identification chip if placed on every product has the capability to
provide the management of Woolworths to track their inventory easily. The enhanced visibility
provided by the RFID chip will enable the management to improve their supply chain efficiency
by detecting hr loopholes (Seuring 2013). Not only that, the mentioned technology will also

3LOGISTICS AND SUPPLY CHAIN MANAGEMENT
enable the employees to correct their mistakes immediately. Additionally, RDIF also allows easy
and highly consistent tracking that enables the management to posses maximum control and
visibly over their products. Considering the fact that the RFID chip allows computerized product
management, it posses the potential to eliminate potential errors while simplifying the supply
chain as well as reducing operating costs.
Support Strategy
It is highly crucial to incorporate the consumers, staffs and stakeholder and support their
contribution to the supply chain management in order to enhance the efficiency of the same. The
first principle that needs to follow by the organization for effective stakeholder collaboration is
to get to know the stakeholders. This principle will help the management to develop a
comprehensive understanding of who the stakeholders are, what are the factors that they care
about and how are they related to the supply chain management. According to the researchers,
several organizations suffer from failure in managing their supply chain efficiently due to
inefficient identification of the stake holders (Cohen and Roussel 2013). In order to avoid the
failure, the management of the Woolworths organization must perform external scan. For
instance, suppliers posses the ability to contribute to their contribution to the supply chain
operation.
The second principle to ensure effective stakeholder collaboration includes engaging the
stakeholders as early as possible. According to the researchers, human beings by nature are
resistant to changes (Hugos 2018). The early stakeholder engagement has the capability to
different form depending on the type of stakeholder, their relationship with the supply chain
program and finally their capability to influence the outcomes of the supply change outcomes.