Value Chain Analysis of Woolworths

Running head: STRATEGIC MANAGEMENT
Strategic Management
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1STRATEGIC MANAGEMENT
Table of Contents
Introduction of Business Level Strategy..........................................................................................2
Value Chain Analysis of Woolworths.............................................................................................2
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

2STRATEGIC MANAGEMENT
Introduction of Business Level Strategy
The business level strategies detail the different actions which are being taken in order to
provide proper value to the different customers in the market along with gaining competitive
advantage by exploiting the different core competencies in specific along with individual product
or the service markets. With the help of the value chain analysis, the internal business level
strategy can be taken into consideration in order to become more effective in nature in their
operations.
Value Chain Analysis of Woolworths
There are major three aspects and value creating kind of functions which are being
promised by Woolworths to offer to their customers.
Primary Activities
In-bound Logistics- Woolworths is one of the major retailers and this helps in controlling
the distribution network of the different goods and services. Within the respective function, the
procurement and logistics are the two major functions (El-Sayed, Dickson & El-Naggar, 2015).
Operations- This is involving two major primary activities which helps in ensuring that
the customers value and convenience. The quality assessment along with inventory management
includes the standardized procedures which will help in detecting and removing defective
products (Jaligot et al., 2016).
Outbound Logistics