Strategic Management of Woolworths: Analysis and Recommendations

Woolworths

WOOLWORTHS 1
Contents
Introduction................................................................................................................................2
Overview of the company..........................................................................................................2
Organisation structure................................................................................................................3
SWOT Analysis.........................................................................................................................3
Recommendation........................................................................................................................7
Conclusion..................................................................................................................................8
References................................................................................................................................10

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Introduction
Strategic Management is the process of continuous planning, monitoring and analysing the
environment of the organisation. It is essential for the organisation to adopt the strategies to
attain its objective (Morden, 2016). It is required for the company to evaluate the
environment before implementing the strategies. There are large number of business tools
that are used to identify the factors which affect the growth of the organisation such as
PESTLE and SOWT Analysis. SWOT Analysis is used to determine the internal factor which
affects the growth of the company (Dodgson, 2018). The main purpose of this report is to
understand the strategic management. In this report, Woolworths has been selected to identify
the external and internal factors that affect its growth.
At the beginning of the report, the organisation structure will be analysed. After that, the
analysis has been done on the organisation with the help of SWOT Analysis. The
recommendation will be mentioned in order to overcome the issues and attain the objective at
the end of the report.
Overview of the company
Woolworth’s supermarket is a grocery store in Darwin, Australia. It was founded in the year
1924. It offers the groceries product such as vegetables, fruit, meat and packaged food but it
also delivered the services of magazines, health & beauty products, stationery items,
household products, DVDs, pet and baby supplies (Woolworths Group, 2018). The company
also operates in online market with the name of “Home Shop”. It delivers the services of
home shop. Woolworth’s stores began the business by offering the variety of goods to
consumers at the cheapest prices with the guarantee of money back. The mission statement of

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the organisation is to deliver the quality of product to consumers and the vision statement is
to be one of the world’s most responsible and loyal retailer (Woolworths, 2018a).
Organisation structure
Organisation structure is a system that outlines the activities that are directed in order to
achieve the goal of an organisation (Noe, Hollenbeck, Gerhart, and Wright, 2017). The
organisation is well organised with effective management structure.
(Source: Woolworths, 2018b)
Woolworths currently operates in 1000 stores across the Australia in which 976 are
supermarkets and other19 convenience stores. It is currently operated in Darwin, Australia. It
has the stores in different location such as South Australia, North Australia, New Zealand,
Queensland, New South Wales, and Victoria (Ramanadham, 2019)
SWOT Analysis