Individual Business Report on a Work-Based Project in the Hospitality Industry

Individual business
report on a work based
project

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Planning and imitation of the project.....................................................................................1
Project life-cycle.....................................................................................................................3
Meeting the deadlines and achieved the benefits of each stage of aims and objectives for the
project.....................................................................................................................................6
Reflection on learning experience..........................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Project management refers to the process of managing and supervising a team to attain
project objective and goals with given project constraints and complete the project according to
client requirements in the given time period (Aarseth and. et. al., 2017). This report looks at a
work based project in the hospitality industry. The Hospitality organization selected for this
report is The Savoy Hotel in London. The Hotel has a history of 130 years and is regarded as one
of the best luxury Hotels in UK. The Savoy Hotel is located in Thames river and offers weeding
and corporate events services alongside accommodation. This report includes description of the
targets, aims, objectives and imitation of the project. In addition to this the project life-cycle of
the work based project at The Savoy Hotel and thee ways to meet the deadlines at project
completion. Reflective writing on learning experiences is also provided in this report.
MAIN BODY
Planning and imitation of the project
Overview of the project: The wok based project which will be undertaken at The Savoy
Hotel includes introduction of voice activated assistant network at the Hotel in order to improve
consumer experiences. This involves designing and implementing the network of smart voice
activated gadgets in Hotel suits, restaurants, event halls, bars and spa to ensure that consumers
are able to communicate their needs to the staff without the requirement of directly interacting
with a Hotel employee. This network of smart gadgets will create a digital framework which will
connect consumers and employees digitally and support digital communication in the Hotel. The
focus of this hotel is on developing digital capabilities of the luxury hospitality establishment.
Aim of the project: The aim of the project is “to improve consumer experience by
providing consumers digital experience through voice assistants.”
Objectives of the project: The objectives of the project are to:
 Increase responsiveness of Hotel staff
 Reduce requirement for consumer interaction with staff
 Improve staff productivity
 Enhance consumer experience
Targets of the project:
 To increase positive consumer reviews within 3 months of completion
1

 Improve consumer retention by 30%
 Create distinctive brand image of the project
 Improve profits by 20% through voice activated assistant service
Project scope
The scope of the project outlines what needs to be completed and what will be delivered
at the end of the project along with the parameters of the project (Alexander, Ackermann and
Love, 2019). In case of the project of introducing voice activated assistant service in the Savoy
Hotel the main deliverable for this project is to enhance consumer experience and staff
responsiveness in order to positively impact profitability and consumer retention at the Hotel.
This project has large scope as it involves creation of network of voice activated smart assistant
which connects consumers and staff at the Hotel improves staff responsiveness throughout the
consumer journey and enhances consumer experience. Creation of such network at the hotel
which significantly impacts consumer experience has huge scope and potential of improving the
performance of the hospitality organization.
Project Milestones
The first project milestone is to design the network of voice activated assistant which can
be easily used by consumers as well as well employees to improve communication at the Hotel
and ensure effective functioning of the service. This involves connecting other digital facilities at
the Hotel with the voice activated networking and improving digital security of the Hotel. The
next milestone is to successfully install this network throughout the Hotel so that paid consumers
can easily access the service. After this the step is to effectively market this new service offered
by the Hotel and deliver better consumer experience trough effective implementation of the
project. Attaining these milestones will support attainment of different targets and objectives of
the project.
Stakeholders
The stakeholders of the project refers to the individuals or parties who have interest in the
project and can be impacted by or influence the project (Chua and. et. al., 2017). The primary
stakeholders in this project are consumers of the Savoy Hotel, employees of the hotel, investors
of the Hotel. Every stakeholder of the project will be appropriately communicate throughout the
project and it will be ensured that the project benefits each stakeholder.
Requirements
2