Work Breakdown Structure In Project Management

Managing A Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
A) Aims and Objectives of the project...................................................................................3
B) Project management plan- Work Break down structure and Gantt chart..........................4
C) Small scale research..........................................................................................................8
D) Analysis and conclusion of findings...............................................................................11
E) Recommendation to CEO................................................................................................19
F) Reflection.........................................................................................................................20
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................22
APPENDIX....................................................................................................................................24
G) Log Book.........................................................................................................................24

INTRODUCTION
Managing successful business project is termed to be the crucial responsibility of every
business concern so as to provide valuable result to an organisation. This report is based on
ASDA organisation which is termed to be British supermarket retailer company with its
headquarter in United Kingdom. In addition to this it is tag to be one of the best food and
beverages brand in retail sector (Adzic, 2011. The company earlier has launched a new product
name organic chocolate in its home nation itself and it was found to be a successful move by
CEO of ASDA as it showed a huge success in UK from last one year. So CEO of ASDA has
planned to launch and advertise this product at an international level in new country name
France. This report discusses about aims, objectives and project management plan including
work break down structure and Gantt chart of the project. Moreover, small scale research has
also being done while carrying out this assignment of project which includes some
recommendations and reflection on the launch.

MAIN BODY
A) Aims and Objectives of the project
Globalisation has led to increasing competition through financial and economic shift
from developing to emerging economics. In addition to this it help to promote international
corporation, cultural awareness and global economy (Ariely, 2012). Therefore in order to stay
ahead in competition ASDA company CEO is planing to launch the successful product name
organic chocolate in France and there for in order to expand business at global level project
manager must make clear cut aims and objectives and which are specified below:
Aims:
“To examine the impact of globalisation on profitability ratio of an organisation. A case
study on ASDA”.
Objectives:
 To understand the conception of globalisation.
 To examine the benefits of launching successful product of home country in international
market.
 To identify the relationship between globalisation and growth of ASDA.
Question:
 What is the concept of globalisation in context of ASDA company?
 What all are the benefits of launching successful product of home country in international
market?
 What is the relationship between globalisation and growth of ASDA company?
B) Project management plan- Work Break down structure and Gantt chart
Project management plan is termed to be the formal and approved document which is
used by the project manager so as to manage proper execution of project. In addition to this it
also documents the necessary actions which defines about how to prepare, integrate and
coordinate various activities of project (Cleden, 2017). Therefore, various aspect must be taken
into consideration by project manager of ASDA company in order to make project plan in an
effective and efficient manner and these aspects are specified below:

 Cost: It is the essential element which must be taken into consideration by ASDA
company while making a project plan. As in order to carry out effective project plan there
will be requirement of funds which can be generated from investors or banks as these are
the cheapest source of raising funds. Therefore, as per ASDA company near about
500000 pounds will be required in order to carry out effective project plan at global level.
Whereas on the other hand from researcher point of view it will require near about 35000
pounds.
 Scope: The scope of this project plan is very vast as it major scope is to evaluate the
benefits of launching a successful product of home country at an international level
(Coker, 2014). So in order to achieve its wider scope level, a ASDA company should
ensure and analyse the factors that might impact on company while implementing
business at global level. Whereas from researcher point of view while achieving a scope
level researcher will acquire knowledge about the different tools and techniques which
are used to carry out project plan effectively.
 Time: In order to gain competitive advantage of first mover it is very much essential for
the ASDA company to allot fixed time schedule to each workforce so that they can
complete their task on fixed time period. From the ASDA company prospective the time
required to accomplish this prospective is about 5 months, whereas from researcher point
of view time required to carry out this research is 3 months.
 Resources: It is an essential aspect which must be considered while project plan. So in
order to carry out project plan effectively ASDA company should ensure there is
sufficient availability of resources in the form of manpower, equipment’s etc. as without
funds company cannot exist in market. Whereas the researcher must consider that
optimum utilisation of resources like funds is being done in an effective and efficient
manner in order to carry out cost effective research.
 Risk: It is an essential aspect which must be considered while proper planning of project.
As ASDA company should make proper analysis and identification of different factors
like cultural, technology, political factors which can affect the business while operating at
global level (Doherty, Ashurst and Peppard, 2012). Whereas researcher must ensure that
there doesn't exist any shortage of capital so that research can be carried out effectively
and efficiently.

 Communication: It is termed to be essential component which must be considered by
the ASDA so as to market and create awareness about the product launch in international
market. Communication tools which ASDA company can use is social media, internet,
advertisement through banner, etc. This will help to attract and influence more number of
customers. Whereas researcher should consider another mode of communication like
magazines, journals, books so as to carry out research in an accurate manner. To
communicate with selected respondent researcher can make use of resources like through
e-mails and calls.
 Quality: It is an essential factor as without it company cannot achieve its competitive
advantage at global level. So ASDA company should make sure that they render higher
quality products and services to the customer as product quality is an important aspect
which the most of the customers considers. Whereas researcher must make use of
primary research like questionnaire so as to make research effective.
Work break down structure: It is the process of decomposition of different activities
into smaller parts so that project can be executed and accomplished on specific time period.
Therefore it is very much essential for ASDA company to use this break down structure so that
each team members become specialized in their respective work and as well as it will help to
achieve the task on scheduled time period (Drucker, 2012). Therefore, this structure also helps to
achieve the predetermined objectives through estimation of project cost.