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Understanding Public Relations and Communication: An Overview

   

Added on  2019-12-03

12 Pages4815 Words213 ViewsType: 213
Leadership ManagementProfessional DevelopmentPolitical Science
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Public Relations1
Understanding Public Relations and Communication: An Overview_1

TABLE OF CONTENTSINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................31.1 Role and scope of public relations as a promotional tool in Barry............................................31.2 Diversity of public's including current and potential visitors, stakeholders within a travel and tourism. ..........................................................................................................................................41.3 Importance of public relation to travel and tourism..................................................................42.1 Range of public relation and promotional skills........................................................................54.1 Public relation plan with appropriate promotional objectives...................................................5TASK 2.................................................................................................................................................63.1 Range of use of the media in public relations............................................................................63.2 Relationship between PR and the media....................................................................................63.3 Appropriateness of selected media............................................................................................7TASK 3.................................................................................................................................................74.2 Public relation plan with objectives...........................................................................................7CONCLUSION....................................................................................................................................9REFERENCES...................................................................................................................................102
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INTRODUCTIONPublic relation is a job which is applied on social segment work life. It is a way ofcommunication to attract target group for tourism. It is very important in tourism to create a positiveimage in the society for a certain destination (Gürel, 2010). In global competition time, most of thetour operators give the special package to promote their destination places. To promote the destinationplace, the operators have to adopt the marketing strategies, promotion schemes and all are these doneby better public relationships. In this report, learning will focus on work culture of Barry Beach Resort which is located inBarry. In order to understand the public relation concept and effective planning of campaigns the Barryis considered as a destination. It will provide understanding about roles and importance of effectivepublic relations for travel and tourism businesses. It will also have spot light on skills which can boostthe public relation practice within travel and tourism context. It will also provide informationregarding various media channels which can be used by travel and tourism firm in order to have betterpublic relations. Furthermore, it will also focus on creation of public relation plan in order to boost theworking of travel and tourism firm. TASK 11.1 Role and scope of public relations as a promotional tool in BarryIn travel and tourism, PR plays important role to prepare the marketing strategic activities tointegrate the marketing communication. The tourism industries are dividing in many parts like travel,hotels, restaurants, tourist destination etc. In order to have better popularity the tourism industry isfocusing on PR activities as creates the favourable participation in tourism sector. It helps in effectiveunderstanding of diverse perception of travellers towards Barry (Kruckeberg, 2005). With an assistanceof PR governance of UK can design various policies, procedures and actions which boost the workculture. Moreover, the PR also helps in targeting specific audience by using diverse PR strategies inorder to attain impressive development in tourism. It also facilitates in creating positive perceptiontowards destination by conveying diverse messages to public regarding Barry (Meng, 2014). It alsorender a great support to marketing activities which is beneficial for effective development of tourismactivities within Barry. Governance can also use PR activities to have effective launch of diversetourism services within Barry. Public relations focuses on diverse actions of agencies like national, state and localgovernments and provides positive identification of unique conceptualization which can amend theawareness about destination and promote tourism actions in Barry (Henslowe, 2003). Moreover, publicrelation person is accountable to maintain relation and have proper interaction with media persons3
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through interviews and influential articles which have direct positive impact on the destinationawareness process.1.2 Diversity of public's including current and potential visitors, stakeholders within a travel andtourism. It has been spotted that the travel and tourism sector is having rapid growth which also impactsthe needs and wants of customer's. In this respect, it is necessary to understand the diversified publicavailable in travel and tourism sector. In order to have effective development of tourism activities inBarry it is necessary for industry to focus on governance department, media, public, etc (Smith, 2004).In the support of this, it can be said that the government of UK is focusing on promotion of tourismactivities and functions which attracts more visitors. Government also provide money to those peoplewho take initiative to promote the tourism in Barry (Bernays, 2013). The Government provides seedcapital to new organization and hotels which are related to tourism.Moreover, stakeholders needs is influenced by organization decision and these kinds of personsinvest their money in tourism development projects which enhances opportunities for Barry as well asbenefits for them. Stakeholder are looking forward to invest more on PR development as it providesbetter opportunities to tourism activities (PClear, 2002). Number of media options are accessible withinmarket which helps PR professional to stay connected with public and meet the needs of tourismdevelopment in Barry. PR also focuses on effective relation with diverse media channels to promotetourism services in Barry.1.3 Importance of public relation to travel and tourismPublic relations plays a vital role in effective development of travel and tourism by providingdiverse benefits. In this support, it can be said that PR helps in identifying the current problems in thepromotion schemes in order to boost tourism development. PR is also essential because it prepare thelong term strategy plans to achieve the goals in effective manner (Moss, 2003). It also increases thecoordination among diverse tourism activities by effective focus on communication techniques. It alsoprovides a opportunity to develop better relation with customers. It also motivate industry to obeygovernment rules and regulation in order to maintain relationship with government (Theaker, 2012).With an improved level of governance relation the tourism industry can boost business opportunities inBarry. Moreover, it is also significant because it focuses on multi purposes work actions which can beclassified as event promotion, destination promotion, creating awareness, creating responsibility.Government of UK can have promotion of tourism activities in Barry through effective use of mediachannels such as press release, conference, sponsorships, etc (Theaker, 2004). It also enhances the4
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