Business Environment Analysis: Qatar Airways' Sister Firm ITP Report

This report provides a comprehensive analysis of the business environment surrounding Information Technology Pioneers (ITP), a sister firm of Qatar Airways. It begins with an introduction to the business environment, emphasizing factors like people, resources, and government regulations. The main body delves into environmental factors such as political, economic, social, and technological aspects specific to Qatar and their impact on ITP's operations. It also examines the company's resources, capabilities, and weaknesses, including its reliance on the international market. The report further explores opportunities for ITP to gain a competitive advantage, focusing on brand development and marketing strategies. The conclusion summarizes the key findings, highlighting the importance of environmental factors and resource allocation for business success. The report references various academic sources to support its analysis and conclusions.

Business
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TABLE OF CONTENTS
INTRODUCTION................................................................................................................................3
MAIN BODY ......................................................................................................................................3
CONCLUSION....................................................................................................................................5
REFERENCES.....................................................................................................................................6
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INTRODUCTION
Business environment consist of various factors that are related with the operational activities
of the business. People, resources, media, regulation of the government, economic conditions, culture
and values of the society are essential partof the enterprise (Gray, M., 2013). In current report, the
learning will focus on work culture of Qatar airways one of sister's firm which is named as Information
Technology Pioneers (ITP). In support of this, the proper understanding about the business
environment and the management of Information Technology Pioneers can have advancement in
competitive aspect and lead business to impressive level of success.
MAIN BODY
Environmental factors
As per the structured study, it can be asserted that there are number of environmental factors
that are needed to be considered by management of Information Technology Pioneers as it helps in
understanding key aspects of business. It is also beneficial to attain better competitive advantage and
provide impressive level of success. Political, economic, social and technological factors are the key
factors that can influence the business operational activities in diverse manner. It has been spotted that
the company operates its business from Qatar (Fernando, 2011). In this respect, the political factors of
Qatar are stable and it boosts the business opportunities for Qatar airways. Qatar is considered as an
emirate-type government and nation claims that they are focusing on development of constitutional
autocracy but the authorities will not allow any political parties to participate in elections. It means the
political criteria's are changing but the base of political structure is similar so the management of Qatar
airways can take benefits of stable political aspects in order to boost business opportunities (Shaikh,
2010).
Other than this, economic aspects within the nation are also optimistic that boosts the
effectiveness of operational activities. Qatar economic system is having growth opportunities as it is
one of the emerging market in oil and gas sector. It means company can easily invest more in diverse
operational activities to boost its business opportunities. Advancement in economic factors is beneficial
for business and it also increases the profit margin ratio of the organisation. Moreover, social aspects
are also very supportive for the management of Information Technology Pioneers as social aspects
consist of multi-culture (Hurn, 2011). It means the company have easy access to various activities that
can boost the expansion opportunities in the international market. Other than this, Information
Technology Pioneers focuses on various technological up-gradations in order to boost operational
effectiveness. Rapid changes in technological factors also impacts the investment aspects in a negative
manner but economic strength helps business to get over it (Aspinwall, 2011).
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If business organisation will not follow these environmental aspects in a most suitable manner
then company can face various issues which may impact the business in a negative manner. Other than
this, it can also be asserted that there are few other factors that can also influence the business
operational activities in a diverse manner. Classification of factors can be done as fundamental
resources, strengths, opportunities and weaknesses (Hamilton and Webster, 2015). In this respect, it is
also essential for management of Information Technology Pioneers to consider these aspects in an
effective manner. If key resources are not properly available for the business then it might be possible
that organisation can face various issues. This is because without effective allocation of key resources
any kind of sustainable operational activity cannot accomplished.
Resources and capabilities
In the support of this, it can be said that, the business firm is having easy access to the key
resources that boosts the organizational opportunities. Classification of key resources can be finance,
human resources, etc. It has also been determined that the management of ITP has easy access to
financial resources as economic system is stable. With an improved focus on economic system and
political support in context to finance, the business is having great opportunity. Easy accessibility to
the finance helps business to invest in various expansion activities (Budhwar and Mellahi, 2006).
Moreover, Human resource of organisation are well skilled and it amends the productivity of the
business. Company ensures that they hire skilled human resources so that activities can be
accomplished in most suitable manner. There are various employees that belongs to diverse culture but
due to multi-cultural aspects within the nation and the organisation, they feel valued while working
with ITP (Ubsdell, 2015).
Weaknesses
It has been identified that the management of Qatar Airline and its sister firm ITP are facing
various issues due to improper consideration of weaknesses. In this respect, it is essential for business
firm to focus on its weakness so that innovative ways can be spot out to overcome issues (Qatar
airlines swot. 2015). One of key weakness of the organisation is that it has great reliability on the
international market. It is necessary for the business to focus on global aspects but reliability cannot be
only on international market because it can be harmful for business (Ali, 2009). Other than this, it has
also been witnessed that the company is having less market share and opportunities in the domestic
market so management mainly focuses on business expansion strategy to overcome these kinds of
weaknesses.
Potential to gain competitive advantage
As per the structured study, it can be contended that the management of Qatar airlines and ITP
has various opportunities in the international market which will also facilitate business to gain better
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competitive advantage. Company is currently operating business with effective financial conditions, so
while entering in the international market the management can focus on re-appeal and re-creation of
brand as it will create better awareness within the market (Kamrava, 2015). It will also impact the
morale of customers in positive manner and leads business to impressive success. Organisation can
also focus on various marketing strategies as well as advancement in investment ratio, so that better
brand image can be created in order to attract more and more customers. It will amend the customer
base of the organisation and provide better opportunities to gain enhanced level of competitive
advantages (Al Maadheed and Al Khatibeh, 2008).
CONCLUSION
As per the above study, it can be concluded that the environmental factors impact business
operational activities in a diverse manner. In support to this, it can be said that the political, social,
economic factors influence business in a diverse manner but in context of ITP these are the factors that
are providing great support to the business. It has also been interpreted that the management also need
to focus on effective allocation of resources to boost business opportunities. Organisation can also
consider diverse kinds of marketing strategies and also focus on advancement in investment ratio of
advertising in order to create better brand image. It is also beneficial to attract more and more
customers.
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REFERENCES
Books and Journals
Al Maadheed, K.G. and Al Khatibeh, A.J., 2008. Building up Qatar's capabilities. Proceedings of an
international conference. 38(6). pp.673-690.
Ali, A., 2009. Business and management environment in Saudi Arabia: challenges and opportunities
for multinational corporations. Routledge.
Aspinwall, E.M., 2011. Using the competing values framework to investigate the culture of Qatar
industries. Total Quality Management. 12(4). pp.417-428.
Budhwar, P.S. and Mellahi, K., 2006. Managing human resources in the Middle-East. Routledge.
Fernando, A. C., 2011. Business Environment. Pearson Education India.
Gray, M., 2013. Qatar: Politics and the Challenges of Development. Lynne Rienner Publishers Inc.
Hamilton, L. and Webster, P., 2015. The international business environment. Oxford University Press,
USA.
Hurn, B. J., 2011. Simulation training methods to develop cultural awareness. Industrial and
Commercial Training. 43(4). pp.199 – 205.
Kamrava, M., 2015. Qatar resources and accessibility. Cornell University Press.
Shaikh, S., 2010. Business Enviornment. 2nd Ed. Pearson Education.
Ubsdell, G., 2015. Qatar Airways direct Flight booking specials. Sage.
Online
Qatar airlines swot. 2015. [Online]. <Available through:
http://www.mbaskool.com/brandguide/airlines/347-qatar-airways.html>. [Accessed on: 2
February, 2016].
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