Impact of Work Ethics on Employee Behaviour in Australia's Hotel Industry

Running head: INDEPENDENT CRITICAL ANALYSIS
INDEPENDENT CRITICAL ANALYSIS
Name of the Student
Name of the University
Author’s Note

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Table of Contents
Background and Introduction.....................................................................................................3
1.1 Background context.........................................................................................................3
1.2 Research problem.............................................................................................................3
1.3 Research purpose, Aims and objectives...........................................................................4
1.4 Significance of the research.............................................................................................4
1.5 Scope of the report...........................................................................................................4
Literature review....................................................................................................................4
2.1 Independent variable- Employees behaviour...................................................................4
2.2 Dependent variable- Work ethics.....................................................................................7
2.3 Theories relating to work ethics and workers behaviour.................................................8
3.0 Research Methodology.......................................................................................................11
Research Design...................................................................................................................11
Research Philosophy............................................................................................................12
Research approach...............................................................................................................12
Sampling technique..............................................................................................................13
Data Collection method........................................................................................................13
Data Analysis.......................................................................................................................13
Ethical considerations..........................................................................................................13
4.0 Discussion and analysis......................................................................................................14
4.1 Qualitative research and findings...................................................................................14

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5.0 Recommendations and implementation.............................................................................19
6.0 Conclusion..........................................................................................................................19
References................................................................................................................................21

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Background and Introduction
1.1 Background context
The purpose of the research study is to provide an overview on how the work ethics
impacts the employee’s behaviour in Australia’s hotel industry. Work ethics is a kind of
cultural norm which argues in support of being accountable as well as responsible for
work that an individual does and thus is based on the belief that the work has an intrinsic
value. Workplace ethics mainly guides how the employees conduct themselves in the
workplace. Employee’s behaviour that is displayed at work is not always related to
different aspects of job but basically on how an individual performs at the work. This has
been consistent with work ethics in which an individual are mainly accountable to work
they does based on the ethical behaviour (Crane & Matten 2016). The first section of the
research study focuses on the research problem, research purpose, research objectives and
significance of research. The second segment of the study reviews on the literature
relating to this specific research topic. In this segment, the theories relating to work ethics
and employees behaviour has been explained. Also, the relationship between the theories
are elucidated in this literature review section. The third section focuses on the methods
that the researcher has used for conducting this research project. The next section
highlights on the findings and analysis of the outcome that is obtained from the research.
1.2 Research problem
In the past few years, it has been reflected that there has been ethical failures in the
business enterprise. Globalization has resulted in huge competitive market, which is
considered as one of the problems in the enhanced concern of ethics in the business. It has
been evident from recent studies that fraud, corruption and bribery has been occurring in
SME (Small and Medium enterprise) owing to absence of business ethics. Few

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researchers have found out that the SMEs have accounted for near about 99% of the
establishments in service output, 27.6% of fixed assets and 25.8% to the value added
production and thereby employ near about 38.9% of the nation’s workforce. The basic
ethical issue involves trust and integrity. Few business enterprises do not commit in
treating their employees in fair manner. Thus, high trust level should exists between the
management and employees in order to determine success of the enterprise.
1.3 Research purpose, Aims and objectives
The main purpose of the research study is to investigate the relationship between the
work ethics and employee’s behaviour. The sub objectives of the research study is to
explore how the work ethics impacts the employee’s behaviour within the hospitality
sector of Australia.
1.4 Significance of the research
The research study has huge significance in the hospitality industry of Australia as the
enterprises can identify its ethical issues occurring within the workplace.
1.5 Scope of the report
The scope of the research study is wide as it covers several areas such as different
theories relating to work ethics and employees behaviour, significance of integrity,
enterprise behaviour policies and professional accountability.
Literature review
2.1 Independent variable- Employees behaviour
The hospitality industry in Australia have huge range of workers behaviour that
usually occurs in the workplace. The employees in the hospitality sector of Australia
directly or indirectly effects the service that they delivers in their respective enterprise.
The Australia’s hospitality sector has been addressing the requirement to attract as well as

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retain best talent in the labour force. For several hotel organizations, positive workplace
ethics is one of the basic aspects of the enterprise culture. According to Furnham, (2012),
the behaviour of few employees can be positive and some can be negative, which in turn
might influence the workplace environment. Few researchers also found out that positive
behaviour of employees increases consumer service satisfaction. It has indicated by
Crawshaw et al., (2012) that, the behaviour of employees and personalization mainly
serve as one of the important predictors of customer satisfaction. Few researchers have
also found out that there is direct connection among the employees efficiency in service
and perceptions relating to customers service quality.
By reviewing literature, it has been seen that the employees friendly type behaviour
has huge significance in the hotel enterprises as it facilitate in improving service
outcomes as well as develops long – term relationships. Jhandir (2012) states that the
extent of personal warmth that is displayed by the service workers towards the customers
mainly relates to perceptions of service quality and consumer satisfaction. Shani et al.,
(2014) highlights the significance of contact workers behaviour during the service
interactions in this hotel sector. Moreover, some researchers also indicates that the hotel
enterprises mainly focuses on the personal connection between the customers and service
providers. Schepers et al, (2012) opines that the front – line workers behaviour must be
positive as they are taken into account as the direct contract through service encounter
between the customers and enterprises. Bello (2012) has mentioned that, as most of the
hotel enterprises relies on their workers to deliver better service, the employees behaviour
facilitates the enterprise to gain competitive advantage. Apart from this, the employee’s
behaviour also enhances the image of the hotel industry and the extent of perceived as
well as actual service quality. Yidong, & Xinxin, (2013) has examined that the customers
usually experience negative as well as positive emotion of the employees during the