Work Experience Letter for Digital Marketing Executive

This work experience letter certifies the job role and responsibilities of Mr. Mubeen Hayat as a Digital Marketing Executive at Bawani Trading LLC, Dubai, U.A.E. during the period of December 13, 2014 to February 4, 2016. The letter highlights his key responsibilities, achievements, and qualities as an employee.

Running head: WORK EXPERIENCE LETTER
WORK EXPERIENCE LETTER
Name of Student
Name of the University
Author Note

1WORK EXPERIENCE LETTER
February 17, 2016
To Whom It May Concern
This is to certify that Mr. Mubeen Hayat was an associate and member of our company,
Bawani Trading LLC, Dubai, U.A.E from December 13, 2014 to February 4, 2016 for a
period of one year. He had joined the company under the designation of Digital Marketing
Executive.
Mr. Mubeen Hayat has been verifiably a student of the Canadian University of Dubai with his
degree in Bachelor of Business Administration having Marketing as his major. He has also
completed a five months internship with a reputed company who have appreciated and
praised his dedication and work. His knowledge in marketing has proved to be beneficial for
the company’s marketing strategies bringing positive response from the consumer
community. He has shown high capability in the practical application of his knowledge in
business and marketing.
During his tenure with the company, his job role was to monitor simultaneously various
online platforms through his contribution of engaging content, development of strategies for
the purpose of attracting traffic and driving growth of community, analysis of data for the
enhancement of online performance, planning and execution of marketing campaigns to boost
up rates of conversation. His job role involved development of online interaction and
promotions of content.
His key responsibilities in his job role during the period of his association with the company
were to analyze content and data demographically so that decision making so that the process
of decision-making can be aligned with achieving high conversation rates. He was
responsible for monitoring and measuring online performance and marketing campaigns on
social media. He was responsible for managing marketing content through the preparation of

2WORK EXPERIENCE LETTER
native feeds on a weekly basis for organizing promotional campaigns and enhancing
customer engagement.
The typical responsibilities pertaining to his job role during his tenure with the company were
direct marketing and working with department of IT in relation to digital media. He was also
responsible for developing and granting proposals supporting the endeavors of digital media.
He was responsible for performing outreach programs involving active communities of social
media projects. He was also responsible for working with locally based business
organizations for developing objectives of digital media. He was responsible for performing
other duties as assigned. He was responsible for establishing an online presence for reporters
of public relations campaigns, consumers, community members, government officials and
anyone else who could promote the company products and services. In addition, he was
responsible for using Web 2.0 in spreading the client messages. He was responsible for
managing the social media pages of the brand. His duty also involved responding to
consumer requests and queries via email, forums and social media; launching and managing
new social media pages of the firm. He had the responsibility of creating and organizing
content to be published on platforms present online. His job role also required him to be able
in managing communities through driving online communication. He was responsible for
monitoring the online performance of the firm as well as of the competitor brand. He was
responsible for implementing strategies to attract traffic online. He also had the responsibility
for improving the brand’s website design, content and utility.
Throughout his tenure with the company, he has shown great efficiency in carrying out all the
above-mentioned duties and responsibilities. He has constantly proved himself hard working,
diligent, sincere, inquisitive and productive in his work. He has also shown immense patience
in handling complicated jobs. He has shown capability of functioning efficiently under high

3WORK EXPERIENCE LETTER
amounts of stress and pressure. He has also successfully satisfied and attracted clients and
consumers. He is fluent in both verbal and non-verbal communication.
We have found him to be an enthusiastic, motivated, dutiful and committed team player with
strong practical and conceptual knowledge. He has shown competency in addressing
complicated and complex situations. He has proved himself to be proactive and as having
adequate skills in quick and efficient grasping of concept. He has demonstrated considerable
eagerness towards acquiring new learning skills and implementing them effectively.
During the tenure of his job with the company we have found him to be of sound mental and
physical health with a strong personality. He has shown qualities like honesty and
truthfulness. We have found him to be extremely polite and social in interacting with other
members of our firm. We have found him to be of good character and conduct, well
mannered and punctual.
We at Bawani Trading LLC, wish him success in all his future endeavors.
Regards,
Manager (Human Resource)